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International AME Awards Announces 2013 Winners; DDB Tribal, Germany Earns AME Grand Award & Regional Platinum Award/Europe

DDB Canada, Vancouver and PHD China Awarded AME Regional Platinum Awards; AME Green Award Goes to Heimat Werbeagentur GmbH, Germany

International AME Awards Announces 2013 Shortlist

New York, NY – February 13, 2013: The AME Awards® for The World's Best Advertising & Marketing Effectiveness™ has announced the Shortlist for the 2013 competition. The Grand Jury of interactive and multidisciplinary marketers, planners, and creatives selected the Shortlist from entries submitted from 27 countries worldwide.

Two categories newly launched in 2013, Social Benefit and Branded Entertainment, exhibited an uptick in entries achieving Shortlist status with brands including CNN International, Volkswagen, DuPont, Intel, Bench, and Cornetto. Trends dominating the Shortlist include a robust number of entries employing celebrity interaction, interactive consumer participation, contests, green-themed, and cause marketing. The case briefs also showed trends in advocacy-led strategy, brand reinvention, and public responsibility.

“The big theme this year seemed to be 'celebrity'—whether that meant employing actual celebrities in a campaign or creating a contest where the consumers or their ideas would be the star,” said Alisun Armstrong, Executive Director, AME Awards. “It's an interesting shift from the community-building focus that prevailed in last year's competition, and just goes to show how a single trend can be translated into effective campaigns for an incredibly diverse field of brands.”

Celebrity-focused campaigns propelled multiple entries to the medal round: DDB Chicago “GED Pep Talk Center” for the Ad Council featured celebrities ranging from Christopher Lloyd to Terry Crewes; Metro International’s “Global Guest Editors” included Lady Gaga, Karl Lagerfeld, and Sir Richard Branson; DDB Hong Kong’s “Chinese New Year Campaign: Sharing the Blessings with One and All” for McDonald’s featured comedic duo Soft Hard. Other shortlisted entries with famous faces: TBWA\Santiago Mangada Puno’s “Benchingko/Films” for Bench starring Piolo Pascual and Coco Martin; OMD USA’s “Intel IdeaJam” with Ashton Kutcher; and Abbott Mead Vickers BBDO’s “Going from Good to Great” with British comics Stephen Fry and Jimmy Carr.

Strategic interactive consumer participation initiatives achieved stellar results for the following Shortlisted entries: Grey Worldwide GmbH “Breathe Happy” for Febreze; Heimat Werbeagentur GmbH Germany “CNN Ecosphere”; DDB Canada/Vancouver “Canada. Keep Exploring” for the Canadian Tourism Commission; DDB “Bleachable Moments” for Clorox Liquid Bleach; OMD Hong Kong “Wyeth Learning Surprise Video Library”; Spectacolor “Dunk Tank”; and Spinn Action Marketing Sweden “Is it a Chocolatewaferchocolate or a Waferchocolatechocolate?” for Kexchoklad.

Contest marketing helped gain brand awareness and provided a fast track to the medalist round: Fred & Farid Paris “Kisser Casting” for Martini; DDB Canada/Vancouver “‘Pass the Present’ Facebook Promotion,” for Best Buy Canada; and Abbott Mead Vickers BBDO UK with both “Going from Good to Great” for Pepsico and “Escape the Map” for client Mercedes Benz.

Entries in the Social Benefit categories concentrated on brand initiatives that contributed to the greater good including Green-themed “The Donation Army” by Ogilvy Germany for OroVerde Rainforest Foundation; Heimat Werbeagentur GmbH’s “CNN Ecosphere”; and TBWA\Santiago Mangada Puno’s campaign “KNOxOUT Project: EDSA” for Boysen Knoxout.

Germany saw 32 entries with Shortlist status with campaigns based in social media: DDB Tribal Group GmbH “Don´t Make Up and Drive,” for client Volkswagen; Serviceplan Gruppe GmbH & Co. kg “Internité pour Chalampé. A French village wants to become German.” for client Kabel BW GmbH; and Heimat Berlin took fan rivalry to the next level with “Go All in for Your Team. Make Your Choice” for client Adidas.

The United States was recognized with 15 Shortlisted entries; the Philippines with 9; Hong Kong 7; England 5; Canada, and France each with 4; China and Sweden each with 2; and Denmark, Egypt, Japan, Malaysia, and UAE were each recognized with 1.

