Founding Partner/ Managing Director WE ARE Pi WALES
A business leader with 9 years experience in London and Amsterdam: driving communication effectiveness for the world’s most innovative global brands.
Originally from Brighton, England, Alex graduated from The University of Westminster in communications, before working at BBC Sport and Channel 5 broadcasting.
Alex then joined McCann Erickson as a graduate account man, where he worked on Microsoft Xbox, Gears of War, and Halo; MasterCard World Cup, Champions League, and Brit Awards. After shifting into strategy Alex helped set-up McCann Europe’s Luxury and Digital departments, then moved to Wieden+Kennedy for the global Electronic Arts digital pitch win. As global Account Director at W+K Alex lead Pirelli, Carlsberg, Lego and notably the sales record-breaking and Effie effectiveness award winning repositioning of the EA SPORTS FIFA franchise.
Alex was a founding member of the IPA Ethnic Diversity Committee and is Head of Communications for the TEDx Amsterdam foundation. Alex left Wieden+Kennedy to co-found WE ARE Pi in 2010.
Alex van Gestel
CEO, Verbalisation, WALES
Alex Van Gestel is the CEO of Verbalisation, a brand strategy consultancy that marries science and creativity to help clients better understand and engage audiences. Prior to this Alex was client side at Bacardi where he was Global Communications Director. Before moving back to the UK, Alex was the US President and CEO of Cheil, the Managing Director of McKinney New York and the Executive Director of Worldwide Brands at Anomaly. Over the past twenty years, Alex has been at the helm of some of the world’s most innovative, creatively awarded and commercially effective marketing campaigns, working with a host of blue chip global clients including Diageo, Nike Inc, Samsung, BMW, Vodafone, General Motors, Volvo, Budweiser, Heinz, BT, Citigroup, Hilton, American Express, Nintendo, Toyota, Mars and News Corp.
CEO, Wunderman Amsterdam, NETHERLANDS
Antoinette is at the helm of Wunderman Amsterdam, an international agency based in Amsterdam which lives its mantra “Creatively Driven, Data Inspired". In her role as CEO she is responsible for the agency’s strategic progression and offering. She is passionate about data, tech and supporting brands in effectively communicating with people in today’s digital first society.
Antoinette has gained extensive experience from her role as Head of Strategy at digital trailblazer DDB & Tribal Worldwide, Amsterdam. At the agency, she was instrumental to the success of global innovation projects such as Heineken Ignite, the brand’s first interactive bottle, and the digital brand transformation of McDonald’s.
Nominated twice for the AdWards Dutch Online Media Woman of the Year and winner of the WARC Prize for Social Media Strategy 2013, she shares her wide ranging knowledge in the fields of brand, digital and creative strategy in the jury rooms of the Effies, Festival of Media Global, Cross Media Awards, ADCN, World Press Photo and many more. Also a seasoned and insightful speaker, she has taken the stage at many international festivals including Cannes Lions, DMEXCO, BrandX at WebSummit and The Mobile Convention.Self-proclaimed ‘digital nerd’ and ‘culture vulture’, Antoinette finds inspiration from the intersecting worlds of art and technology.
Creative Director, Kolle Rebbe GmbH, Germany
Over the last 20 years Björn has been creating award-winning ideas for Germany’s finest agencies such as Serviceplan, Jung von Matt, Kempertrautmann and BBDO Interone. He loves leapfrogging the boundaries between classic advertising skills and digital brand experience. As a creative director he made six BMWs drift the driftmob, a rotatable billboard turn into a Travel-Compass and Lufthansa’s frequent-flying mums and dads become digital bedtime-storytellers. Currently Björn works for Hamburg-based agency Kolle Rebbe, travels the world in a rusty camper-van and waits for someone to invent a reliable weather app.
Cécile von Fürstenberg
Senior Sales Manager,JCDecaux, GERMANY
Cécile von Fürstenberg has been Senior Sales Manager at WallDecaux Premium Outdoor Sales, a subsidiary of JCDecaux, world market leader for outdoor advertising. Her responsi-bilities are the conception and presentation of innovative and profitable media offers for cli-ents and agencies. Cécile is the only sales manager of WallDecaux who acquires, negotiates with and consults customers and agencies in Munich and Augsburg. Before Cécile’s current engagement she held a position at Axel Springer as a Senior Sales Manager, responsible for the definition and achieving of sales goals based on customer acqui-sition and consulting.
Prior to that, Cécile was Senior Manager Brand, PR & Digital Marketing at FriendScout24, Germanys leading online dating service. She was responsible for the establishment and devel-opment of marketing strategies.
Cécile’s first professional experience includes various positions at the German publishing house Hubert Burda Media, most notably she managed brand strategy, operations and perfor-mance marketing of the entire print- and online portfolio.
Cécile graduated from Heriot-Watt University of Edinburgh in marketing and communication in 2007. Furthermore she achieved a diploma in journalism of Freie Journalistenschule of
Board Director Comms, Brands and Digital, NBCUniversal International, Germany
Dirk Kartes has been Vice President of Brand, PR & Digital Marketing at FriendScout24 and Member of the Scout24 International Marketing Group Board. He understands himself as a creative strategist.
As a member of the executive board, he manages brand strategy, operations and performance marketing. Kartes is also responsible for CRM, adsales and PR and is the company’s press spokesman. Mission accomplished: The Scout24 Group was sold for 1.5 Mrd euro.
Kartes’ previous professional experience includes serving on the executive board at advertising agency Heye & Partner and being a founding member of the digital agency Red Urban Munich, both members of the DDB Group, one of the world-wide leading agency networks.
Before that, Kartes was head of marketing at ProsiebenSat1 AG, responsible for developing multimedia brand marketing. Prior to that, Kartes worked at McDonald’s Germany, responsible for promotions, brand marketing and shared brand experience of the strategic partners Coca-Cola, Disney and Nestlé.
Dirk Kartes lectures on traditional and digital brand architecture at the Bavarian Academy for Advertising (BAW) and became demanded speaker for strategic digital marketing topics (for example at dmexco 2013 and at dmexco 2014).
Dr. Rosa Kriesche holds the position of Strategy Director at Serviceplan, Germany´s biggest independent advertising agency network. She has been in the advertising industry for over 10 years. During this time, she has been consulting well respected brands and agencies around the world. She started off as one of Austria’s first digital planners at Omnicom and soon moved on to the heart of digital innovation, the westcoast headquarter of OMD USA in Los Angeles. In 2010 Rosa joined FCB advertising agency as head of strategic planning and member of the board. As part of her engagement to enrich advertising services she founded the FCB Institute of decision making in Europe. Its mission is to understand what scientists have discovered about how and why people make choices, so that advertisers and clients could use these insights into human behavior to help solve marketing problems. In 2013 Rosa won the Lürzer´s archive sponsorship for the Berlin school of creative leadership Executive MBA program. She holds her PHD in marketing from the university of business administration and economics in Vienna and is author of two marketing books. "iAD - Interactive TV Advertising" and "Advertising Effectiveness".
