World's Best Advertising & Marketing Effectiveness™


 
2017 AME Awards - Finalist

 

AUSTRALIA

 CategoryBrandTitleEntrant
 

promotion of health & human services

Epiduo

Split Face Campaign - Acne Treatment

McCann Health

 

CANADA

 CategoryBrandTitleEntrant
 

automotive

Harley-Davidson

1903: A Harley-Davidson Café

Zulu Alpha Kilo

 

civic / social education

ParticipACTION

Make Room For Play Phase 2

Zulu Alpha Kilo

 

corporate

Zulu Alpha Kilo

Say No To Spec

Zulu Alpha Kilo

 

entertainment / event promotion

Cineplex

Lily & the Snowman

Zulu Alpha Kilo

 

financial services

Interac Debit

Be In The Black

Zulu Alpha Kilo

 

CHINA

 CategoryBrandTitleEntrant
 

automotive

Audi Q3

The Sweet Spot

Bartle Bogle Hegarty China

 

beverages, alcoholic

Harbin Beer

Happiness Without Borders

Bartle Bogle Hegarty China

 

business-to-business

Unilever Food Solutions

Finding Chinese Chefs

PHD China

 

direct response

Levi’s®

The Levi’s® Campaign That Levi’s® Didn’t Create

OMD China

 

food, non-retail

Cornetto

Cornetto Love Notes

PHD China

 

healthcare products & services

Elevit

Feel Love’s First Heartbeat

PHD China

 

integrated

Cornetto

Cornetto Love Notes

PHD China

 

interactive

Levi’s®

The Levi’s® Campaign That Levi’s® Didn’t Create

OMD China

 

interactive

Cornetto

Cornetto Love Notes

PHD China

 

media planning

Levi’s®

The Levi’s® Campaign That Levi’s® Didn’t Create

OMD China

 

media planning

Unilever Food Solutions

Finding Chinese Chefs

PHD China

 

media planning

Elevit

Feel Love’s First Heartbeat

PHD China

 

print

Audi Q3

The Sweet Spot

Bartle Bogle Hegarty China

 

promotion of peace / human rights

Harbin Beer

Happiness Without Borders

Bartle Bogle Hegarty China

 

DENMARK

 CategoryBrandTitleEntrant
 

branded entertainment

Ford

The Family

Very Agency

 

EGYPT

 CategoryBrandTitleEntrant
 

electronics, consumer

Tecno

Camon C9

IMPACT BBDO CAIRO

 

low-budget

Tecno

Camon C9

IMPACT BBDO CAIRO

 

point-of-purchase

Chipsy

The Game Before the Game

IMPACT BBDO CAIRO

 

promotions

Chipsy

The Game Before the Game

IMPACT BBDO CAIRO

 

FRANCE

 CategoryBrandTitleEntrant
 

social video

My Little Box

Parisian rooftop acrobat

My Little Paris

 

GERMANY

 CategoryBrandTitleEntrant
 

branded entertainment

Hornbach

Man Cave

heimat werbeagentur GmbH

 

civic / social education

The Legacy Store Berlin

#PaintBack

heimat werbeagentur GmbH

 

civic / social education

Mein Kampf - against racism

Mein Kampf - against racism

Ogilvy & Mather Germany GmbH

 

design

DOT

DOT - The first Braille Smartwatch

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

design

Passage du Desir

The Stand Up Packaging

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

electronics, consumer

DOT

DOT - The first Braille Smartwatch

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

events

BMW Group

BMW Group - THE NEXT 100 YEARS

VOK DAMS Events GmbH

 

guerrilla / alternative media

Mein Kampf - against racism

The tear-off-posters for 'Mein Kampf - against racism'

Ogilvy & Mather Germany GmbH

 

integrated

Hornbach

You Are Alive. Do You Remember?

heimat werbeagentur GmbH

 

integrated

Mein Kampf - against racism

Mein Kampf - against racism

Ogilvy & Mather Germany GmbH

 

integrated

AUDI

Audi Sport - League of Performance

thjnk ag

 

interactive

Plan.Net

WhatsGerman

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

low-budget

Pink Ribbon Germany

Check it before it´s removed: Naked breasts against breast cancer.

