The AME Awards | Top 10

10 Reasons to Enter the AME Awards | 10 Tips on Entering the AME Awards | 10 Examples of "Effective" Entries | 10 Mistakes to Avoid When Entering | 10 FAQ's about the AME Awards

1. The AME Awards® is one of the top international advertising and marketing competitions dedicated in honoring results-driven work. Winning an AME Award solidifies your successful role in today's communications industry.
   
   
2. The AME Awards provides you with an opportunity to receive worldwide exposure by way of press releases, webinars, global conferences and events, winner showcases and more.
   
   
3. Whether keeping existing clients or pitching for new ones, the AME trophy is absolute proof that your company can deliver.
   
   
4. Entering the AME Awards provides you with a platform to showcase your talent in front of the industry's most accomplished professionals.
   
   
5. AME maintains one of the most diverse international online GrandJury pools with a rich understanding for not only the different language, cultures and nuances, but also a thorough understanding for the different markets in each region around the world.
   
   
6. AME provides you to win in both your own region, as well as internationally. Each entrant competes on a regional level before being presented with an opportunity to compete on an international level. All Gold medals in each regional competition will advance to the international competition.
   
   
7. You can enter everything from a single spot to a fully integrated campaign. The AME GrandJury awards work that has proven to be effective. Now, in a world of media fragmentation, you can enter anything that has proven results.
   
   
8. This competition provides the ideal opportunity for clients, marketers, advertisers and individuals to all share the work and success that goes into a campaign.
   
   
9. The AME Awards are evolving with the industry, and we've created brand new awards this year are designed reflect the changes in this fast paced industry. Click here to learn about the important changes we've implemented in 2011.
   
   
10. The AME Awards has not only reinvented itself in 2010 and 2011, but we've significantly improved our entry process in an effort to allow you to properly and effectively submit each entry.
    
    

10 Tips on Entering the AME Awards

From the AME GrandJury

1. "Tell the whole story in a clear and concise manner. Put yourself in the judges shoes... do you really want to read every little detail about the campaign?"
   
   
2. "Create something interesting to evaluate"
   
   
3. "Brevity and clarity are an entry's best friend"
   
   
4. "Create a seamless entry, from start to finish"
   
   
5. "Start with the business challenge, then ground us in a cultural or behavioral insight and then present the winning idea which brilliantly connected with the customer. If you over-complicate it or over-explain it, I get suspicious."
   
   
6. "Clearly define the challenge and be convincing when backing up your results"
   
   
7. "Don't create an entry, create a compelling story"
   
   
8. "Live up to the hype. Nothing will kill an entry faster than an unconvincing story about the results"
   
   
9. "Present the idea and then bring it to life"
   
   
10. "Make sure the results relate directly to the challenge that was originally presented"
    
    

10 Mistakes to Avoid When Entering the AME Awards

From the AME GrandJury

1. "Spelling and grammatical mistakes. No excuses"
   
   
2. "Too long and wordy. Less is more"
   
   
3. "Unnecessary information, just give us the juicy bits"
   
   
4. "Lack of focus or consistency. We can tell when you get tired and cut corners on your entry"
   
   
5. "Unanswered questions or holes in the story"
   
   
6. "Don't be predictable"
   
   
7. "Not having real proof. You must be able to back up your proof with real numbers"
   
   
8. "Not enough supporting materials. I can't judge an entry's creativity without supporting materials"
   
   
9. "Inflated results are obvious and transparent"
   
   
10. "Make sure the campaign sells itself to the jury. If it doesn't, it will look like you spent more time on the entry than you did on the actual campaign"
    
    

1. Does my entry have to be fully integrated campaign?
   
   No, you can now anything from a single print ad to a fully integrated campaign, as long as you can accurately prove its effectiveness and ability to engage the consumer.
   
   
2. Can I enter the same campaign into multiple categories?
   
   Yes you can. If you feel as though a particular campaign can win in different categories, we encourage you to enter it into multiple categories. More awards! Should you have any questions, an AME Representative is here to assist you. Contact us at 1.212.643.4800
   
   
3. Do I have to pay two entry fees in order to compete on both the regional and international level?
   
   No, each entry will advance to the international round should it score a Gold Medal. All Gold medals from each region are evaluated by the international GrandJury to determine the Platinum Awards given the region's top scoring entry; and the International Grand Award given to the AME Awards Best of Show in all regions.
   
   
4. Can I submit one file with all of my supporting material?
   
   Yes, this is highly encouraged actually. The more concise and organized an entry is, the better. Jury members want to be able to evaluate an entry seamlessly, and submitting everything in one file accomplishes that.
   View entry specifications HERE
   
   
5. Can I mail in my entries?
   
   Yes. As soon as you receive the email sent after checkout, follow the provided link to the printable record of your entry.
   Please visit the Rules & Regulations section for more detailed instructions.  Note: All entries submitted using Offline Entry Forms are subject to an additional fee of 20% of entry cost.
   
   
6. Can I create a video that documents the campaign for my entry?
   
   Yes, this is also highly encouraged. A video that clearly entries that clearly demonstrate the Challenge, Creativity, Execution, and Effectiveness of a campaign ultimately does the best job illustrating your campaign and creates a more positive experience for our jury members. Click here to see some examples of video entries. Our GrandJury members pour through hundreds of entries, let's make it fun for them!
   
   
7. If I submit a video entry with all of the necessary information, do I need to reenter all of that information in the brief?
   
   No. Save all that time and simply type "See Video Entry" in the entry tables that pertain to the brief, the strategy and results section. It's as easy as that.
   
   
8. How do the jury members score the entries?
   
   Judges are asked to evaluate specific criteria in scoring a marketing cases' overall effectiveness, and provide four separate scores analyzing specific attributes of the work. The following table is a breakdown of the scoring weight of each section.
   
   SCORING
   
   Challenge/Strategy/Objectives | 20%
   Creativity | 25%
   Execution | 25%
   Results/Effectiveness | 30%
   Final Score | 100%
   
   Click HERE to view this year's GrandJury members.
   
   
9. When are the AME winners announced?
   
   Winners will be announced in January 2011.
   
   
10. What do we receive if we win?
    
    A lot! Obviously you'll receive a nice shiny trophy for your shelf. And you'll earn the stamp of approval from advertising and marketing industry leaders from all over the globe. And if this is not enough, you'll also receive an invaluable amount of PR and exposure as a result of your win. All winners are promoted internationally through press releases, Winner Showcases, webinars, events, galleries and exhibits, University Media Centers, the AME website as well as though our international network of Media Partners. An incredible ROI!
    
    And you can also order a duplicate award(s) for the rest of your team HERE. Share the glory!
    
    

Enter the AME Awards®