Global Strategy Director, Publicis Conseil, FRANCE
Born in Rome, Filippo has spent the majority of his career helping brands tell their story across diverse cultures and channels. He believes strong brands are those that impact popular culture and that they’ll be increasingly built with strategies from the collaboration of multiple disciplines. He began working in London as an economist, then discovered strategic planning. Soon after, he embarked on an international journey. In Amsterdam he worked at Wieden & Kennedy, mainly on Nike across Europe. At the time of the internet boom, he decided to move to Portland, Oregon in the US to get a close look at Silicon Valley in exploding mode. There, he worked on brands including AltaVista, Amazon and the Silicon Valley investment bank Robertson Stephens, as well as Diet Coke and Nike.
He came to Paris to help start an agency—Le Singe, Euro-BETC—his most proud failure. Saatchi & Saatchi on Toyota, TBWA\G1 on the Nissan business in 27 European markets and global responsibilities for McDonald’s and Michelin at TBWA followed as well as a short stint at Ogilvy. Today he is Global Strategy Director at Publicis Conseil on Renault and Sanofi. Filippo has a healthy appetite for running and photography and an unhealthy one for chocolate.
Chief Strategy Officer & Head of Digital, UncleGrey, DENMARK
He established the first communications planning department in the Nordics at Mediaedge:cia. In the following four years he grow the department to 10 people, effectively becoming the largest communications planning entity in the Nordics.
In 2009 he was asked to join UncleGrey (the most internationally awarded Danish agency) as managing director. In this role he helped the agency win several Cannes Lions, Eurobest gold and other prestigious awards. In 2010 UncleGrey was selected Creative Agency of the Year in Denmark.
In 2011 the agency was merged with Grey Copenhagen and he took on the role as chief strategic officer as well as head of digital. In that role he has been part of teams that have won international recognition by winning both gold and silver Cannes Lions as well as D&AD Yellow Pencil and European Effie gold and silver. Furthermore the agency was named Digital Agency of the Year in Denmark in 2012.
In 2012 he was asked to join the Grey EMEA team as digital strategic director working across the region to establish a more digitally oriented network and helping to emphasize a creative and innovative use of technology as part of every aspect of our business. In 2013 he completed his MBA thesis at the Berlin School of Creative Leadership with a focus on establishing more innovative and dynamic ways to work with creativity.
In the last year the agency have won both an IPA gold and an IPA special price for best multi-market campaign making our work the single piece of work that was most highly evaluated by the IPA. Furthermore they have 2 silver Cannes Lions and three Bronze, all in digital and mobile categories.
Pim van Helten
CEO, DPDK, NETHERLANDS
Pim van Helten is CEO of award-winning creative digital agency DPDK. DPDK prides itself on a strong focus on digital interactions and is responsible for the creation, strategy, technology and production of interactive experiences and creative digital platforms.
Pim specialises in digital strategy and creative concepts. His expertise lies within the fields of digital marketing, UX design and uncovering trends in technology and innovation, as well as in growing a start-up into a leading independent agency. With Pim at the head of the agency, DPDK now works for international clients such as Peugeot, Ikea, Citroen and Grolsch.
Through its work, DPDK challenges brands and pushes the boundaries of current mobile browser capabilities, and creates innovative VR experiences, for example combining Leap motion with the Oculus Rift.
On the back of such success, the agency has won multiple awards for its innovative work on Peugeot (Catch the Dragon), Citroen DS and Sense.info, such as multiple Lovie Awards, Spin Awards, AWWWARDS, W3, CSS Design awards and FWA.
Strategy Godmother, Mother London, WALES
Rebecca started her career as a trainee at Lowe Howard-Spink, working on Vauxhall and Tesco. In that time she was proud to be a member of the team that created the IPA Grand Prix winning ‘Every Little Helps’ campaign.
After several happy years of planning boot camp with Gary Duckworth at DFGW, she joined AMV - BBDO at board level. There, Rebecca planned on Sainsbury’s (winning an IPA Effectiveness Award for her paper ‘Jamie Oliver: A Recipe for Success’) and the BBC. At Red Bee, she continued her relationship with the BBC helping to develop channel identities for the BBC youth portfolio: THREE, CBBC & CBeebies. She spent 5 years working at Euro RSCG as Head of Planning, notably helping win the £60m global Dulux account (Let’s Colour), and joined adam&eveDDB in 2012 to work on John Lewis.
She joins us from Ogilvy & Mather London where she held the role of Chief Strategy Officer running a department of 25 strategic planners.
Executive Creative Director, Conversion, ITALY
Sergio is currently the executive creative director at Conversion in Milan, an art director, a copywriter, a scriptwriter, a TV and radio show writer, an advertising teacher and a member of the Art Directors Club Italy, as well.
He started his career doing proper advertising, then he fell in love with new and alternative media—and found out that fun is mixing it all together. He worked for small, medium and big agencies on small, medium and big accounts. He has been a juror for several local and international awards like Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.
Managing Director – Global Accounts, OMD, UK
My current role is managing director - global accounts for OMD based in London / Paris leading the Renault Groupe account. Prior to this role I was the regional CEO for OMD in Asia for 4 years based in Singapore and responsible for key markets such as China, India and Australia. In that time, OMD APAC increased billings by +60% to over US$ 5bn and won 1000+ industry awards including agency network wins at the Cannes Lions (2013) and Festival of Media Asia (2013).
Now in my 29th year in the industry, I have worked on a variety of blue chip International clients – Johnson & Johnson, Unilever, Coca Cola, Renault / Nissan and Visa to name but a few. A true hybrid media professional combining the best of creative channel planning and data driven analysis.
Prior to OMD, I occupied the position of chief strategy officer, Asia Pacific at IPG Mediabrands for 5 years. Whilst at IPG, I was appointed by Coca Cola as lead strategist on the global ‘targeting teens’ project in 2009 (representing IPG, Wieden & Kennedy and Euro RSCG).
Before my time in Asia I was the managing partner of PHD North which I successfully launched as their second office in UK. Prior to PHD, I was the pan-European director of communication channel planning for Initiative based in London and Paris and before that I was the managing director for CIA (now MEC). I started my career with J Walter Thompson in the UK.
I have been recognized by industry publications such as Media Week for their first ever ’30 Under 30’ people to watch in the industry in 1995 and Drum Magazine’s ‘Rising Star’ nomination for 3 consecutive years.
I am also a regular judge at prestigious award events such as the AME’s, Cannes Media Lions, Festival of Media, Cristal Global and Spikes. Based in London and Paris I am happily married with three girls and a dog called Baxter. In my spare time I love running (albeit quite slowly these days) and cycling (when I’m not falling off).
