2012 ame grand jury

• Asia Pacific
• Europe
• Latin America
• Middle East & Africa
• North America

• Natalia Cazcarra Executive Director, Business, SCPF (JWT), Spain

  • Natalia Cazcarra
    Executive Director, Business
    SCPF (JWT)
    Spain

    Natalia's career wasn't driven towards advertising. With a BSc in economics, Universidad Autónoma in Madrid, a postgraduate degree in économie internationale from Dauphine University, Paris, and a management direction degree from IESE Business School, it was difficult to foresee that her vocation for economics would turn into passion for advertising.
    
    In the last 15 years she has worked in the account and planning departments for many brands, such as Toys "R" Us in Spain and Portugal, Pepsico, Vodafone, Diageo, Telefónica, Neutrogena, Pfizer, and TAG Heuer.
    
    She had her first opportunity at Solución BDDP Advertising Group, then worked at Publicis Casadevall & Pedreño, and from 2001 worked between Madrid and Barcelona at SCPF (WPP) one of the most creative agencies in her country. She's been market lead for IKEA Iberica for already a decade and works also for San Miguel Beer among other accounts. She's been involved in the most rewarded works in the last years in Spain, having gained recognition in various national and international festivals.
   

  Lars Holthe Senior Art Director, Åkestam Holst, Sweden

  • Lars Holthe
    Senior Art Director
    Åkestam Holst
    Sweden

    Lars Holthe is a 31-year-old senior art director. He graduated from Westerdals School of Communication in Oslo in 2005. Shortly after graduation he joined the independent agency Åkestam Holst (Stockholm, Sweden). During his first year as a creative Lars won Sweden's most prestigious award, The Golden Egg.
    
    In 2008 Lars joined Mother London where he shortly after was ranked as UK's 10th best art director (and copywriter) in "The Big Won". At Mother Lars won his second Gold Lion for his Stella Artois campaign "Smooth Originals" (film category).
    
    Lars has been a jury delegate in Cannes Lions, The Swedish Golden Egg, New York Festivals, and Cresta Awards.
    
    After a period in London, Lars is now back at Åkestam Holst working as a senior art director.
   

  Maik Kaehler Executive Creative Director, Service Plan, Germany

   

  Filippo Dell'Osso International Planning Director, TBWA, France

  • Filippo Dell'Osso
    International Planning Director
    TBWA
    France

    Born in Rome, Filippo began working in London as an Economist in a business strategy think-tank at the London Business School. His next move was to forecasting European consumer trends at the Henely Centre for clients such as Unilever, Gatorade and GME. He then found his passion in strategic planning, and transitioned to advertising at GGT in London.
    
    After his time at GGT, Filippo made a move to create impact on an international level. At Wieden & Kennedy in Amsterdam he worked in depth on several campaigns with Nike Europe. The internet boom then drew him to Portland, Oregon and Silicon Valley, CA working with Wieden & Kennedy on brands including AltaVista, Amazon, Diet Coke and Nike.
    
    After his many year's of experience working at Wieden & Kennedy, Fillipo started up Le Singe in Paris, co-owned by Euro-BETC. There he developed his expertise working with clients that included Sharp, Playstation, Cartier and Nike. He then moved to Saatchi&Saatchi as European Planning Director on the Toyota account.
    
    Today he is the International Planning Director at TBWA/Paris on Nissan Europe and has a global role on McDonald's and Michelin accounts.
    
    In his spare time, Filippo also teaches International Creativity and International Planning as a part of the Master programmes at Dauphine and Sup de Pub in Paris.
   

  Alex Pallete Planning Director, International Business Development, JWT Global Task Force, Spain

  • Alex Pallete
    Planning Director, International Business Development
    JWT Global Task Force
    Spain

    While still in college in Madrid, Alex Pallete took a job at Amiratti Puris Lintas in Spain and entered the world of advertising as an account executive/producer. He later joined Pool Communications, where he ventured into experiential marketing for key brands including Ikea and PepsiCo.
    
    It wasn't long before Alex realized his true passion was account planning. He joined Delvico Bates in Madrid, where he developed strategic direction and helped shape communications for the likes of Mercedes-Benz, Telefonica, Cutty Sark and Ballantine's.
    
    Alex then left his home city of Madrid, Spain and moved to the USA, where he joined Bates South in Miami to lead account planning for various pan-regional accounts, including BellSouth, ESPN, Time Inc., Jim Beam and the Wall Street Journal. Alex then moved to Buenos Aires to help reorganize the local Bates office. He succeeded in implementing planning and building an account planning department in a country where creative was the lead discipline.
    
    In February of 2002, Alex moved to New York and joined The Vidal Partnership (TVP), where he built the account planning department and became one the most highly regarded pioneers of planning within the U.S. Hispanic advertising industry. He led planning for existing and new business on all of TVP's brands, including their award winning Heineken campaign, and helped lead the agency to record growth in billings and revenue. Since Alex arrived at TVP, the agency landed the business of major national brands such as Nissan North America, The Home Depot, Century 21, DirecTV, Sprint, and GAP's Old Navy. In 2002 and 2004 TVP was recognized as Multicultural Agency of the Year.
    
    Alex's success at TVP and his influence in the U.S. Hispanic advertising industry drew recognition from Advertising Age in 2005, which named him as one of the ""Top 20 Professionals Under 40 to Watch"". In his spare time, Alex worked with the Association of Hispanic Advertising Agencies and initiated the launch of the first Hispanic Account Planning Awards in the U.S. which he designed, defined and founded and was nominated as the first president of this jury. During the same year Alex was invited to be part of the jury for the Effie Awards USA and was actively involved in two of the three judging phases.
    
