World's Best Advertising & Marketing Effectiveness™


asia pacific

australia

products & services

category
brand
title
entrant
beverages, non-alcoholic
Slurpee
Slurpee Xpandinator
Leo Burnett Worldwide
sport & leisure
Tourism Australia and Virgin Australia partnership
Turning "some day" into today: How Virgin Australia and Tourism Australia got Americans to visit Australia
Clemenger BBDO

use of discipline

category
brand
title
entrant
low-budget (<$100,000USD)
SPC
#SPCSunday
Leo Burnett Worldwide
promotions
Slurpee
Slurpee Xpandinator
Leo Burnett Worldwide

use of medium

category
brand
title
entrant
website
Tourism Australia and Virgin Australia partnership
Turning "some day" into today: How Virgin Australia and Tourism Australia got Americans to visit Australia
Clemenger BBDO

china

use of discipline

category
brand
title
entrant
integrated (mixed media)
CORNETTO
EXPRESS YOUR LOVE IN 8 SECONDS
PHD Network
interactive
McDonald's
I See Fries
Beijing DDB Needham Advertisng (Shanghai HuangPu Branch) Co., Ltd
promotions
McDonald's
I See Fries
Beijing DDB Needham Advertisng (Shanghai HuangPu Branch) Co., Ltd

use of medium

category
brand
title
entrant
branded entertainment
CORNETTO
EXPRESS YOUR LOVE IN 8 SECONDS
PHD Network
branded entertainment
ZHONGHUA
FIND YOUR REASON TO SMILE
PHD Network
mobile / cellular / hand-held device
McDonald's
I See Fries
Beijing DDB Needham Advertisng (Shanghai HuangPu Branch) Co., Ltd

hong kong

products & services

category
brand
title
entrant
healthcare products & services
Wyeth Materna
A message from your future baby
OMD Hong Kong

social benefit

category
brand
title
entrant
environmental issues
Wyeth Illuma
Illuma Eden
OMD Hong Kong
environmental issues
East Point City
How East Point City Turned Old Newspapers Into Mall Traffic
Saatchi & Saatchi Hong Kong

use of discipline

category
brand
title
entrant
integrated (mixed media)
Wyeth Materna
A message from your future baby
OMD Hong Kong
interactive
Wyeth Materna
A message from your future baby
OMD Hong Kong
technology
Wyeth Materna
A message from your future baby
OMD Hong Kong

japan

products & services

category
brand
title
entrant
beverages, alcoholic
Suntory Whisky
3D on the Rocks
TBWA HAKUHODO

use of discipline

category
brand
title
entrant
design
Suntory Whisky
3D on the Rocks
TBWA HAKUHODO

malaysia

use of medium

category
brand
title
entrant
guerrilla / alternative media
OLDTOWN
Art of OLDTOWN
Spin Communications

philippines

use of discipline

category
brand
title
entrant
corporate image
Ariel and Downy
Aid Couture
Leo Burnett Manila
low-budget (<$100,000USD)
Ariel and Downy
Aid Couture
Leo Burnett Manila
public relations
Ariel and Downy
Aid Couture
Leo Burnett Manila

thailand

use of discipline

category
brand
title
entrant
promotions
Merries
Merries Babysitter
Dentsu (Thailand) Ltd.

europe

germany

products & services

category
brand
title
entrant
automotive
Mercedes-Benz
Chicken
Jung von Matt AG
automotive
Mercedes-Benz
Pioneer at Work
LukasLindemannRosinski /
Syzygy
automotive
BMW Motorrad
BMW Motorrad - One World. One R 1200 GS.
serviceplan group gmbh & co. kg
automotive
AUDI AG
#WelcomeChallenges
thjnk ag
beverages, non-alcoholic
Coca-Cola 0.15L
Mini Kiosk
Ogilvy & Mather Germany GmbH
corporate
Bytro Labs
The Game Report
serviceplan group gmbh & co. kg
financial services
Allianz PrivatSchutz
One Thing that Matters-Project
GREY düsseldorf GmbH
healthcare products & services
German Red Cross
Give Blood. Give Power.
Jung von Matt AG
professional services
Google Maps
Urban Escape Plan
Heimat Werbeagentur GmbH
retail stores
EDEKA
EDEKA Supergeil
Jung von Matt AG
sport & leisure
LEGO
LEGO. Blind Art Project
serviceplan group gmbh & co. kg

social benefit

category
brand
title
entrant
civic / social education
Fürs Leben - Für Organspende
Life Time Clock
serviceplan group gmbh & co. kg
promotion of health & human services
LEGO
LEGO. Blind Art Project
serviceplan group gmbh & co. kg
promotion of health & human services
Fürs Leben - Für Organspende
Life Time Clock
serviceplan group gmbh & co. kg

