2017 ame grand jury
Dominic Fernandes - Vice president, head of business marketing, EMIRATES NBD, DUBAI
Vice president, head of business marketing
DUBAIDominic’s advertising career has seen him in various leadership roles at some of India’s leading advertising agencies like Lowe Lintas & Partners, HTA Ltd. (JWT), Contract Advertising (India) Ltd. and R K Swamy/BBDO Pvt. Ltd . During each of these stints, he has handled an extensive portfolio of brands including HSBC, Singapore Airlines, Braun, Bajaj Auto Limited, HPCL, Lloyds Group, ACC Limited and Geoffrey Manners to name a few. In 2002, he moved to Dubai and joined ‘The Classic Partnership’, where he managed the complete portfolio of Mashreqbank (now Mashreq) among other leading local brands.
In 2005, he took on a new role as a Senior Manager at Emirates NBD, where he climbed his way up to his current position as Vice President, Head of Business Marketing. He is responsible for developing and implementing Emirates NBD’s marketing strategy at large. Dominic believes that communication should be disruptive to engage with the target audience and a 360 degree marketing framework is essential for a brand to influence consumers. Under his leadership, Emirates NBD was featured as the No. 1 brand in the world in the “Effie Worldwide Financial Services Ranking” (2nd year in a row) and No. 7 in the world in the “Effie Worldwide Brands Ranking”. Emirates NBD was also named “2016 Advertiser of the Year” by the Dubai Lynx Festival of Creativity.
Born and brought up in Bombay (now Mumbai), Dominic holds an Arts degree in English Literature and Politics. In 2013, on nomination by Emirates NBD, he successfully completed the prestigious Harvard Business Leadership Programme. When he is not busy putting together marketing strategies, Dominic indulges himself with a bit of music and soccer. He is an avid fan of Manchester United and Real Madrid.
Moe Jawhar - Executive Creative Director & Head of Creatives, Serviceplan Middle East, UAE
Executive Creative Director & Head of Creatives
Serviceplan Middle East
UAEMoe Jawhar is the executive creative director and head of creatives at Serviceplan Middle East, the Dubai-based MENA, hub of the largest and most diversified owner-managed agency group in Europe known as the Serviceplan Gruppe. As creative head, Moe steers the innovation, content, and creative excellence for Serviceplan in the region. As executive creative director, Moe provides strategic and creative insights to other Serviceplan agencies located elsewhere in the world, especially for global clients under the group's international arm, Serviceplan International.
Originally from Beirut, Moe's creative inclinations were shaped by his 13 years of agency experience in Dubai. Moe, who describes himself as forever passionate and full of hope—but never full of himself—has an accounting degree in his back pocket on top of primary degrees in graphic design and web mastering. He has since evolved from a Webmaster, to an Art Director and Designer, into a team leader who inspires and brings out the creative genius in each of his team members. He is motivated by simplicity of thought in creative ideation and conceptualization, but is driven by a great deal of passion and devotion when it comes to the actual craft poured into an idea.
His regional insights and competence spans 13 markets in the Middle East and North African region, while his international exposure continues to be honed by being part of - and by working closely with - an elite team of multi-awarded Executive Creative Directors from Serviceplan offices in Munich, Hamburg, Berlin, Milan, Vienna, Zurich, and Brussels, as well as Serviceplan International offices in Moscow, Delhi, Beijing, and Seoul. His work and creative influence are evident in regional work he has done and spearheaded for brands like BMW, MINI, Rolls Royce, Lufthansa, and Huwaei, among others.
ROBERT MITCHELL - Partner, DRIVING GROWTH, DUBAI
DUBAIRobert trained as an advertising photographer before joining Saatchi & Saatchi in 1984 as an Art Director. He has worked internationally in senior creative management roles for agencies including JWT, Springer & Jacoby and Scholz & Friends. He helped develop and manage blue-chip global brands including BMW, Jeep, Volkswagen and Samsung. In 1999, Robert joined Foote Cone Belding where he worked primarily in Asia, leaving the network in 2007 with responsibility for over sixty countries and the title of Worldwide Creative Director. Robert was hired to setup and run a Dubai-owned boutique agency with offices throughout the Middle East. In 2016, Robert established his own agency in Dubai, Driving Growth, with a core focus on integrated Digital, Live Events and PR.
