We're always at your disposal. If you need additional assistance or have any questions, concerns, or suggestions, please contact Mike Grigaliunas in customer service (email@example.com), Hal Goldberg in processing (firstname.lastname@example.org), or Alisun Armstrong, executive director (email@example.com).
Accepting Entries: 01 August, 2014
Deadline to enter: 31 October, 2014
Early Entry Discount Deadline: August 15, 2014
(10% discount on total entry fee; must pay in full and use code SA2015 at check out)
Rush Fees Begin: November 1, 2014
(15% surcharge added to entry fee total)
• If paid in full by August 15: $715.50 USD per category (must use code SA2015 at check out)
• After November 1: $914.25 USD per category
A separate fee applies to each category selection. If you are submitting multiple entries, send only one payment for the total amount of all of entry fees. Your shipping costs, insurance, customs duties, and bank transfer fees are your responsibility. We do not charge media handling fees, sales tax, or VAT taxes.
IMPORTANT: All entry fees must be paid in full before entries will be processed and eligible for judging.
Paying by Credit Card: **Preferred Payment Type**
We accept Visa, MasterCard, and American Express. An additional fee of 2.5% of your total order will be added to your invoice for all credit card transactions.
Paying by Bank Transfer:
You are responsible for all transfer fees levied by your bank. An additional fee of $35 USD will be added to your invoice to cover our intermediary transfer fees.
IMPORTANT: You must include your invoice number on the wire transfer. It is the easiest way for our accounting department to successfully match your payment to your entry. All invoices must be paid in full before entries will be processed and eligible for judging.
Refunds of entry fees will only be granted if a request is made within 14 days of submitting entries. A $100 fee will be charged to cover administrative costs. No refunds will be made once judging begins, but entries will be withdrawn from the judging schedule.
For more information, call +1/212-643-4800 or email firstname.lastname@example.org..
All entries must be executed between October 1, 2013 and December 31, 2014. You may not enter a campaign that has been entered in past AME Awards, even if it did not achieve award status.
The AME Awards International Grand Jury consists of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives who donate their time and expertise to the competition.
View the 2014 Grand Jury here.
Entries are judged in three rounds against high standards of creative execution and marketing effectiveness. Creative executions, details from the written marketing brief, and the overall presentation of the work are taken into consideration; outside sources for evidence of results is of key importance.
Judges review entries from within their own regions and score each based on its own merit, not in comparison to other entries. This round determines the Shortlist.
All Shortlist entries are scored again, also by region and based on their own merits. This round determines the Bronze, Silver, and Gold winners for each region; the AME Green Award is presented to the highest scoring Gold-winning campaign that represents the ideals of resource conservation, ecology and/or the reduction of negative impacts to the environment.
All Gold-winning work is scored by all judges in all regions. A Platinum Award is presented to the top-scoring entry in each region, regardless of category.
Note: An entry must win a Gold medal to qualify for a Platinum Award. If there are no Gold winning entries in a particular region, no Platinum Award will be awarded for that region. The Grand AME Award will be presented to the campaign that earns the highest score across all regions in this round.
Note: If there are not enough entries received from a particular region to merit a full judging session, those entries will be added to the judging session for the nearest region.
Judges are asked to evaluate each entry based on 4 specific criteria, each weighted according to importance:
All entries must be submitted through the online entry system found on ameawards.com
> Entry Portal
We no longer accept offline paper entry forms.
IMPORTANT To prevent possible data loss, you must be logged in before beginning the online entry process! Once you are logged in and have provided basic information for your entry, you will be able to select categories from the menu and proceed as directed.
You must have an AME Awards account to enter. To begin, create an account or log in to your existing account.
You may submit a single piece or campaign into multiple categories without filling out separate entry forms. Simply click the box next to each category you wish the entry to be considered. Please note that a separate entry fee is applicable for each category.
Review all of your entry data/information before submitting and proceeding to checkout. A printable record of the total for all your entries, including an invoice for the total amount due will be automatically generated at checkout and emailed to you.
The entry process is divided into 6 stages:
A few helpful tips as you go through the process:
IMPORTANT: The AME Awards continues to uphold the highest standards for entry integrity and has long been aware of so-called “scam campaigns”—campaigns that were either never published or were published without the full knowledge and consent of the client. Our Scamguard system requires jury members to flag suspicious ads and include comments in support of their doubt of its authenticity. Every flagged entry will be investigated; should the evidence prove the ad to be a scam, the ad will be disqualified, and the people listed in the credits of entering company will be barred from entering our competitions for a period of five years.
Tell us the basics about your campaign. All fields are required unless otherwise indicated.
