Piece #1

  • Case Film
  • Piece #2

  • Official youtube film
  • Piece #3

  • youtube Link


Piece #1 - Case Film


Company:
Grey Düsseldorf GmbH
Award:
AME Gold Medallion
Brand:
International Children's Fund
Title:
Lost Choir
Country:
GERMANY
Competition:
social benefit
Category:
philanthropic appeals

Talent Credits

  1. Dominik Janning, Copywriter GREY - Michael Kucharski, Art Director GREY
  2. Anne Palesch - TV Producer GREY
  3. Anna-Christin Saric - Account Director GREY
  4. Jonas Pieper, Senior Strategic Planner Grey - Jörn Engler Junior Strategic Planner GREY
  5. Mark Hendy/Neil Elliot - Executive Creative Directors GREY
  6. Alessandro Panella - Chief Strategy Officer GREY
  7. Lori Fulcer - President International Children’s Fund

Campaign Summary

We wanted to help the International Children’s Fund (ICF) to raise awareness for the alarmingly high number of dying children worldwide. To demonstrate this we teamed up with a German boys’ choir and created an unforgettable performance. Instead of bluntly showcasing pitiful underfed children as many other aid organisations do, the ICF’s “Lost Choir” brings one the most critical issues of our mad world straight to the point: Every three seconds the world loses a child. Their performance did not only touch the live church audience but reached more than 1.5 million viewers all over the world.



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