Head of Strategy,Serviceplan China Bejiing, China
With 18 years in communication, Vera had earnt intensive experience and expertise widely spread from advertising to market research, innovation ideation, and brand consultancy in varies of communication institutions like McCann Erickson, JWT, Saatchi & Saatchi, Tencent, Trend Buero, MetaDesign, and Landor before she joint Serviceplan.
Vera was born in Sichuan, raised in Beijing, and lived in Thailand and the US for couple of years. Her Chinese background and international exposure has enabled her to break the barriers of different culture, providing locally relevant and insightful communication solutions to clients across regions. Those renowned international and Chinese brands Vera had served including Nestle, Coca Cola, L‘Oréal, Johnson & Johnson, IKEA, Volkswagen, BMW, China Telecom, Capital Steel Group, Beijing Tourism Group, Tongrentang TCM, Hainan Air Hotel Group, COFCO, Wanda Group, etc.
Strategy Director, Starcom, Australia
Sérgio Brodsky is an internationally experienced brand, media and innovation professional, currently strategy director at Starcom, Melbourne. Sérgio is a proven thought-leader, frequently speaking, lecturing and a regular columnist for Marketing Magazine (AUS) and Merca 2.0 (MEX).
He is passionate about cities and culture and the role of brands and technology in society. Sérgio is multilingual and holds a BA in IP law, an MBA in global brand strategy and innovation and was recently awarded membership by The Marketing Academy, having joined the highly esteemed Australia Leaders Program.
Creative Director, TBWA, Australia
Starting his career 14 years ago in New Zealand, Matt crossed the ditch and has spent the last 9 years working at some of the best agencies in Melbourne.
During his time in the industry, he’s helped reduce gambling addiction in Victoria, guilted kids into visiting their parents more often, made the Melbourne Symphony Orchestra play non-stop for 24 hours, hijacked the live broadcast of the most watched sporting event in history, and helped invent a word about bad phone etiquette that’s now in the dictionary.
He has won awards at every major festival around the world, most notably a Cannes Grand Prix for Effectiveness, 7 Cannes Lions, a Yellow Pencil at D&AD, and the Direct Grand Prix at Spikes Asia. He also had two campaigns in the 2014 WARC 100 Top Campaigns in the world. One day he hopes to win an award that his parents will be impressed by.
Owner/Founder,ComZone Group, Cambodia
Lundy has started the agency life since 1999. Before started ComZone, Lundy worked for some of the world’s biggest advertising agencies including Bates Asia, part of the Bates network worldwide, currently CHI&PARTNERS, JWT. Within his periods of the creative life, he has been leading creative and making some of Cambodia’s most memorable TV ads for Mobitel (Cellcard), BAT, Heineken and Caltex. Lundy has helped the company to become the most successful ad agency in the country working on an enviable client list including Nokia, WING, Western Union, Coke, Angkor Beer, Nestle, Infinity Insurance, Ezecom and Equal, ANZ and Unilever. Over the past few years on through-the-line projects, Lundy has worked on highly successful brand campaigns, events and PR projects with budgets in excess of $300,000. Since 2010, Lundy has started his own 100% local independent creative agency names ComZone (Cambodia) acting as a CEO and ECD of the agency. ComZone (Cambodia) has been a creative force dedicated to raising and growing the status of brands in Cambodia. We represent the new Cambodia and its people – feisty, inspired, diverse, innovative, committed, and progressively becoming international. With the power of local and the mix of local and international creativities, ComZone, has done a successful brands’ campaign for its clients: Cambodia Brewery Limited (CBL)-Brand Anchor Beer, The 2nd biggest Teclo-Smart Mobile & Hello Axiata, Ford, Abbott, Danone Dumex, Angkor beer, Cambodia Beer, Johnnies Walker, Pepsi, Unilab, Philips Home applicant, FV Hospital, Prudential, DKSH, Camel Cement, Insee cement, PNN TV and Honda.
Creative Partner,Satsuma, Australia
Kirsten´s 20-year career has spanned both the client and agency worlds in creative and management roles. She has worked with a variety of clients such as IKEA, Disney, LG, Intercontinental Hotels, Mazda, and the Australian Rugby Union (ARU).
Kirsten has a passion for creating engaging visual communications across all touchpoints and enjoys the challenge of translating a design-driven idea into a fully integrated campaign. Having developed her design skills as the world became digital, Kirsten actively champions women in the business of design.
In 2011 Kirsten established Satsuma, an independent integrated creative agency. Clients include eBay, PayPal and the Sydney Harbour Foreshore Trust, and has rapidly established a reputation amongst blue-chip brands as a go-to source for progressive creative design.
Head of Strategy and Delivery, Online Circle Digital, Australia
With more than 15 years marketing experience, Ribeiro has worked for many of the world's most prestigious advertising agencies, including McCann-Erickson, Ammiratis Puris Lintas, Lowe, MRM and Ogilvy Brazil. His clientele have included prominent organisations such as Mercedes-Benz, General Motors, Unilever, Nestle, Target, Microsoft, Purina, Epworth Health, BIC, Mondelez and Parmalat.
Ribeiro's passion and vision for strategic marketing led him to form Online Circle Digital where he continues to add his creative flair and vision to the Online Circle's current clients.
Creative Director, Serviceplan Korea, South Korea
Joo-Hee Yun is an international award winning creative director currently based in Seoul. She started her advertising carrier in New York City, carried on in different cities such as Los Angeles and Sydney working for clients like BMW, Hyundai Motors, KIA Motors, Cadillac, and SONY just to name a few.
Received her BFA in Advertising/Graphic design from School of Visual Arts in NYC, MFA in Design + Technology from Parsons in NYC. Her works been featured in Graphis, Fusion and so on.
Jerry has turned a childhood diet of Saturday morning cartoons, bad 80s music videos and PC adventure games into a multi¬-awarded 21¬year advertising career. Currently the Executive Creative Director for Dentsu Jayme Syfu’s digital arm Di9it, Jerry has won several international and local creative awards in Cannes, Clio, Spikes, LIAA, New York Festivals, The Work, AWARD, Araw and Kidlat for various multinational and homegrown brands ranging from technology to laundry and is a consistent new business winner. Before joining Dentsu JaymeSyfu, Jerry created and launched various award¬-winning campaigns for DDB DM9 JaymeSyfu, Ogilvy Manila, Ace/Saatchi & Saatchi, Lowe Manila and AB Communications. He is married to Meng and is the father of two geeky teenage boys.
Diday is Dentsu JaymeSyfu’s Chief Strategic Planner, leading the development of strategies and generating relevant insights for all major brands and newbiz pitches, both for above-the-line and digital. She has a wide range of brand experience from FMCGs like P&G and Unilever, telco, petroleum, automotive and banking to alcohol, milk, food and even construction.