International AME Awards Announces 2013 Returning Grand Jury Members from the Middle East/Africa

New York, NY – October 10, 2012: Now in its 19th year, the AME Awards® for Advertising & Marketing Effectiveness™ has announced the Middle East/Africa Grand Jury members who will once again participate in the selection of the 2013 AME Awards winning entries. Their stellar reputations and marketing expertise ensure that only the most creative and effective marketing in today’s advertising arena earn awards.

2013 Returning Grand Jury Members from MENA:

• Orkun Demerelli, creative director, Refineri Turkey
• Robert Mitchell, managing director, Zed Communications, Dubai, Abu Dhabi, Dohar, Kuwait, Oman
• Prashant Sankhé, executive creative director, Percept Gulf, UAE

“I’m so pleased that Robert, Prashant, and Orkun have agreed to return to the AME Jury this year. Their insight into the industry in the Middle East/Africa region is invaluable as we continue to expand our footprint in that part of the world.” - Alisun Armstrong, executive director, AME Awards

Orkun Demerelli started his career as an art director in Ajans Ultra. He took leave from his professional life in 1996 to study communication design in London at Central Saint Martin’s College of Art and Camberwell College of Arts. Following his studies, Orkun returned to Turkey to continue his career in Ajans Ultra. In 2001, he joined Rafineri where he continues his career as a creative director.

Robert Mitchell worked freelance as a photographer in many parts of Europe before joining Saatchi & Saatchi as an art director. Further posts followed at international agencies before he returned to Saatchi in Germany as creative director in 1993. His creative work has won awards in Berlin, London, New York, and Cannes.

As executive creative director at Scholz & Friends Hamburg, Robert ran the BMW account internationally. In 1999, he joined FCB as part of the global Jeep team, and played a key role in running the worldwide Samsung business. He left FCB in 2006 as worldwide creative director to set up a new agency in Dubai as managing director. Today Zed Communications has expanded to five Gulf markets and continues to win business and creative awards.

“It's important to understand a market to judge the creativity and effectiveness of its marketing communications properly. However, digital media connects us globally and creating one international panel to select the best of the best is the right way to go.” –Robert Michell

Prahshant Sankhé graduated as a fine artist and started his career as an illustrator in Mumbai. Enthralled by the power of the idea that lay within the strokes and shades, he soon moved closer to advertising, and 19 years later, he serves as the executive creative director of Percept Gulf, Dubai.

Prashant's experience is wide and varied. From food and beauty brands to banking, automobile and tourism, his portfolio includes local and international clients such as Mazda (UAE and Oman), Nando's, Peugeot, Citizen, Carter's, Nissan, and Ikea (Kuwait). Prior to Percept, Prashant headed creative at M&C Saatchi, where he shaped the communication for Dubai Tourism, Dubai Duty Free, LG, Sony, Samsung, Canon, Chevrolet, and Siemens, etc.

Prashant had this to say about the value of the AME Award. “I would certainly say winning an AME would place the winner on the market scene as a successful professional in today’s communication industry.”

The AME Grand Jury is comprised of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives. Jury panels award Gold, Silver, and Bronze to the highest scoring entries in each category. All Gold winning work from all regions is judged by the international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award. Additional 2013 Grand Jury members will be announced in the coming weeks.

This year, AME unveiled strategic updates designed to enhance the 2013 competition and expand AME’s global footprint. Updates include a streamlined entry process, sleek new website design, revised entry fee structure, and a roster of new competition categories that mirror trends in the constantly evolving advertising and marketing industry. New categories include: Sports Promotion, Branded Entertainment, Ebooks, Games, Pop-up-Stores, Tablets, Low-budget, Collateral and Print, and a new category group Social Benefit.

The AME Awards enhanced scoring process improves the accuracy of each judge’s score by evaluating entries with four specific criteria weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%. Entries are first scored in regional rounds by jurors with specific knowledge of that particular market to assess their cultural and economic relevance. The final rounds are seen by the full international jury.

The International AME Awards for Advertising and Marketing Effectiveness receives entries from over 30 countries. Since 1994, the AME Awards has honored award-winning campaigns from all over the world that successfully demonstrate groundbreaking solutions to challenging marketing problems.
The deadline to enter the 2013 AME Awards is October 22, 2012. Entry details and competition rules and regulations can be found on the AME website, www.ameawards.com

All press inquiries should be directed to Gayle Mandel: gmandel@internationalawardsgroup.com, Ph: 1 212 643 4800


About the AME Awards for Advertising Marketing Effectiveness: Founded in 1994, the AME Awards® honors work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.


