ame awards®, for advertising & marketing effectiveness®



Judging is now underway.
Stay tuned for the 2014 Shortlist, to be announced in mid-February!
> view the 2013 winners

  • products & services

    • PS01 automotive (cars, motorcycles, RVs, parts, repairs, tires, accessories, fuel)
      PS02 beverages, alcoholic (beer, wine, hard liquor)
      PS03 beverages, non-alcoholic (juice, soda, coffee, energy drinks)
      PS04 business-to-business (human resources, recruitment, skills assessment, accounting, technical support)
      PS05 children & teen (services, social media sites, outreach)
      PS06 corporate (image, information, recruitment, rebranding, internal communications)
      PS07 education (brick-and-mortar or online programs; language classes, instructional sessions)
      PS08 electronics, business machines (copiers, fax machines, telecommunications systems)
      PS09 electronics, consumer (phones, digital cameras, televisions, personal computers, MP3 players)
      PS10 entertainment / event promotion (concerts, parties, street fairs, cultural programs)
      PS11 financial services (banks, insurance, investment)
      PS12 food, non-retail (grocery items, baby food, snacks, confections)
      PS13 food, retail & restaurants (franchise promotions, grand openings)
      PS14 government / politics (informational sources, policy or program communications)
      PS15 healthcare products & services (prescription or OTC medications, first-aid products, home health aides)
      PS16 household (appliances, furniture, décor, pet products)
      PS17 media promotion (news programs, newspapers, magazines)
      PS18 personal items (apparel, accessories, personal care, cosmetics, toiletries)
      PS19 professional services (legal, accounting, technical support)
      PS20 retail stores (promotions, grand openings)
      PS21 sport & leisure (travel, recreation, toys, games, sporting goods)
      PS22 sports promotion (game day, special events, playoffs)
      PS23 utilities (power, conservation, public awareness)
      PS24 real estate (homes, brokers, condominiums, contractors)

  • social benefit

    • SB01 civic / social education
      SB02 environmental issues
      SB03 philanthropic appeals
      SB04 promotion of peace / human rights
      SB05 promotion of health & human services

  • use of discipline

    • UD01 branding
      UD02 corporate image
      UD03 design
      UD04 direct response
      UD05 integrated (mixed media)
      UD06 interactive
      UD07 low-budget (<$100,000USD)
      UD08 media planning
      UD09 new product / service launch
      UD10 product placement
      UD11 promotions
      UD12 public relations
      UD13 sponsorship
      UD14 trade show

  • use of medium

    • UM01 branded entertainment
      UM02 collateral
      UM03 ebooks
      UM04 events
      UM05 games
      UM06 guerrilla / alternative media
      UM07 mobile / cellular / hand-held device
      UM08 online
      UM09 outdoor / transit / out-of-home
      UM10 point-of-purchase
      UM11 pop-up stores
      UM12 print
      UM13 radio
      UM14 social media
      UM15 social video
      UM16 tablets
      UM17 tv & cinema