Diday started at Ace Saatchi & Saatchi as an Account Manager in 1993 at and moved to Strategic Planning in 2000. She had a brief stint with BBDO Guerrero Ortega as a Strategic Planning Consultant before joining DM9 JaymeSyfu in 2005 as its lone planner for 10 years, eventually growing the department to thrice its size.
She has a Bachelor of Science in Economics degree from the University of the Philippines. She is a wife, and proud stage mother to her 3 talented children.
Principal, Morgan Advertising Consultants, Australia
Made in Scotland a long time ago, David has spent his entire adult career seeking professional roles that allow him to live in far more preferable climates, which have included: Istanbul, Newcastle, Sydney, Melbourne, Los Angeles, Princeton, Singapore, and Sydney again.
David is a seasoned marketing guy with senior leadership roles in-country, regionally, and globally mainly for large multi-national companies leading in the categories they operate. His roles have included marketing leadership across Asia Pacific for Procter & Gamble and Citibank; global marketing leadership for Samsung and Standard Chartered Bank; and in Australia he was the Happy Banking CMO for Bankwest helping to take the business from 15th to 5th largest bank in Australia, and #1 in customer satisfaction for the large institutions.
David also owned a small international marketing company consulting to clients including; Johnson & Johnson, Pfizer, Levi's, Campbell's, Arnotts, and Mars, over a 10 year period. Most recently David was executive director, marketing & corporate communications, for Nestlé Oceania, the largest grocery supplier in these markets, and the world's leading nutrition health and wellness company. David left Nestle in December 2013 to further develop his consulting business MORGAN (www.macmorgan.co) focused on helping clients transform to next practice marketing excellence. David is a recognized thought leader for the marketing community and is regularly asked to speak at industry and client events. Consulting to organizations including Seven West Media, Tabcorp, Macquarie University, Suncorp, Lego, Tourism Australia as well as many others, in a very short time, David has built MORGAN into a leading consulting business in Sydney and Singapore, focused on transforming organizations into next generation consumer centric marketing.
In his spare time, David is wholly at the demand of his two daughters, an 8-year old American one and a 5-year old Australian one, and he regularly pops over to Hollywood to audition for the role of James Bond—but hasn't been successful yet.
Executive Creative Director, Serviceplan, Korea
Bill Yom graduated from a private school of arts and communication in Hamburg, and started his career in 1999 in the middle of the hype of digital communication at Elephant Seven.
The time came, and he moved into “classical” advertising agencies such as Springer & Jacoby, Jung von Matt, KNSK and Interone/BBDO, where he has worked and still working for brands like BMW, Mercedes-Benz, Nike and Coca Cola and many more.
Bill Yom’s Work has been recognized at the Cannes Lions, The One Show, Clio Awards, London International Awards, ADC Germany and ADC Europe.
Bill Yom is currently working as an executive creative director for Serviceplan Korea based in Seoul, where he is missing the good old German breakfast a lot.
General Manager, Critical Mass Asia-Pacific, Singapore
Andrea Lennon is General Manager for Critical Mass’ Asia Pacific Region. She is responsible for agency operations, leadership on existing client relationships and new business development throughout the region. Andrea is based in Critical Mass’ Singapore offices.
Andrea joined Critical Mass from WPP, where she served as Executive Vice President, Consumer Brand Lead overseeing omni-channel brand communications initiatives for Bank of America. Prior to WPP, Andrea’s background includes engagements at R/GA, T3, TBWA, and JWT working across verticals to enhance and extend the value of some of the world’s most recognized brands.
Senior Integrated Creative Art Director, NBS, Brazil
Augusto Correia is a senior integrated creative art director, currently working at NBS in Rio de Janeiro, the major agency from Dentsu Aegis Network in Brazil. He believes advertising has only 2 ways to be relevant: being useful or being entertaining. With that in mind he was lucky enough to earn over 300 international and national awards through the years, including Cannes Lions, D&AD, One Show, Clio Awards, Effie, New York Festivals, Webby Awards, FWA, Epica, El Ojo, Young Guns among others. He also holds a chair as a Miami Ad School professor, teaching creativity and case video storytelling.
Strategic Planning VP, Leo Burnett Tailor Made Sao Paulo, Brazil
Tiago is planning director for Leo Burnett Tailor Made where he's responsible for all communication strategies for three major accounts: Fiat, Rossi (a real state company), and Iveco. During his career he also worked at Ogilvy Brazil, Fischer America, and Famiglia, working with a long list of brands such as Nova Schin, Caixa Economica Federal, Reckitt Benckiser, Citifinacial, Dove, Toyota, Honda, Electrolux, LG, Monsanto, Panasonic, Polenghi, Ponto Frio and Vivo.
Cases like ""Experimenta"" for Nova Schin, ""Verão Sem Vergonha"" for Dove, and ""Novo Uno"" for Fiat are some examples of his work. Tiago has been awarded by important strategic festivals all over the world and been part of important advertising and planning festivals' juries.
Founder and Creative Director,Terremoto, Brazil
Ricardo is the creative director of Terremoto (a totally independent ad agency) and founding member of the Creative Club of Parana State (CCPR), with specialization in copywriting at Portfolio Center, in Atlanta (USA). A Finalist at One Show and New York Festivals, Ricardo has been awarded dozens of times in Brazil. Some of his latest career highlights as copywriter and creative director include winning Outdoor of The Year, in 2009, 2010, 2013 and 2015, at the Voto Popular National Award (the only world competition where just consumers vote). And, The Best South Newspaper Print at ANJ - National Newspaper Association, in two consecutive editions. In 2013, had a work featured on the cover of Luerzer’s Archive magazine. In 2009, 2010, 2011 and 2013 he has also won the Newspaper Grand Prix at the RPC Creative Award (Globo Network). In 2015, he received the ACT Responsible Cannes Tribute - Public’s Choice Grand Prix, in the Planet category. In 2011, Ricardo was invited to join the New York Festivals Grand Jury. And in 2012 + 2013 + 2014 + 2015+2016, to join the AME Awards Grand Jury.
Co-Founder & CCO, Inbrax Chile, Chile
Pancho González studied advertising in the “Universidad de Santiago” with additional Business Administration studies, studying an EMBA at Berlin School. Has worked in the best Chilean advertising agencies (Ogilvy&Mather, IDB/FCB, Lintas, adn/Y&R, Wunderman, BBDO, RNL) and currently is Co-Founder & CCO at Inbrax Chile.
He has been judge at major advertising festivals, including Cannes, Art Director's Club, LIAA, Webbys, Ad Stars, Grand Jury Cresta, FIAP, Effie, New York Festivals, Golden Awards, Mercury Awards, Eagle, El Ojo de Iberoamerica, Bestadsontv and Achap (Chile), among many others. He was the first Chilean to chair the jury of AME Awards and teaching at Miami Ad School. Speaker in Costa Rica, Brazil, Argentina, Russia, United States, Korea and all Chilean universities that dictate advertising career. Associate Member of IADAS (USA) and Mentor at Red de Mentores (Chile).