About International Awards Group: International Awards Group, Founded in 1957, IAG organizes advertising and programming competitions for the following brands: AME Awards® for the World’s Best Award for Advertising & Marketing Effectiveness™; Midas Awards® for the World’s Best Financial Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals® for the World’s Best Advertising™; New York Festivals® for the World’s Best TV & Films™; and New York Festivals® for the World’s Best Radio Programs™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://internationalawardsgroup.com/

International AME Awards Announces 2013 Call for Entries; AME Executive Director Alisun Armstrong Unveils Competition Updates

New categories launched: Social Benefit; Sports Promotion; Education; Branded Entertainment; Events; Games; Pop-up-Stores; Tablets and more.

International AME Awards Announces 2012 Winners; Abbott Mead Vickers BBDO, London Earns AME Grand Award & AME Regional Platinum Awa

Grey Melbourne, Australia; Lowe & Partners, Columbia; and Proximity Canada Awarded Regional AME Platinum Awards; AME Green Award Goes to Jung von Matt, Germany

International AME Awards Announces 2012 Shortlist

Social Media Marketing Movements Dominate the Shortlist

New York, NY – February 21, 2012: The International ame awards®,now in its 18th year for advertising & marketing effectiveness, announced the Shortlist for the 2012 competition. The Grand Jury, comprised of interactive and multidisciplinary marketers, planners, and creatives, selected the Shortlist from entries submitted from 27 countries worldwide.

International AME Awards Announces 2012 Asia Pacific Grand Jury

New York, NY – August 23 2011: The International ame awards®, for advertising & marketing effectiveness, announced the 2012 AME Asia Pacific Grand Jury. The following prominent Asia Pacific based advertising and marketing executives will lend their creative vision to the AME Awards:

ame awards^®, for advertising & marketing effectiveness Announces 2012 Call For Entries

New York, NY – July 20, 2011: The International ame awards®, for advertising & marketing effectiveness, announced its 2012 Call for Entries today. Since 1994, the AME Awards has awarded work that addresses challenges in the marketplace, utilizes outstanding creative elements, and incorporates a thorough marketing strategy to deliver a successful execution.

International AME Awards Announces 2011 Winners; DDB Stockholm AB Wins AME Grand Award

DDB Stockholm, Sweden; McCann Erickson, Israel; Zimmerman Advertising, USA;
TBWAHAKUHODO, Japan Awarded Regional International AME Platinum Awards

Stan Rapp Appointed 2011 International AME Awards® North America GrandJury® President

New York, NY – September 2, 2010: The 2011 ame awards®, for advertising & marketing effectiveness, now in its 16th year of honoring “The World’s Most Effective Advertising™” announced the appointment of Stan Rapp, Chairman of Engauge, as AME North America GrandJury President. This is the second year in a row that the direct marketing icon will lend his vision and expertise to the AME Awards.

International AME Awards® Announces GrandJury® Members from Philippines; David Guerrero Joins AME as Asia Pacific Jury President

New York, NY – August 30, 2010: The 2011 ame awards®, for advertising & marketing effectiveness, now in its 16th year of honoring “The World’s Most Effective Advertising™”, announced the Grand Jury members from the Philippines. David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero/Proximity, was named AME Asia Pacific GrandJury President. Merlee Cruz-Jayme, Chairman and Chief Creative Officer of DDB DM9 JaymeSyfu, and Jerry C. Cocabo Yao, CEO/President/Owner of JEDI Trainings, Marketing & Management Services were also announced as GrandJury members.

ame awards^®, for advertising & marketing effectiveness Announces 2011 Call For Entries and Introduces Enhanced Scoring Process

New York, NY – July 7, 2010: The 2011 ame awards®, for advertising & marketing effectiveness, now in its 16th year, announced its Call For Entries on July 1st. The AME Awards honors work that successfully demonstrates groundbreaking solutions to challenging marketing problems. This year AME introduced an enhanced scoring process to improve the accuracy of each entry’s score. AME’s GrandJury® will evaluate entries using specific criteria with four separate scores totaling 100%. The four sections and their score weight are: Challenge/Strategy/Objectives-20%; Creativity-25%; Execution-25%; and Results/Effectiveness-30%.

