FAQs

10 Frequently Asked Questions about the AME Awards for Advertising Marketing Effectiveness


1.    Does my entry have to be fully integrated campaign?

No, you can now enter anything from a single print ad to a fully integrated campaign, as long as you can accurately prove its effectiveness and ability to engage the consumer.  

2.    Can I enter the same campaign into multiple categories?

Yes you can.  If you feel as though a particular campaign can win in different categories, we encourage you to enter it into multiple categories.  More awards!  Should you have any questions, an AME Representative is here to assist you.  Contact us at 1.212.643.4800

3.    Do I have to pay two entry fees in order to compete on both the regional and international level?

No, each entry will advance to the international round should it score a Gold Medal.  All Gold medals from each region are evaluated by the international GrandJury to determine the Platinum Awards given the region’s top scoring entry; and the International Grand Award given to the AME Awards Best of Show in all regions.


4.    Can I submit one file with all of my supporting material?

Yes, this is highly encouraged actually.   The more concise and organized an entry is, the better.  Jury members want to be able to evaluate an entry seamlessly, and submitting everything in one file accomplishes that.
View entry specifications HERE

5.    Can I mail in my entries?

Yes.   As soon as you receive the email sent after checkout, follow the provided link to the printable record of your entry. 
Please visit the Rules & Regulations section for more detailed instructions.  Note: All entries submitted using Offline Entry Forms are subject to an additional fee of 20% of entry cost.


6.    Can I create a video that documents the campaign for my entry?

Yes, this is also highly encouraged.  A video that clearly entries that clearly demonstrate the Challenge,  Creativity, Execution,  and Effectiveness of a campaign ultimately does the best job illustrating your campaign and creates a more positive experience for our jury members.  Click HERE to see some examples of video entries.  Our GrandJury members pour through hundreds of entries, let’s make it fun for them!

7.    If I submit a video entry with all of the necessary information, do I need to reenter all of that information in the brief?

No. Save all that time and simply type “See Video Entry” in the entry tables that pertain to the brief, the strategy and results section.  It’s as easy as that.

8.    How do the jury members score the entries?

Judges are asked to evaluate specific criteria in scoring a marketing cases’ overall effectiveness, and provide four separate scores analyzing specific attributes of the work. The following table is a breakdown of the scoring weight of each section. 

SCORING 

Challenge/Strategy/Objectives |  20% 
Creativity  | 25% 
Execution | 25% 
Results/Effectiveness | 30%
Final Score | 100%

Click HERE to view this year’s GrandJury members.


9.  When are the AME winners announced?  

Winners will be announced in January 2011.


10.     What do we receive if we win?

A lot!  Obviously you’ll receive a nice shiny trophy for your shelf.   And you’ll earn the stamp of approval from advertising and marketing industry leaders from all over the globe.  And if this is not enough, you’ll also receive an invaluable amount of PR and exposure as a result of your win.  All winners are promoted internationally through press releases, Winner Showcases,  webinars, events, galleries and exhibits, University Media Centers, the AME website as well as though our international network of Media Partners.    An incredible ROI!

And you can also order a duplicate award(s) for the rest of your team HERE. Share the glory!  

If you have additional questions, please feel free to contact the AME Awards at 1.212.643.4800 or email us at info@ameawards.com

Enter the AME Awards®