DDB Berlin

 

low-budget

The Legacy Store Berlin

#PaintBack

heimat werbeagentur GmbH

 

media planning

Hornbach

#HELDENKRANZ / CROWN OF GLORY

heimat werbeagentur GmbH

 

mobile / cellular / hand-held device

Plan.Net

WhatsGerman

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

mobile / cellular / hand-held device

DOT

DOT - The first Braille Smartwatch

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

online

BMW Group

Eyes on Gigi

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

outdoor / transit / out-of-home

Mein Kampf - against racism

The tear-off-posters for 'Mein Kampf - against racism'

Ogilvy & Mather Germany GmbH

 

point-of-purchase

Mein Kampf - against racism

Mein Kampf - against racism

Ogilvy & Mather Germany GmbH

 

print

Stylight

The Fashion Mag HIjack

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

promotion of health & human services

Pink Ribbon Germany

Check it before it´s removed: Naked breasts against breast cancer.

DDB Berlin

 

promotions

Mein Kampf - against racism

Mein Kampf - against racism

Ogilvy & Mather Germany GmbH

 

public relations

Mein Kampf - against racism

Mein Kampf - against racism

Ogilvy & Mather Germany GmbH

 

retail stores

Hornbach

Man Cave

heimat werbeagentur GmbH

 

retail stores

Hornbach

You Are Alive. Do You Remember?

heimat werbeagentur GmbH

 

retail stores

METRO

The Daily Catch

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

social media

Hornbach

#Heldenkranz / Crown Of Glory

heimat werbeagentur GmbH

 

social media

German Rail (Deutsche Bahn)

This Time is yours

Ogilvy & Mather Germany GmbH

 

sport & leisure

Ötztal Tourismus

Save Me – the ski pass that saves lives

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

technology

Hornbach

You Are Alive. Do You Remember?

heimat werbeagentur GmbH

 

technology

Stylight

The Fashion Mag HIjack

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

technology

DOT

DOT - The first Braille Smartwatch

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

technology

Ötztal Tourismus

Save Me – the ski pass that saves lives

Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG

 

HONG KONG

 CategoryBrandTitleEntrant
 

events

Illuma

Illuma Inspired by Nature

Omnicom Media Group Hong Kong

 

INDIA

 CategoryBrandTitleEntrant
 

social media

Roadster Life Co.

Roadster Road Trip Experience Project

Brave New World Communications Pvt. Ltd.

 

JAPAN

 CategoryBrandTitleEntrant
 

promotion of health & human services

Organ Transplant

Second Life Toys

Dentsu Inc.

 

MALAYSIA

 CategoryBrandTitleEntrant
 

beverages, non-alcoholic

Brand’s InnerShine Prune Essence

Beauty comes when you 'invest' regularly.

TBWAKuala Lumpiur

 

integrated

U Mobile

Video killed the data war

TBWAKuala Lumpiur

 

PHILIPPINES

 CategoryBrandTitleEntrant
 

civic / social education

Love Yourself

#staynegatHIVe

Dentsu Jayme Syfu

 

civic / social education

Breeze

Breeze The Good Experiment

Dentsu Jayme Syfu

 

civic / social education

Campaign Against the Return of the Marcoses to Malacañang (CARMMA)

Millennials for Martial Law

TBWA Santiago Mangada Puno

 

environmental issues

ABS CBN Foundation

Dirty Watercolor

TBWA Santiago Mangada Puno

 

events

ABS CBN Foundation

Dirty Watercolor

TBWA Santiago Mangada Puno

 

household

Breeze

Breeze The Good Experiment

Dentsu Jayme Syfu

 

low-budget

Oishi

Snackable Cannibals

TBWA Santiago Mangada Puno

 

new product / service launch

Nissan Juke

Built to Stand Out

TBWA Santiago Mangada Puno

 

outdoor / transit / out-of-home

ABS CBN Foundation

Dirty Watercolor

TBWA Santiago Mangada Puno

 

outdoor / transit / out-of-home

Boysen

Countless Colors

TBWA Santiago Mangada Puno

 

social media

Love Yourself

#staynegatHIVe

Dentsu Jayme Syfu

 

social video

Campaign Against the Return of the Marcoses to Malacañang (CARMMA)

Millennials for Martial Law

TBWA Santiago Mangada Puno

 

POLAND

 CategoryBrandTitleEntrant
 

public relations

Szlachetna Paczka

Five Fake Films - a charity campaign against poverty

BIURO PODRÓŻY REKLAMY ROBERT SOSNOWSKI

 