With more than 100 national and international recognitions (Cannes, ADC's, The New York Festivals, FIAP, Ojo de Iberoamerica, Young Creatives One Show, Effie, Grand Effie, Young Guns, Epica, Cristal Festival, Creativity Awards, Cresta Awards, Fepi, Eagle Awards, AdStar, IAB) and been director of the Chilean Creative Circle, is one of the most influent creatives in his market. Located in the top 10 worldwide creative raking by Bestadsontv (2009-2015), ranked number 2 overall Chilean creative directors at Lüerzer's Archive 2015 and Adlatina ranked his agency Chilean Top Ten at Crema Ranking 2014.
Throughout his career he has worked with brands like Blockbuster, Domino's Pizza, Cencosud, 3M, Jumbo Hypermarkets, Duracell, Sony Ericsson, BancoEstado, Amnesty International, Movistar, Lever, KFC, British Airways, Bata and Parmalat, among others.
Planning Director, Leo Burnett - Tailor Made, Brazil
Gustavo is a planning director for Samsung and Fiat Group Brazil both offline and online accounts at Leo Burnett Tailor Made Brazil. Before this he was a planner at agencies such as DCS (an arm for JWT) and DM9 (an arm for DM9DDB). In his established career he has won numerous awards such as an Effie Brazil and Jay Chiat.
Regional Head of Strategic Planning, FP7/MENA, UAE
In an exciting time for the agency and for the creative industry, Tahaab is part of and supports the regional management at FP7/McCann to continuously evolve its intelligence, strategic and creative product across MENA and focus on providing communication consultancy as well as insight-driven, innovative and positively provocative ideas and solutions.
Tahaab leads marketing, content and connections strategy for FP7 across 14 markets in the MENA region, with a focus on creatively driven marketing solutions that win hearts, minds, respect and profits.
His work has made regional brands like Emirates NBD, Daman and SmartLife globally renowned and global brands like Coca-Cola, MasterCard, HSBC, Nestle and L'Oreal regionally relatable.
He is the most awarded strategist in MENA; ranked 1 among Top Strategic Planning Directors worldwide in The Directory Big Won Rankings. He has also helped lead FP7 to rank 1 in the 2016 Effie Index as The Most Effective Agency worldwide, along with winning Agency and Network of the year 3 years in a row (20142-106) and is the most awarded strategist at the Effies with over 50 Effie wins.
He is also the Regional Director for McCann’s Truth Central – the agency’s proprietary intelligence platform. And as the regional head, he leads the Regional Strategic Leadership Council.
Managing Director,FP7 McCann-UAE Group, UAE
Sasan is the Group Managing Director of FP7 McCann-UAE; overseeing FP7 DXB & Momentum operations.
FP7 UAE is the HQ of the MENA region, boasting a multitude of Global and Local super brands as its clientele. He oversees 130 communication professionals and growing; working across a multitude of disciplines and channels.
Under his leadership, FP7 DXB has invested a lot of energy and passion behind creating "Work that matters” beyond anything else. Believing in Creativity with purpose. And so with this vision in mind; The agency has gone from strength to strength and success year on year since 2011. In April 2016, Effies Global Index has ranked FP7 DXB as the number 1 most effective creative agency in the world, and the number 1 ranked agency for effective creativity across Global McCann Worldgroup of agencies. FP7 McCann DXB has won the Effies Agency of the Year title for 3 consecutive years in a row from 2013-2015. FP7 McCann DXB has had a 100% client retention record for the past 3 years and has grown revenue/billing of the agency in double digits year on year.
Sasan prides himself as an ad guy that truly places human culture and its ideals & ideas before anything else. He believes that an agency’s “Gross happiness index” stemming from this clear human culture, is the single most important driver of success in our industry. Everything else stems from this foundation. And with this in mind, nurturing talent and creating positive change has been one of his main contributions.
Sasan is a world citizen, growing up between London, New York & Toronto. Prior to joining FP7 McCann; Sasan spent many years with Saatchi & Saatchi & FCB in New York & Toronto, and with BBDO in Dubai.
Sasan holds an MBA; he’s an avid listener and reader of everything; and a big fan of world cultures; fashion and Basketball. He also tries his best to be a good dad to Sammy & Alexander.
Partner, Driving Growth Dubai, UAE
Robert trained as an advertising photographer before joining Saatchi & Saatchi in 1984 as an Art Director. He has worked internationally in senior creative management roles for agencies including JWT, Springer & Jacoby and Scholz & Friends. He helped develop and manage blue-chip global brands including BMW, Jeep, Volkswagen and Samsung. In 1999, Robert joined Foote Cone Belding where he worked primarily in Asia, leaving the network in 2007 with responsibility for over sixty countries and the title of Worldwide Creative Director. Robert was hired to setup and run a Dubai-owned boutique agency with offices throughout the Middle East. In 2016, Robert established his own agency in Dubai, Driving Growth, with a core focus on integrated Digital, Live Events and PR.
Executive Creative Director & Head of Creatives, Serviceplan Middle East, UAE
Moe Jawhar is the executive creative director and head of creatives at Serviceplan Middle East, the Dubai-based MENA, the hub of the largest and most diversified owner-managed agency group in Europe known as the Serviceplan Gruppe. As creative head, Moe steers the innovation, content, and creative excellence for Serviceplan in the region. As executive creative director, Moe provides strategic and creative insights to other Serviceplan agencies located elsewhere in the world, especially for global clients under the group's international arm, Serviceplan International. Originally from Beirut, Moe's creative inclinations were shaped by his 13 years of agency experience in Dubai. Moe, who describes himself as forever passionate and full of hope—but never full of himself—has an accounting degree in his back pocket on top of primary degrees in graphic design and web mastering. He has since evolved from a Webmaster to an Art Director and Designer, into a team leader who inspires and brings out the creative genius in each of his team members. He is motivated by the simplicity of thought in creative ideation and conceptualization but is driven by a great deal of passion and devotion when it comes to the actual craft poured into an idea.
His regional insights and competence spans 13 markets in the Middle East and North African region, while his international exposure continues to be honed by being part of - and by working closely with - an elite team of multi-awarded Executive Creative Directors from Serviceplan offices in Munich, Hamburg, Berlin, Milan, Vienna, Zurich, and Brussels, as well as Serviceplan International offices in Moscow, Delhi, Beijing, and Seoul. His work and creative influence are evident in regional work he has done and spearheaded for brands like BMW, MINI, Rolls Royce, Lufthansa, and Huwaei, among others.
