Piece #1

  • you don't belong here - Carpenter
  • Piece #2

  • you don't belong here - Tailor
  • Piece #3

  • you don't belong here - Laundry Shop
  • Piece #4

  • you don't belong here - Fishing Boat
  • Piece #5

  • you don't belong here - Hair Salon
  • Piece #6

  • you don't belong here - Pizzeria


Piece #1 - you don't belong here - Carpenter


Company:
TNA/DDB Egypt
Award:
AME Bronze Medallion
Brand:
The National Bank of Egypt
Title:
SME - You Don't Belong Here
Country:
EGYPT
Competition:
products & services
Category:
financial services

Talent Credits

  1. Basel El Deeb - Manager Director/ Head of Creative
  2. Akram Negam - Associate Creative Director
  3. Hashem El Sokkary - Associate Creative Director
  4. Mahmoud Badr - Account Manager
  5. Ahmed Mekky - Director
  6. Mahmoud Khatab - Head of Production
  7. Ihab Gohar - Editor
  8. Ali Fathalla - Music Composer
  9. Sam Isaac - Music Engineer
  10. Wessam Farouk - 3D graphic designer
  11. Weal Farouk - 3D Graphic Designer
  12. Ahmed Bahaa - Demo shot Art Director

Campaign Summary

In Egypt unemployment is skyrocketing with over 13 million (mostly youth) unemployed, the National Bank of Egypt, being Egyptπs people bank, decided to re-launch its small and medium enterprises loan system to encourage easy term loans to support the economy. It was important to use humor to break the ice between the bank and Egyptians whose income is low enough to keep them away from ever entering a bank.



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