SINGAPORE

 CategoryBrandTitleEntrant
 

financial services

Mastercard

#FulfilAPromise

Digital Arts Network

 

integrated

Mediacorp TV Singapore Pte Ltd

"The Hush” Integrated Campaign

Mediacorp TV Singapore Pte Ltd

 

media promotion

Mediacorp TV Singapore Pte Ltd

The Hush integrated campaign

Mediacorp TV Singapore Pte Ltd

 

personal items

Maybelline

Maybelline’s #BeYourOwnFilter: The Perfect Foundation For The Snapchat Generation

TBWA Group Singapore

 

social media

Maybelline

Maybelline’s #BeYourOwnFilter: The Perfect Foundation For The Snapchat Generation

TBWA Group Singapore

 

social video

Maybelline

Maybelline’s #BeYourOwnFilter: The Perfect Foundation For The Snapchat Generation

TBWA Group Singapore

 

SOUTH KOREA

 CategoryBrandTitleEntrant
 

branded entertainment

LG Centum System

Card stacking challenge

Krema Worldwide

 

SPAIN

 CategoryBrandTitleEntrant
 

public relations

The Macallan

The Macallan Rare Cask launch

Master for You

 

THAILAND

 CategoryBrandTitleEntrant
 

direct response

KBank Live

Kelly Monthly Rescue

Dentsu (Thailand) Ltd.

 

low-budget

KBank Live

Kelly Monthly Rescue

Dentsu (Thailand) Ltd.

 

mobile / cellular / hand-held device

KBank Live

Kelly Monthly Rescue

Dentsu (Thailand) Ltd.

 

UNITED ARAB EMIRATES

 CategoryBrandTitleEntrant
 

food, non-retail

Ferrero Rocher

Precious Like The People We Love

Grey

 

UNITED KINGDOM

 CategoryBrandTitleEntrant
 

branding

Hippeas

Hippeas: Give Peas a Chance

jones knowles ritchie

 

financial services

Aviva Investors

For today's investor

Gravity London

 

food, non-retail

Hippeas

Hippeas: Give Peas a Chance

jones knowles ritchie

 

website

Tidal

Don't Look Away

AKQA

 

USA

 CategoryBrandTitleEntrant
 

beverages, alcoholic

Budweiser

America is in Your Hands

Jones Knowles Ritchie

 

branded entertainment

Deadpool

The Gift of Deadpool

Viacom Velocity

 

branding

Budweiser

America is in Your Hands

Jones Knowles Ritchie

 

business-to-business

Facebook Elections

Win With Us 2016 Election Campaign

Facebook

 

civic / social education

Whirlpool Brand

Care Counts Program Cleans Up School Attendance

Ketchum

 

civic / social education

3% Conference

Invisible

SapientNitro

 

design

Budweiser

America is in Your Hands

Jones Knowles Ritchie

 

electronics, business machines

Epson Pro Photo

Epson: Print Your Legacy

M&C Saatchi LA

 

environmental issues

Natural Resources Defense Council

SAVE THE FOOD

SapientNitro

 

events

HBO, Game of Thrones

Art The Throne

HBO Multicultural Marketing

 

financial services

Western Union

Western Union & Marvel Custom Comics Integration

Gravity

 

financial services

MasterCard

Priceless Boston

McCann New York

 

government / politics

Facebook Elections

Win With Us 2016 Election Campaign

Facebook

 

household

Whirlpool Brand

Care Counts Program Cleans Up School Attendance

Ketchum

 

low-budget

HBO, Suited

Suited/UNTAGGED Partnership

HBO Multicultural Marketing

 

online

Mucinex

Let's Skip This

McCann Humancare

 

promotion of health & human services

Whirlpool Brand

Care Counts Program Cleans Up School Attendance

Ketchum

 

promotion of peace / human rights

MasterCard

MasterCard Restroom For All

McCann New York

 

promotions

Budweiser

America is in Your Hands

Jones Knowles Ritchie

 

social media

Google Store

I’m Feeling Lucky Experience presented by Google Store at SXSW

FleishmanHillard

 

social media

Target Australia

Three seconds that revolutionised retail

SapientNitro

 

social video

MasterCard

Android Pay Case

McCann New York

 

sponsorship

Lexus

RX & TIME “A Year in Space”

Team One

 

sport & leisure

Kampgrounds of America (KOA)

What’s Happening Now Behind the Yellow Sign?

LRXD

 

sports promotion

The Miami HEAT

Miami HEAT App

SapientNitro

 

website

Bates Motel

Batesmotel.com

A&E Television Networks

 

website

Eaton Corporation

Eaton’s Desk Toy Decision

Jack Morton Worldwide

 

website

Carnival Cruise Line

"Fun Voyage!"

SapientNitro

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