Director of Strategy, Serviceplan Middle East, UAE
An accidental yet passionate strategist with roots in automotive marketing management, Frances was a communications pioneer with 3 of the world’s biggest car brands before stumbling upon her passion for strategy and insight. She now champions content marketing & consumer-focused campaign planning for all four agencies under Serviceplan Group’s Haus der Kommunikation in Dubai, & provides exceptional thought leadership to brands like Rolls Royce, BMW, MINI, Danone Nutricia, and Huawei, among others.
She has since endeared a European airline brand to the Middle Eastern consumer, positioned a premium flagship sedan for born leaders in the Arab world, profiled a European tire brand’s unemotional products to match consumer lifestyles in the MENA region, positioned a global luxury real estate brand as a connoisseur of extraordinary legacies in the GCC, and defined the content pillars for a transport agency’s personal social engagement with the commuting and motoring public, to name a few.
Frances is at her element buried in books and novelty magazines. She’s a board game geek, brews an amazing cup of specialty coffee, and shoots analog when there’s not much hustle & bustle at the agency.
Vice President, Head of Business Marketing,Emirates NBD, UAE
Dominic’s advertising career has seen him in various leadership roles at some of India’s leading advertising agencies like Lowe Lintas & Partners, HTA Ltd. (JWT), Contract Advertising (India) Ltd. and R K Swamy/BBDO Pvt. Ltd . During each of these stints, he has handled an extensive portfolio of brands including HSBC, Singapore Airlines, Braun, Bajaj Auto Limited, HPCL, Lloyds Group, ACC Limited and Geoffrey Manners to name a few. In 2002, he moved to Dubai and joined ‘The Classic Partnership’, where he managed the complete portfolio of Mashreqbank (now Mashreq) among other leading local brands. In 2005, he took on a new role as a Senior Manager at Emirates NBD, where he climbed his way up to his current position as Vice President, Head of Business Marketing. He is responsible for developing and implementing Emirates NBD’s marketing strategy at large. Dominic believes that communication should be disruptive to engage with the target audience and a 360 degree marketing framework is essential for a brand to influence consumers. Under his leadership, Emirates NBD was featured as the No. 1 brand in the world in the “Effie Worldwide Financial Services Ranking” (2nd year in a row) and No. 7 in the world in the “Effie Worldwide Brands Ranking”. Emirates NBD was also named “2016 Advertiser of the Year” by the Dubai Lynx Festival of Creativity. Born and brought up in Bombay (now Mumbai), Dominic holds an Arts degree in English Literature and Politics. In 2013, on nomination by Emirates NBD, he successfully completed the prestigious Harvard Business Leadership Programme. When he is not busy putting together marketing strategies, Dominic indulges himself with a bit of music and soccer. He is an avid fan of Manchester United and Real Madrid.
VP Creative Director,Momentum Worldwide, USA
Award winning creative lead with over 15 years in the advertising and marketing world. Building brands in a diverse roster that includes Heineken, GE Financial, Perrier, yellow tail, Axe, Philips Norelco, Jameson, all and Patrón (to name a few) has made the ride an exciting one. Inspiring his teams to create captivating, original ideas that motivate people to act - Volker has helped many of the world’s biggest brands get even bigger!
Associate Creative Director,180LA, USA
Tomás is an Associate Creative Director at 180LA. Before that, he worked at Conill Saatchi & Saatchi, BBDO Dubai and Young & Rubicam Santiago. Over the years he has worked with brands such as Pepsi, Miller Lite, Asics, Toyota, Unicef, Mars, Emirates Airlines, etc. His work has been awarded in the most important festivals around the world including Cannes Lions, LIA, CLIO, ADC, AD&D, ANDY, NYF. Tomás is originally from Santiago de Chile but he has developed his carrier away from his native country encouraged by his curiosity and personal goal of proving himself in different scenarios every so often. Currently he is living in Santa Monica, CA and tries to surf every morning.
Global Agency Partner Lead, LinkedIn New York, USA
Soniya joined the LinkedIn team in 2010 as one of the earliest employees of the Canadian operations. She then relocated to Hong Kong where she managed the relationship for strategic brands based out of North Asia (Korea, Japan, Taiwan and China). Soniya is now New York based as a Global Agency Partner Lead, focused on growing and empowering agencies to get the most out of the LinkedIn platform. Most recently, Soniya represented LinkedIn at Create and Cultivate, the digital platform for women entrepreneurs and One Young World in Dublin, Ireland, to discuss global issues around technology, sustainability and innovation. She continues to speak at a number of conferences worldwide including: SXSW, Asia Pacific Digital Summit, Social Media Strategies (NY), Middle East Internet Forum, Digital Hollywood and more. Soniya was also named to Marketing Magazine's Top 30 under 30 in 2013.
Director of Marketing, Invnt, USA
INVNT is recognized as one of the leading brand communication agencies in the world with numerous awards and accolades and has rapidly grown its global footprint, designing and producing successful brand campaigns in more than 60 countries on 6 continents.
Sally-Anne Andrew is the charismatic, energetic and indomitable, marketing engine behind the global brand communication agency and INVNT’s meteoric rise. Andrew, who has been with INVNT since its 2008 beginnings, helped to propel the company into the spotlight by establishing them as the hottest and most creative live event agency around. INVNT’s stellar work and excellent reputation attracted the attention of Time Inc, who purchased the company in 2015.
With over 20 years of experience in the event and brand engagement world, Sally-Anne is a force to be reckoned with. As INVNT’s Director of Marketing, she develops, oversees, guides and implements the marketing of all INVNT projects globally. In collaboration with INVNT’s global executive, production and creative teams she creates uniquely compelling marketing that highlights INVNT’s exceptional company personality and showcases their wildly creative, provocative and transformative work and ventures. Andrews’ marketing acumen has put INVNT on the pages of many publications, including the NY Times Bloomberg News, as well as much trade press and has ensured that the company and their work have been recognized with accolades and recognition for leadership, fast growing and creative design.
Founder, Cultural Instigation Director, Circus Maximus, USA
Before founding Circus Maximus in 2013, Ryan began his career as a writer. He worked at CP+B during the agency’s most prolific and fertile years, becoming a group creative director, leading the Volkswagen, Alliance for Climate Protection, and Microsoft Windows Phone accounts in addition to creating some of their most iconic work, including Whopper Freakout. Eventually Ryan became CCO of JWT, before launching a creative collaborative designed to create industry-leading content for brands. Along the way he’s been recognized as one of the most award-winning writer/creative directors in the industry. His work has been recognized by the One Show, The Cannes Festival, D&AD, the Andy’s and more.
Chief Creative Officer,WildBrow MediaWorks Inc, USA
Writer, Producer and Voice Actor, Pete Grossman, creates videos and other digital media promoting real estate and business venues in various industries. He kicked off his career apprenticing at a voice over studio, then went on to work in feature film production with Academy Award winning talent.