This is where you get into the details of your entry—everything from the nuts and bolts to the grand plans and glorious results.
As per the jury’s request, your long-form answers should be no more than 150 words. Be clear and concise, think about what a judge really needs to know to score your entry fairly, and include independent sources for your results. All fields are required unless otherwise indicated.
Our annual Winners Showcase features our winners’ support materials and campaign summaries. Please indicate whether we may publish these pieces of your entry should your campaign achieve winner status. If you select “No,” these items will only be seen by competition staff and judges.
All entries must be executed between October 1, 2013 and December 31, 2014.
Give us a top-level description of your campaign.
How much did you spend on your campaign, from brief to execution?
If your campaign is international, indicate whether it’s in a standardized format (meaning the executions did not change when the campaign crossed national boundaries, except for perhaps language) or an international core campaign (meaning the campaign was based on a set of core concepts and adapted to different demographic and cultural groups).
Tell us about the campaign, including important aspects considered in its conception, and its accomplishments. If your entry earns a place on the AME Awards Shortlist, this summary will be used in the Winners Showcase, so do not include any confidential information.
Briefly outline the objectives your campaign was created to meet.
Specify the language, cultural, and political sensitivities considered as well as market conditions for this product or service. For international campaigns, indicate how cultural variations impacted the marketing and communication strategies. Be clear about the place in the life cycle of this campaign, product or service occupied within its marketplace. Indicate if this is a first-time campaign, an adjustment to an existing campaign, or an addition to a previous campaign.
Be specific: age, gender, religion, national, and ethnic groupings. Be sure to include why you chose those audiences.
Describe the thoughts, ideas, and disciplines used as you mapped out the marketing and communication strategy of your campaign.
Specify the marketing, advertising, and media strategies used. Include examples of how the target audience, campaign objectives, and marketing situations influenced the choices, and why you expected these strategies to achieve your desired results. Tell us which media were used, and why. If your media choice differed by target audience, provide the context for each use.
Explain the creative approach taken in crafting the various executions. What insights or understandings of the market or the brand led you to approach your objectives with this strategy for your target audience? What was the specific impression or image you desired for the execution?
Clearly state the campaign’s accomplishments and describe the most impressive results in terms of the set objectives. Be specific in tying the results to these objectives, as well as to your strategies (marketing and communications, media, and creative) and targets. Indicate the effect of the media choice, if any, on the intended results. Tell us what would you do again, what you wouldn’t, and why.
IMPORTANT: This section is very important to the judges, and an area they repeatedly cite as lacking. Provide brief but convincing documentation, citing independent evidence wherever possible. You may index your evidence of sales results, if you wish.
Note that by submitting your entry form, you are asserting that all reported results are accurate and verifiable.
In what other competitions has this campaign earned awards?
You may enter this campaign into more than one category using this one form. A separate entry fee for each category is required.
Select all categories in which you wish to enter this campaign. See section 6, “Categories,” for a full list.
We recommend uploading all supporting material for your entry directly to our server, except for collateral entries as noted in section 9, “Technical Guidelines.” Files larger than 1 gig can be uploaded to our FTP server.
You have 2 choices for uploading your support material:
Both methods will upload the supporting material for your entry directly to our server.
You may enter up to 6 pieces in support of your entry—a case video (strongly recommended), PDFs of print executions, commercial spots, media coverage, whatever you have that will help the judges better understand your campaign and its effectiveness. If your support materials were in a language other than English, a translation is required. A transcript in English of all audio files is required, regardless of the original language.
IMPORTANT: If you are submitting a case video, please include it as Piece #1.
Hint: If you really feel strongly that the judges need to see more than 6 executions from your campaign, try bundling the same types of material together—for example, put all print ads in 1 PDF, and that will count as 1 piece; 2, 30-second spots in the same .mov will count as 1 piece.Please see section 9, “Submission of Entry & Technical Guidelines,” for important information about formats and uploading your support materials.
We recognize the amount of work that must be done when entering awards competitions, and that entering your credits along with preparing the creative for submission can be very time consuming and frustrating. To alleviate some of the workload, you are not required to provide additional credit information as part of the entry process. Only entries that reach Shortlist status will be required to enter additional information (names and titles of the people and or companies associated with the creation of the work) so that the entire team can be recognized on the web, in publications, in press releases, on our website, and in our showcasing venues.
We must receive payment within 7 days of entering in order to process your entry or it will be withdrawn from the competition.
Please review your entry carefully. If you find any errors, you can make edits here.
Here you’ll see each of your entries with subtotals and a grand total. You can edit or delete entries from here.