Frances Natividad-Bonifacio - Director of Strategy, Serviceplan Middle East, DUBAI
Director of Strategy
Serviceplan Middle East
DUBAIAn accidental yet passionate strategist with roots in automotive marketing management, Frances was a communications pioneer with 3 of the world’s biggest car brands before stumbling upon her passion for strategy and insighting. She now champions content marketing & consumer-focused campaign planning for all four agencies under Serviceplan Group’s Haus der Kommunikation in Dubai, & provides exceptional thought leadership to brands like Rolls Royce, BMW, MINI, Danone Nutricia, and Huawei, among others.
She has since endeared a European airline brand to the Middle Eastern consumer, positioned a premium flagship sedan for born leaders in the Arab world, profiled a European tire brand’s unemotional products to match consumer lifestyles in the MENA region, positioned a global luxury real estate brand as a connoisseur of extraordinary legacies in the GCC, and defined the content pillars for a transport agency’s personal social engagement with the commuting and motoring public, to name a few.
Frances is at her element buried in books and novelty magazines. She’s a board game geek, brews an amazing cup of specialty coffee, and shoots analogue when there’s not much hustle & bustle at the agency.
Tahaab Rais - Regional Head of Strategic Planning , FP7/MENA , UAE
Regional Head of Strategic Planning
UAEIn an exciting time for the agency and for the creative industry, Tahaab is part of and supports the regional management at FP7/McCann to continuously evolve its intelligence, strategic and creative product across MENA and focus on providing communication consultancy as well as insight-driven, innovative and positively provocative ideas and solutions.
Tahaab leads marketing, content and connections strategy for FP7 across 14 markets in the MENA region, with a focus on creatively driven marketing solutions that win hearts, minds, respect and profits.
His work has made regional brands like Emirates NBD, Daman and SmartLife globally renowned and global brands like Coca-Cola, MasterCard, HSBC, Nestle and L'Oreal regionally relatable.
He is the most awarded strategist in MENA; ranked 1 among Top Strategic Planning Directors worldwide in The Directory Big Won Rankings. He has also helped lead FP7 to rank 1 in the 2016 Effie Index as The Most Effective Agency worldwide, along with winning Agency and Network of the year 3 years in a row (20142-106) and is the most awarded strategist at the Effies with over 50 Effie wins.
He is also the Regional Director for McCann’s Truth Central – the agency’s proprietary intelligence platform. And as the regional head, he leads the Regional Strategic Leadership Council.
Sasan Saeidi - Managing Director , FP7 McCann-UAE Group , UAE
FP7 McCann-UAE Group
UAESasan is the Group Managing Director of FP7 McCann-UAE; overseeing FP7 DXB & Momentum operations.
FP7 UAE is the HQ of the MENA region, boasting a multitude of Global and Local super brands as its clientele. He oversees 130 communication professionals and growing; working across a multitude of disciplines and channels.
Under his leadership FP7 DXB has invested a lot of energy and passion behind creating "Work that matters” beyond anything else. Believing in Creativity with purpose. And so with this vision in mind; The agency has gone from strength to strength and success year on year since 2011. In April 2016, Effies Global Index has ranked FP7 DXB as the number 1 most effective creative agency in the world, and the number 1 ranked agency for effective creativity across Global McCann Worldgroup of agencies. FP7 McCann DXB has won the Effies Agency of the Year title for 3 consecutive years in a row from 2013-2015. FP7 McCann DXB has had a 100% client retention record for the past 3 years and has grown revenue/billing of the agency in double digits year on year.
Sasan prides himself as an ad guy that truly places human culture and its ideals & ideas before anything else. He believes that an agency’s “Gross happiness index” stemming from this clear human culture, is the single most important driver of success in our industry. Everything else stems from this foundation. And with this in mind, nurturing talent and creating positive change has been one of his main contributions.
Sasan is a world citizen, growing up between London, New York & Toronto. Prior to joining FP7 McCann; Sasan spent many years with Saatchi & Saatchi & FCB in New York & Toronto, and with BBDO in Dubai.
Sasan holds an MBA; he’s an avid listener and reader of everything; and a big fan of world cultures; fashion and Basketball. He also tries his best to be a good dad to Sammy & Alexander.