New to the AME Awards®

REGIONAL & INTERNATIONAL AWARDS

The AME Awards® now awards winners both regionally and internationally.  Each entry will initially be judged by a panel of regional jury members who have a clear understanding of the markets within that region, ultimately allowing for a more fair evaluation of each entry. All Gold winners from each region will then be judged by the entire AME® International GrandJury® spanning all 5 regions, culminating in the crowning of the newly created Platinum Award, for the best campaign from each region, as well as the International Grand AME®, presented to the best scoring entry from across the globe. This reorganized judging process allows entries to be judged with cultural and economic relevance within their own region by jurors with the most up to date knowledge of that particular market.

The 5 regions are:

North America
Latin America
Europe
Asia Pacific
Middle East & Africa

All Gold winners, selected from each of the five regions, will go on to be judged by an international GrandJury®. The GrandJury® will select winners, evaluating each campaign on the following criteria: how well it met its objective in its category and its overall impact in the marketplace.

NEW JUDGING PROCESS

The AME Awards® hold regional judging sessions for the preliminary and first rounds. This is designed to give each entrant the opportunity to have their work evaluated by jury members who have direct experience in that particular market and can dedicate more time and attention to each entry. This innovative process ultimately creates a fairer judging system, grouping entries from similar markets together.

Once Gold medals are determined from each region, these winners will then move on to the final/international round where each will be competing for the Platinum Award, presented to the top scoring Gold winner from each region.   NOTE: In the event that there are no Gold winners in a particular region, no Platinum Award will be presented for that region.  

The International Round will also determine the International Grand AME Award, presented to the highest scoring entry in the competition.

VIEW GRANDJURY

ENHANCED SCORING PROCESS

Judges are asked to evaluate specific criteria in scoring a marketing cases’ overall effectiveness, and provide four separate scores analyzing specific attributes of the work. The following table is a breakdown of the scoring weight of each section.

SCORING

Challenge/Strategy/Objectives |  20%
Creativity  | 25%
Execution | 25%
Results/Effectiveness | 30%

Final Score | 100%

NEW AWARDS

+The GREEN AME Award® will honor the entry that best meets the objectives of a company whose emphasis is on resource conservation and reducing any negative impact to the environment. There will be only one GREEN AME Award recipient.

+The Platinum AME Awards® will be presented to the top overall entry from each of the 5 regions.  An entry must win a Gold Award in order to qualify for the Platinum Award.  Should there be no Gold Award in a particular region, no Platinum Award will be presented.

NEW CATEGORIES

The 2011 AME® competition has strategically redefined entry categories to reflect the current trends in the evolving advertising and marketing industry. Categories of note are:

+Marketing Specialties, such as integrated and interactive

+Social Media/Online

+Mobile

+The Green AME

The AME Awards® receives entries from over forty-five countries. An award winning campaign addresses challenges in the marketplace, utilizes outstanding creative elements, and incorporates a thorough marketing strategy to deliver a successful execution. Entries vary in this international competition, ranging from a single spot that changed a brand, to an international campaign that changed the world.

ENTER THE AME AWARDS®