Please give us your billing and payment information. If paying by check, please make it payable to INTERNATIONAL AWARDS GROUP.
Please confirm your order. Once you click “confirm & process your order,” you’ll see a printable version of your invoice, a copy of which will also be automatically sent to your email.
You may enter the same item or campaign in more than one category, however a separate fee is applicable for each category selection. While you may enter the same campaign into several categories with one form, a separate form must be filled out for each individual campaign. A printable record with a total of all entries will be automatically generated at checkout and emailed to you.
By entering, you grant International Awards Group, LLC and AME Awards the rights to showcase, display, exhibit, publish and or to reproduce submitted work for educational, promotional and entertainment purposes. By entering, you also agree to hold International Awards Group, LLC and AME Awards and any of its affiliated companies exempt from any costs or expenses of any claim arising out of such use.
Winners will receive one award per entry (either a trophy or a certificate, depending on the final status the entry earns) with credits as detailed in Section 10. Additional trophies are available at the AME Awards Store and can include personalization to recognize the contributions of individuals involved with the entry.
Winners will be announced in March 2015. Press releases will be sent to international wire services and to the international, regional and local advertising trades. All winners will be published on our website and promoted via our media partners, as well as our international representatives, in their publications, press releases and live events.
We recommend uploading all supporting material for your entry directly to our server, except for collateral entries as noted. Files larger than 2 gigabytes can be uploaded to our FTP server (details below).
You have two choices for uploading your support material
Both methods will upload the supporting material for your entry directly to our server.
Technical Requirements for Upload
Standard MP3 format (MPEG-2 Audio Layer III), stereo or mono, 44.1 kHz, 16 bit sampling, minimum sample rate: 160 kbps. Please include a script of the piece in the translation field, even if it is in English.
.jpg file format, maximum quality, 300 dpi resolution in RGB color, 2000x3400 pixels (portrait or landscape).
Note: .jpgs in CMYK format are NOT accepted.
.pdf - Please use PDF version 1.5 or higher (generated by Adobe Acrobat Version 6 or higher.)
CRAFT: Photography entries not being submitted on hard copy should be pre-press ready with all fonts embedded.
All videos must use the H.264 at Main Level compression profile. The audio must be encoded in Stereo using the MPEG 4/AAC compressor with 16 bit sampling at either 44.1 kHz or 48 kHz.
For SD files: Acceptable frame rates: 25 fps (PAL); 29.97 fps (NTSC). Acceptable frame sizes: 720x576 for PAL; 720x486 for NTSC (both with rectangular pixels per ITU-R Recommendation BT.601). Ten bit video sources are preferred.
For HD files: Acceptable frame rates: 23.98p, 24p, 25p/50i, 29.97p/59.94i and 59.94p. Acceptable frame sizes: 1920x1080 and 1240x720.
IMPORTANT: Please maintain the original frame rate and frame size of your source material. If you have any questions, please contact us at email@example.com.
Not only can you submit websites as entries, you may also set up a web page with your supporting creative material instead of uploading it to our servers. Just provide the URL in the proper place on the entry form. Please refrain from branding the page with the entering company’s logo.
IMPORTANT: The URL should lead directly to your entry and not require a password or login. All submitted URLs must be active from the time you submit your entry at least through March 2015, and permanently if your work earns an award. If you do not wish to keep the URL live, please submit original files for showcasing.
When entering a website, please consider including a walk-through video (see specs above) of your site so the judges are sure to see the work you are most interested in showing. This is strongly suggested, but not required.
Direct mail, catalogs, brochures, detailed sales aids, annual reports, calendars, novelty promotional items such as key-chains, cups, medical models, T-shirts, etc. must be sent via courier or post for judging. Each entry must be in a separate envelope with its Item ID label attached. A copy of your invoice must be included with the shipment.
Send labeled materials and the copy of your invoice to:The AME Awards
During the entry process, you will be prompted to upload a hi-res photo of your collateral piece for judging and showcasing purposes. If you do not wish to upload this photo during the entry process, you must include one on CD in the package with your piece.
If you do not upload your entries within the entry process at the end of Step 1, you will find a separate upload link for each of your pieces at the bottom of the invoice automatically emailed to you after checkout. Please be sure to upload all pieces.
To upload entry files larger than one gigabyte, you must have FTP software installed on your desktop. The same technical requirements outlined above apply. If you do not have FTP software, here are three options we recommend (in order of preference) and links for download:
Follow these steps to prepare your entry submissions for upload via FTP:
IMPORTANT:Our file transfer system is secure. Once uploaded, no one—including yourself—will be able to view your submissions. Because of this privacy protection, some FTP programs will display an error message when connecting. You may see “Failed to retrieve directory listing” or “Directory listing failed.” Please ignore these messages. They are only an indication that the privacy settings are working. If you wish to view your entry, please allow 72 hours after transfer and use the Upload Links found at the bottom of your invoice.