Taking the skills he learned from these masters, Pete created compelling work for Warner Bros. Music, MTV, and IAC, writing scripts and performing voice overs for their animation arm.
He’s the co-author of The Everything Golf Book, heads the UX Copywriting Group on LinkedIn and appeared on The Antiques Road Show breaking up a brawl between Raggedy Anns over who was more authentic.
Senior Creative Editor / Producer, Giaronomo Productions, USA
Paul is an international award winning Trailer Editor & Producer, working in both the UK and The United States. Educated at Latymer school in London before studying at Leeds university and starting his career at Resolution Television, Paul went on to carve a name for himself at one of London’s top creative agencies – Empire Design. Cutting trailers for films such as Prometheus, Kick-Ass and Funny People.
In 2012 he transferred to their New York office to head up their creative editing team. During his time there he was responsible for several high profile television and film campaigns ranging from The Walking Dead Comicon trailers for seasons 1,4 & 5, TV Campaigns for Breaking Bad and Mad Men and trailers for Filth and Louder Than Bombs and is also the editor behind the critically acclaimed Rust and Bone trailer.
He has been the recipient of several major industry awards including a Key art Award for the Counselor campaign and a prestigious Golden Trailer Award for Best Drama for Frost Nixon.
Paul is currently at Giaronomo Productions as a senior creative editor, where he is proud to continue his work as a compelling visual storyteller. He is passionate about film and is recognized as one of the leading lights in his field.
Chief Creative Officer,INVNT, USA
As Chief Creative Officer for INVNT, Paul oversees and guides the creative output of all INVNT projects globally. He leads an ever-growing fulltime staff of wildly talented Creative Directors, writers, artists, designers, and media/content producers, as well as the many creative specialists, experts and visionaries with whom INVNT partners on a regular basis.
Paul guides the creative process from conceptual development through final implementation, and has spent eighteen years in the entertainment and marketing communication industries. Paul develops creative solutions upon a solid strategic platform. By forming a clear understanding of client goals and objectives, their brand, any audience perceptions or behaviors that need to be changed, realigned or disrupted, Paul inspires clients to take purposeful creative risks, and leads creative teams to develop engagements that stand out, strike a chord, destroy indifference and move audiences to action.
Paul began his career in Theatre, in London’s West End, before relocating to Los Angeles, in 2001, and entering the world of brand communications. He moved to New York City in 2006. He has developed brand experiences and campaigns for some of the world’s biggest and most recognizable brands, including: Bank of America, Bristol-Myers Squibb, Celgene, ESPN, Genentech, General Motors, Mack Trucks, Macy’s, Miele, Merck, Motorola, NBCUniversal, Nissan, PepsiCo, Verizon, Sony, and Time, Inc.
SVP, Strategy Director,Havas Worldwide, USA
Pat Swindle is one of those rare marketers who has worked across categories and has proven her skills in every major marketing discipline. She has received numerous awards for creativity and effectiveness in advertising. Her clients have included Kraft, Mars, Procter and Gamble, Unilever, McDonald’s, Nestle, Citibank and MasterCard. She counts herself as very privileged to have worked on three of the greatest marketing stories of the last 30 years: MasterCard’s “Priceless” campaign, Unilever’s Dove “Campaign for Real Beauty” and McDonald’s “I’m lovin’ it”. Known for quickly seeing and defining opportunities and translating them into high-impact solutions, she has a track record of positioning brands and creating marketing plans and campaigns built around unique insights and compelling stories.
Associate Creative Director,Barker, USA
Maya Kagan is an Associate Creative Director who is passionate about authenticity in communication. In her work, strategy and big ideas always go hand in hand. Prior to joining BARKER, she served in pivotal roles at MRM//McCann and Tribal Worldwide. Maya delivers strategic solutions across digital, experiential, and editorial. And she's been fortunate to work with forward-thinking clients that include Pfizer, the U.S. Army, Advil, Belvedere, SlimFast, and Pat McGrath. When she's not behind a MacBook or at a client meeting,Maya enjoys theater, incidental cardio, and a strong Scotch.
Founder, LPG Enterprises, USA
Lori Greene is a proven multi-platform content executive highly proficient in all aspects of media including social, mobile, television, digital, and print. As founder of LPG Enterprises, Greene helps brands such as BRIC TV, Advertising Week, Masthead Media, and Brooklyn Cookie Company with digital marketing, editorial, content marketing, social media, and training. Lori was the Senior Partner, Director of Content for Maxus Global, one of the world’s fastest growing media agencies, where she won content marketing’s highest honor – a Pearl Award. Greene also teaches digital content strategies at New York University and in Temple University’s Master Program and is a guest speaker, panelist, and lecturer on digital subjects.
She executed a full digital rebrand of the global company WOBI, home of the World Business Forum, including content alliances with AOL, Inc., Wharton Business School, and Fast Company. She was responsible for exponential social media growth and the company’s first expansion into Asia. Prior, she ran BBC America Digital where she increased web traffic over 100% and won Best Cable Website of the Year for her intelligent integration of television, digital, and social elements. She also increased revenue, social, and digital metrics by double digits.
During her tenure at A & E Networks, Lori Greene used her deep experience in content creation to reinvent History.com with a new strategic vision, leading it to consistent record-breaking traffic. She helped bring Biography.com and History.com to higher levels of concept, content and design leading to a slew of awards including a Top Ten IMA Website of the Year Award. At Reader’s Digest, she led editorial creation and implementation of a global digital content syndication business that resulted in the company’s first licensing deal -- worth several million dollars.
Her stint at Courttvnews.com included saving the digital division from extinction and elegantly balancing editorial concerns with revenue goals leading to close to a million dollars in annual revenue. Greene created content for Court TV’s first-ever mobile campaign, supervised the creation of three business-to-business websites, and oversaw innovative in-house promotions that were featured at the annual Promax/BDA awards.
Lori Greene is the Vice President of Student Affairs for New York Women in Communications and runs programming as a board member of the Content Council. During her time as President of Women in Cable Telecommunications’ New York Chapter she grew membership, ran sold-out programs, and devised new ways of engaging the cable business audience. Before aiming to conquer the digital frontier, Greene was a highly sought-after television producer for Travel Channel, Food Network, and Lifetime. Greene has a global perspective borne out of travel to all seven continents and over 120 countries from her days as a travel journalist. She’s interviewed subjects as diverse as Julia Child, Calvin Klein, a famous political prisoner in a Peruvian jail, and Dr. Michael Mann, the climatologist at the epicenter of the climate change debate.
When not working to transform digital entities, Greene concentrates on goal-oriented adventures -- she summited Mount Kilimanjaro, ran the New York City marathon, and snorkeled for miles with spawning salmon in a frigid Canadian river.