International ame awards^®, for advertising & marketing effectiveness Announces 2010 Winners; International Grand Trophy Awarded to SapientNitro, South Brisbane, Australia for "Best Job in the World"

Sapient Nitro, South Brisbane, BBDO/Proximity Canada, and HEIMAT Werbeagentur Gmbh, Berlin, Awarded Newly Minted Regional International AME Platinum Trophies

AME Awards Announces Direct Marketing Icon Stan Rapp as Jury President for North America

New York, NY – November 30, 2009: The ame awards®, for advertising & marketing effectiveness announced the appointment of direct marketing icon Stan Rapp as the AME Grand Jury President for North America and brand futurist Martin Lindstrom as Grand Jury member. The contribution of Mr. Rapp’s and Mr. Lindstrom’s renowned marketing expertise and stellar reputations to the 2010 competition will engage the advertising and marketing community and generate prominence for the

2010 ame awards^®, for advertising & marketing effectiveness Announces Call For Entries, Redefines Categories, and Introduces Regional Competitions

New York, NY - August 17, 2009: The ame awards®, for advertising & marketing effectiveness announced the Call For Entries for the 2010 competition. Now in its 16th year, the AME Awards honor work that successfully demonstrates groundbreaking solutions to challenging marketing problems. This year’s AME competition will offer a redefined category lineup to feature the new array of tools in use by advertisers and marketers. In addition, the 2010 competition will introduce regional competitions to allow the preliminary competitions to take place within specific regions.

AME Announces 2008 Award Winners, Grand Trophies go to Euro RSCG Zurich and ZenithOptimedia New York

November 20, 2008: The ame awards®, for advertising & marketing effectiveness announced the winners for its 2008 competition today. Two prestigious Grand Trophies were awarded, as well as ten Gold awards, seventeen Silver and twenty-four Bronze awards. Twenty-nine entries also received Finalist Certificates.

New York Festivals Announces 2008 AME Awards Finalists

November 18, 2008: New York Festivals announced the Finalists for 2008's ame awards®, for advertising & marketing effectiveness. The AME Awards, now in its fourteenth year, honors both the effectiveness and the creativity of advertising and marketing on a global scale. This year's esteemed Grand Jury selected 82 entries worldwide as Finalists in the competition.

International Awards Group Announces New CEO

December 12, 2006: International Awards Group announced today that Jim Smyth has assumed the role of chief executive officer. The following is a letter from the company's executive director announcing the move.

NEW YORK festivals Announces Winners of the 2006 AME Awards

September 25, 2006: Creativity is not only measured by talent, but in the advertising world, it's results that truly count.  AME is the only awards competition of its kind recognizing the effectiveness as well as the creativity of advertising and marketing on a global scale

New York Festivals World's Best Advertising®, AME Awards & the if: Inspiration Festival - Sept. 25-27 2006

New York Festivals World's Best Advertising
AME Awards & the IF: Inspiration Festival
September 25 – 27, 2006

AME Changes Show Date and Deadline to Enter

March 21, 2006: There is an old saying in advertising that says, "Tell them what you are going to tell them, tell them and then tell them what you just told them." So here goes.

Omnicom And I.P.G. Battle For Top Awards In 2005 ame awards^®, for advertising & marketing effectiveness

New York, January 27, 2005: The 2005 ame awards®, for advertising & marketing effectiveness, the only truly international awards competition of their kind, were presented during the New York Festivals Advertising Awards Ceremony at the Hudson Theatre in New York tonight. The Grand Awards were presented by Jim Ferguson, Chairman and Chief Creative Director of Temerlin McClain, Irving, Texas.

AME Awards To Be Presented January 2005 In New York

New York, December 10, 2004: The 2005 ame awards®, for advertising & marketing effectiveness, the only truly international awards competition of this kind, will be presented Thursday, January 27, 2005 at a Gala Awards Ceremony in the Hudson Theatre, an historic building in the heart of New York's glittering theater district.

Grand Awards go to shops in New York and Helsinki

Awards Presentation Attended By 200 Advertising and Marketing Professionals From Over 20 Countries

2004 AME Awards presented January 29, 2004 at a Gala Awards Ceremony at the Hudson Theatre in New York City

2004 AME Awards presented January 29, 2004 at a Gala Awards Ceremony at the Hudson Theatre in New York City