use of discipline

category
brand
title
entrant
branding
AUDI AG
quattro 2.0
thjnk ag
design
Fedrigoni
The Paper Skin
Geometry Global Germany
design
Bytro Labs
The Game Report
serviceplan group gmbh & co. kg
integrated (mixed media)
AUDI AG
quattro 2.0
thjnk ag
interactive
Mercedes-Benz
Pioneer at Work
LukasLindemannRosinski /
Syzygy
interactive
BMW M4, M235i, X5, i3
Soundtree
serviceplan group gmbh & co. kg
low-budget (<$100,000USD)
fiftyfifty
The hijacked contest
Havas Worldwide Germany GmbH
low-budget (<$100,000USD)
Coca Cola 0.15L
Mini Kiosk
Ogilvy & Mather Germany GmbH
new product / service launch
BMW Motorrad
BMW Motorrad - One World. One R 1200 GS.
serviceplan group gmbh & co. kg
new product / service launch
BMW i3
The Ecoist
serviceplan group gmbh & co. kg
promotions
Coca Cola 0.15L
Mini Kiosk
Ogilvy & Mather Germany GmbH
public relations
German Red Cross
Give Blood. Give Power.
Jung von Matt AG
public relations
AUDI AG
#WelcomeChallenges
thjnk ag

use of medium

category
brand
title
entrant
branded entertainment
AUDI AG
#WelcomeChallenges
thjnk ag
events
LEGO
LEGO. Blind Art Project
serviceplan group gmbh & co. kg
guerrilla / alternative media
DHL
Trojan Mailing
Jung von Matt AG
guerrilla / alternative media
Coca-Cola 0.15L
Mini Kiosk
Ogilvy & Mather Germany GmbH
mobile / cellular / hand-held device
Google Maps
Urban Escape Plan
Heimat Werbeagentur GmbH
online
Deutsche Telekom
Travel & Surf
DDB Berlin GmbH
online
Google Maps
Urban Escape Plan
Heimat Werbeagentur GmbH
online
Bytro Labs
The Game Report
serviceplan group gmbh & co. kg
social media
Telekom
The story of Bob & Linda
DDB Hamburg GmbH
social media
Coca Cola 0.15L
Mini Kiosk
Ogilvy & Mather Germany GmbH
social media
AUDI AG
quattro 2.0
thjnk ag
social video
EDEKA
EDEKA Supergeil
Jung von Matt AG
social video
AUDI AG
#WelcomeChallenges
thjnk ag
tv & cinema
Telekom
The story of Bob & Linda
DDB Hamburg GmbH

switzerland

use of discipline

category
brand
title
entrant
public relations
Bundesamt für Gesundheit / Swiss Federal Office of Public Health
LOVE LIFE no regrets
Rod Kommunikation AG

united kingdom

products & services

category
brand
title
entrant
retail stores
Lidl
Lidl Surprises
TBWALondon

social benefit

category
brand
title
entrant
philanthropic appeals
The Organising Committe of the Commonwealth Games in collaboration with UNICEF
UNICEF at The Glasgow Commonwealth Games
Jack Morton Worldwide

middle east & africa

turkey

use of medium

category
brand
title
entrant
events
Turkish Airlines
Turkish Airlines Eye of the Fan - Italian Job
Alafortanfoni

united arab emirates

products & services

category
brand
title
entrant
automotive
MINI
MINI Brandmasters
Serviceplan Middle East

north america

canada

products & services

category
brand
title
entrant
beverages, alcoholic
Corona
Corona Day of the Dead Campaign
Zulu Alpha Kilo

use of discipline

category
brand
title
entrant
corporate image
Klick Health
2014 Experiential Recruiting
Klick Health
technology
Kringl
Kringl Proof of Santa App
Zulu Alpha Kilo

usa

products & services

category
brand
title
entrant
automotive
Nissan
Detour
Critical Mass
automotive
Jaguar
British Villains
Spark44
automotive
Lexus IS
Designed To Provoke
Team One
business-to-business
Juniper Networks
Data Center Rap Battle
John McNeil Studio
business-to-business
Accenture
Accenture Digital Launch
TBWAChiatDay
sport & leisure
Tourism Australia
Someday
OMD
sport & leisure
Kampgrounds of America (KOA)
What's Behind the Yellow Sign?
LRXD

social benefit

category
brand
title
entrant
environmental issues
Sky
Tap For Trainers
SapientNitro
philanthropic appeals
United Nations Mine Action Service
Sweeper
Critical Mass

use of discipline

category
brand
title
entrant
augmented reality
Warner Brothers
INTO THE STORM
OMD
corporate image
N/A
#takethelead campaign
Deloitte
integrated (mixed media)
Tourism Australia
Someday
OMD
integrated (mixed media)
JIBO
JIBO, The World's First Family Robot
RainFactory, Inc.
interactive
Bates Motel
Batesmotel.com
A&E Television Networks
technology
Pepsi
The Bioreactive Concert
OMD

use of medium

category
brand
title
entrant
branded entertainment
Guitar Center
Guitar Center Sessions
Guitar Center
branded entertainment
The Maze Runner
The Maze Runner - The Million Dollar Maze Runner
MTV
branded entertainment
GE
Fallonventions
OMD
branded entertainment
Warner Brothers
INTO THE STORM
OMD
branded entertainment
NON-STOP
NON-STOP/KEY & PEELE
viacom
games
Naked Juice
Drink Good. Do Good.
OMD
tv & cinema
M&M'S
M&M'S Movie Trailer
Starcom MediaVest Group
website
Bates Motel
Batesmotel.com
A&E Television Networks
website
Nissan
Detour
Critical Mass
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