Tiago Lara
Planning Director
Leo Burnett Tailor Made
Brazil
Tiago is planning director for Leo Burnett Tailor Made where he's responsible for all communication strategies for three major accounts: Fiat, Rossi (a real state company), and Iveco. During his career he also worked at Ogilvy Brazil, Fischer America, and Famiglia, working with a long list of brands such as Nova Schin, Caixa Economica Federal, Reckitt Benckiser, Citifinacial, Dove, Toyota, Honda, Electrolux, LG, Monsanto, Panasonic, Polenghi, Ponto Frio and Vivo.
Cases like ""Experimenta"" for Nova Schin, ""Verão Sem Vergonha"" for Dove, and ""Novo Uno"" for Fiat are some examples of his work. Tiago has been awarded by important strategic festivals all over the world and been part of important advertising and planning festivals' juries.