    In February of 2007, Alex moved back to Madrid to launch Lowe Latina (LOLA) as chief strategy officer. LOLA was born as the first creative community of Latin talent designed to develop brand strategy and communications for international brands on a global scale. Alex headed a comprehensive team of multicultural planners and led the strategy thinking for various global brands within the Unilever portfolio (ice cream, personal care and oral care brands) ...all assembled in the warmth and sun of Southern Europe.
    
    After more than three years at LOLA, Alex decided to join JWT as Planning Director International Business Development, JWT Global Task Force. He becomes part of an internal unit that acts as a SWAT team deployed to help tackle issues or opportunities on existing or potential global clients within the network.
    
    Alex is a contributing writer for key industry publications in the USA, Latin America, and of course, Spain.
   

  Frank Frank Executive Vice President, OWM Association of Advertisers, Germany

  • Frank Frank
    Executive Vice President
    OWM Association of Advertisers
    Germany

    Frank started his career as an account manager at Y&R in 1990. After that he moved to the client side and worked 12 years for Nestlé in various marketing and sales functions. In 2004 he moved to Deutsche Bahn AG and was responsible for the global brand management and advertising. In 2007 Frank became CEO of the dairy company Weihenstephan, one of the leading premium brands in Germany.
   

  Alexandre Simon VP, Marketing and Communications, McDonald's, Spain

  • Alexandre Simon
    VP, Marketing and Communications
    McDonald's
    Spain

    Alexandre Simon, born in Toulouse (France), is VP of marketing, communication and business units at McDonald's Spain. He has been within McDonald's for over 12 years. As part of his role in Spain, he is in charge of upgrading McDonald's to differentiate the brand in a tough economic and competitive environment.
    
    Before moving to Spain as marketing director in 2006, he was product manager, then brand manager at McDonald's France where he contributed to the change of McDonald's brand perception in France.
    
    He started his career at IRI as marketing consultant for Nestlé waters and L'Oréal group. He graduated from Eslsca (business school, Paris) in 1997.
    
    He was part of the jury of the Cristal advertising festival in 2005 in Megeve, and won 2 Gold Effie awards in Spain in 2010 and 2011 (Premio Eficacia). Also he was nominated in 2011 at the Effie ceremony as one of the 5 best marketing talents in Spain.
   

  Dr. Michael Trautmann Founder + CEO, kempertrautmann, Germany

  • Dr. Michael Trautmann
    Founder + CEO
    kempertrautmann
    Germany

    Dr Michael Trautmann, aged 47, has been active in field of branding from various perspectives. As director of the Marketing Foundation at the University of Augsburg, he was involved in marketing research and received his PhD in 1993. As manager of the international top management consultancy Bossard Consultants he advised Porsche AG and the Bertelsmann Entertainment Group among others.
    
    In 1997 he joined the advertising agency Springer & Jacoby, initially as a partner of company founder Reinhard Springer in London and then, from 1998, as director of client services to Mercedes-Benz. From 2000 onwards, as founding president of Springer & Jacoby International and member of the agency's Holding Board, Michael Trautmann was engaged in advancing the international development of the Hamburg-based group of agencies.
    
    From 2002 to 2004 Michael Trautmann was global head of marketing for AUDI AG in Ingolstadt. In addition to taking direct responsibility for managing the Audi brand worldwide, he was also responsible for coordinating the marketing activities of the AUDI group of brands (AUDI, SEAT, Lamborghini). As deputy to one of the AUDI board members he was also a member of the top management group at Volkswagen AG. In 2004 the European marketing magazine Media & Marketing nominated Michael as one of the ""Top 40 Marketing Professionals under 40"" in Europe.
    
    In 2004 André Kemper and Michael Trautmann founded the advertising agency kempertrautmann (clients include Audi, Bertelsmann, Coca-Cola, Commerzbank, Henkel and IKEA). kempertrautmann was voted ""Newcomer Agency of the Year"" in 2005. In September 2006 it received the “Hamburger Gründerpreis“ (entrepreneur award) in the ""start ups"" category. Michael Trautmann and André Kemper were voted ""Agency Men of the Year 2007"" by the HORIZONT industry journal and kempertrautmann was voted ""Global Newcomer Agency of the Year"" in 2009.
    
    Michael Trautmann was the first German marketing professional to be elected as a member to the German Effie, the Euro Effie, and the Global Effie Jury. In addition to this he was European Chairman of the AME Jury.
    
    Michael Trautmann is married and has two sons.
   

  Dylan Williams Strategist & Partner, Mother London, England

  • Dylan Williams
    Strategist & Partner
    Mother London
    England

    After graduating from the London School of Economics, Dylan cut his teeth as an account planner at Bartle Bogle Hegarty. In his 8 years at BBH he worked across most of the agency's portfolio including Levi's, Audi, Axe, and Bertolli. In that time he was promoted to the board as its youngest member and became a shareholder.
    
    In 2003 Dylan joined Grey London as executive planning director and a member of the new management team.
    
    In 2005 he signed for Mother where he became their first head of strategy.
    
    He joined the five founders of the company as a partner in 2010. He now leads strategy for Mother globally and is driving the company's move into the ventures space.
    
    He has won every major planning award, and in 2008 was named the 'Best Strategist in the UK' by Campaign magazine.
    
    Under his leadership, Mother was recently crowned 'Stephen King Strategy Agency of the Year' by the Account Planning Group.
    
    Dylan also co-hosts MiniBar, the UK's biggest monthly 'tech start-up meet', and Tavalone, a supper club for entrepreneurs. Through these initiatives, he is increasingly involved with central and local government in their attempts to encourage enterprise in East London's tech cluster.
    
    He has three lovely children and supports Liverpool FC.