categories

the 2013 ame awards is now open. enter now.

• products & services

  • PS01 automotive (cars, motorcycles, RVs, parts, repairs, tires, accessories, fuel)
    PS02 beverages, alcoholic (beer, wine, hard liquor)
    PS03 beverages, non-alcoholic (juice, soda, coffee, energy drinks)
    PS04 business-to-business (human resources, recruitment, skills assessment, accounting, technical support)
    PS05 children & teen (services, social media sites, outreach)
    PS06 corporate (image, information, recruitment, rebranding, internal communications)
    PS07 education (brick-and-mortar or online programs; language classes, instructional sessions)
    PS08 electronics, business machines (copiers, fax machines, telecommunications systems)
    PS09 electronics, consumer (phones, digital cameras, televisions, personal computers, MP3 players)
    PS10 entertainment / event promotion (concerts, parties, street fairs, cultural programs)
    PS11 financial services (banks, insurance, investment)
    PS12 food, non-retail (grocery items, baby food, snacks, confections)
    PS13 food, retail & restaurants (franchise promotions, grand openings)
    PS14 government / politics (informational sources, policy or program communications)
    PS15 healthcare products & services (prescription or OTC medications, first-aid products, home health aides)
    PS16 household (appliances, furniture, décor, pet products)
    PS17 media promotion (news programs, newspapers, magazines)
    PS18 personal items (apparel, accessories, personal care, cosmetics, toiletries)
    PS19 professional services (legal, accounting, technical support)
    PS24 real estate (homes, brokers, condominiums, contractors)
    PS20 retail stores (promotions, grand openings)
    PS21 sport & leisure (travel, recreation, toys, games, sporting goods)
    PS22 sports promotion (game day, special events, playoffs)
    PS23 utilities (power, conservation, public awareness)
    

   

• social benefit

  • SB01 civic / social education
    SB02 environmental issues
    SB03 philanthropic appeals
    SB05 promotion of health & human services
    SB04 promotion of peace / human rights
    

   

• use of discipline

  • UD01 branding
    UD02 corporate image
    UD03 design
    UD04 direct response
    UD05 integrated (mixed media)
    UD06 interactive
    UD07 low-budget (<$100,000USD)
    UD08 media planning
    UD09 new product / service launch
    UD10 product placement
    UD11 promotions
    UD12 public relations
    UD13 sponsorship
    UD14 trade show
    

   

• use of medium

  • UM01 branded entertainment
    UM02 collateral
    UM03 ebooks
    UM04 events
    UM05 games
    UM06 guerrilla / alternative media
    UM07 mobile / cellular / hand-held device
    UM08 online
    UM09 outdoor / transit / out-of-home
    UM10 point-of-purchase
    UM11 pop-up stores
    UM12 print
    UM13 radio
    UM14 social media
    UM15 tablets
    UM16 tv & cinema