We only accept online entry forms and recommend uploading all supporting material directly to our server, but you may submit your supporting materials through the post. Please follow the below guidelines carefully. Every piece you submit via post must include the Item ID number found on your invoice. This is the only way we can match your work to your entry. You will find Item ID numbers for each piece of your entry at the bottom of the invoice automatically emailed to you after checkout. You may either clip the numbers from the invoice and attach, or write them directly on the piece.
Insert each piece in an envelope with a copy of the entry form or printed invoice and translations (non-English entries only). Label the envelope clearly with company name, category, entry title, and Item ID numbers, and be sure to affix or write the corresponding Item ID number on the disc. You must prepay all shipping costs, insurance, customs duties, and handling fees for all entries. We cannot assume responsibility for customs clearance. You will be notified by email when your package has been received.
Send labeled materials, along with a copy of your invoice and any fees still due, to:AME Awards c/o Your Awards Company
Entries must be submitted in MP3 format on CD-ROM or audio CD. Each commercial must be preceded by an announcer naming the entering company, advertiser, title, and length of entry. Be sure to affix or write the corresponding Item ID number on the disc. Please include a script of the piece in the translation field, even if it is in English.
Entries must be submitted in .jpg file format (300 dpi, maximum quality, RGB color, 2000 pixels by 3400 pixels) or as a PDF version 1.5 or higher (generated by Adobe Acrobat Version 6 or higher) on CD-ROM. Insert each piece in an envelope with a copy of the entry form or printed invoice and translations (non-English entries only). Label the envelope clearly with company name, category, entry title, and Item ID numbers.
Video entries may be submitted on CD-ROM or DVD-ROM as .mov files using H.264 at Main Level compression. (Utilizing the same specifications as on-line submissions.) Video entries may also be submitted as standard PAL or NTSC video DVDs for an additional processing charge of $50.00 USD.
Please maintain the original frame rate and frame size of your source material, reducing the compression quality only if necessary to fit on the disc. All entries should be submitted together on a single DVD or CD, if possible. If submitting a DVD that is burned in-house, please remove all region and security encryption.
You may use any title you wish for the people involved in the creation of the work, but please be sure to include everyone so the entire team can be recognized on the web, in publications, in press releases, on our website, and in our showcasing venues. Customized personalized awards will be available immediately following the announcement of winners.
When entering your credits, please be aware there is a maximum of 55 characters (letters, symbols, and spaces) allowed per line when using upper and lower case characters. If you use UPPER CASE CHARACTERS, the limit is 35 characters per line. You will be able to preview your credits before you move on to the next page.
If you earn an award, all provided credits will be published on the website, but space limitations prevent full credits from being listed on trophies and Finalist Certificates (see “Trophy Credits,” below). Please review for accuracy, and list each credit only once—credits do not need to be repeated.
repeated. Talent names and job titles must be in proper case (first letters of each word capitalized). Please do not use all capital or all lowercase letters. Do not use commas to separate first and last names or job titles. Do not abbreviate job titles unless necessary to adhere to character limits. If listing multiple names or titles, separate with slashes. A few examples:
Please enter your credits in order of rank, with the highest-ranking team member first.
Trophies will feature five lines of credits, taken directly from your entry form:
Certificates feature all credits from lines 1-5 above, plus additional credits you supply for lines 5-10:
The website will feature the full complement of credits you supplied, up to 15 total:/p>
The AME Awards uses Your Awards Company, Inc. to process entries into our competitions, and we are delighted with the services they provide. They offer a unique service to our entrants: They will do the busywork of entering your credits for a nominal fee of $100 per entry. They also provide complete entering services, including uploading of your work. If you are interested in their services, send an email to firstname.lastname@example.org.
To better judge and showcase your work, please adhere to the following standards for text formatting.
Proper case (first letters of each word capitalized) must be used in the title and brand name. Campaigns must be named with a single series title or with individual ad titles separated by slashes.
Submit client or brand web addresses ONLY.
Include text in sentence case (first letter of each sentence capitalized). Do not use all capital or all lowercase letters.
Contact Mike Grigaliunas in customer service (email@example.com), or Hal Goldberg in processing (firstname.lastname@example.org) if you need additional assistance or have any questions, concerns, or suggestions. You can also call us at +1 212-643-4800.