President, Womenkind, USA
Kristi Faulkner is co-founder and president of Womenkind, an award-winning strategic brand communications firm in New York that is women-owned and dedicated to women’s marketing initiatives and campaigns. She’s had a 20+ career as a creative director at the most highly regarded agencies on Madison Avenue – BBDO, DDB Needham, Young & Rubicam, Grey, and Ammirati Puris Lintas, and has worked on accounts around the globe. She has a passion for consumer insight, and bringing empathic and positive brand messages to the public. She is tirelessly creative, driven by curiosity and known for being idea-euphoric.
Chief Executive Officer,LRXD, USA
As CEO of the Denver-based health-and-happiness advertising agency, LRXD, Kelly Reedy oversees the agency’s strategic and creative direction, client relationships, business development and financial health. Kelly is the second-generation owner of this full-service, strategy-based, digital and traditional advertising agency, known for building and resurrecting brands. Since taking over the firm from his father, Lee Reedy, in 2000, he has grown the business exponentially—revenues have increased 400% and employee headcount has increased from 5 to more than 30. As turnaround experts, Kelly and LRXD helped Atkins Nutritionals go from near bankruptcy to category leader. On the heels of the bounce-back, the weight-control and nutrition brand sold to private equity firm Roark Capital Group in 2010 for $300 million. Kelly also helped take Naked Juice from boutique, homespun brand to significant industry player; it sold to PepsiCo in 2007. Other recent successes include work with Jenny Craig, Curves, CorePower Yoga, Kampgrounds of America and the agency's own charitable giving initiative Cadence & Cause. In 2012, LRXD had its highest billings and net profit and the largest number of projects and retainer-based relationships in the agency’s 48-year history. In summer 2013, LRXD was included in The Agency Post’s Agency 100 as one of the fastest-growing agencies in the U.S. For the last three years, LRXD earned a place on the Inc. 5000 list of the fastest-growing private companies in America.
Vice President, Digital and Social Media, Goldman Sachs, USA
Kaydee heads digital and social media strategy in the Brand and Content Strategy group at Goldman Sachs, where she’s worked since 2013. She leads efforts to grow the firm’s digital and social presence as well as drive engagement through content marketing and native advertising. Kaydee manages Goldman’s presence on social media, search engine marketing, infographic creation and digital analytics. Her work has won several awards from Midas, Digiday Content Marketing Awards, and the Financial Communications Society.
Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including the @ChaseforBiz twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.
Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities.
Kaydee holds an MBA from The University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.
Managing Director, Jigsaw Media, USA
Jon Neschis is a longtime marketing/advertising professional with a specialty in the custom content space. He’s been Managing Director of Westport, CT-based Jigsaw Media (www.jigsawmedia.net) since opening the shop in 2001, working with brands and agencies in the B2B and B2C space to create storytelling campaigns that build customer loyalty and increase sales efforts. Prior to Jigsaw Media he worked extensively in the publishing business, serving in sales and lead marketing roles for ADWEEK Magazines, Sporting News, Total Sports and Fan Guides.
Creative Lead / Co-Founder,RSL + Crew, USA
John Reid is the creative lead and a co-founder of RSL + Crew. He’s spent the past couple of decades building brands like Yelp, Google, Volkswagen, Burger King, American Express, Miller High Life, Bell Helmets and Quicksilver at agencies like BSSP, CP+B, CK and others. His work has been recognized at The One Show, Cannes, and Communication Arts. He lives in the San Francisco Bay Area with his wife and daughters.
President, JL Baker Inc., USA
A New York based marketing consultant with a focus in video and photo shoot production. Background includes sales and marketing for Oilily, a Dutch kids wear company; marketing/promotions/branding for multiple consumer package goods companies including Kraft/Nabisco, PepsiCo, Pepsi, Mars, and Philip Morris; consumer and trade marketing for ESPN, The Disney Channel, ABC Family, Toon Disney, and SOAPnet; and most recently marketing/strategy/planning for Fordham University.
Chief Idea Officer, Barker, USA
"John Barker is the recipient of over 100 international awards during his 30-year career. Before founding the agency in 2003, he served in senior positions within Grey Worldwide and Sony Music.
Among other notable accomplishments, he has piloted branding and advertising campaigns for many of the world’s foremost marketers including Procter & Gamble, PepsiCo, Estée Lauder, Sprint, Hasbro, Bloomberg, and McGraw Hill; launched over 50 original television series including Gilmore Girls, Dawson’s Creek, NYPD Blue, Roseanne, and Twin Peaks; helped launch and establish The WB Network; marketed music stars such as Billy Joel, Michael Jackson, Bruce Springsteen, and Gloria Estefan; served as Creative Director of Def Jam Recordings and repositioned The History Channel, adding over $4 billion in valuation.
Mr. Barker is the recipient of a Grammy Award and an Emmy Award for marketing, and is regularly featured in publications such as The Wall Street Journal, The New York Times, The Washington Post, Advertising Age, and Crain’s Business. He is a graduate of Yale University, where he received numerous awards for writing."
Managing Partner, Match Marketing Group, USA
Howard oversees the agency’s strategic and creative direction, client relationships, and financial health, as well as the strong culture that helps drive its success. His professional passion lies in creating experiences that evoke emotion and connect consumers at the forefront of culture, and in 2014 was named One Of Colorado’s Top 25 Most Influential Young Professionals by ColoradoBiz Magazine. Rubin has a keen sense of how to assist brands in creating relevant and meaningful interactions with their consumers across both physical and digital touch points. He has concepted and executed award-winning programs for brands such as Ford, adidas, Pepsi, Clif Bar, Heineken, Toyota, IZZE, Starbucks, Nike, Dole, Yahoo! and the NBA to name a few. Additionally, Rubin is engaged with several tech-forward start-ups, bringing his wealth of brand, consumer and cultural knowledge into play. Rubin earned a bachelor’s degree in marketing from the Leeds School of Business at the University of Colorado Boulder and continues to provide mentorship to marketing and engineering graduate-level classes as a regular guest speaker. Outside of work he participates in all Colorado has to offer with his wife, Deborah, and two daughters, Sage and Tess.
Holly Hill is the US Director of Business Development for Global Brands at Investis. Here Holly is responsible for growing relationships with the corporate communications teams at Fortune 500 companies as well as developing deeper relations with existing clients that are focused on investor relations.
Hill has over 20 years of consulting, account management, and business development experience building business through innovative creative with companies like Digitas, Modem Media, Leo Burnett, OgilvyOne, R/GA and Blue Fountain Media. She began her career in Silicon Valley in the late 90’s working for a startup (today’s Travelocity) and has remained in digital ever since. She did however take a break a few years back to create a frozen cookie dough line called SweetLee’s that was available in seven states as something to check off on her “bucket list” but has since returned to doing what she love.
SVP, Group Planning Director,BBDO, USA
Emily Viola is an SVP, Group Planning Director in the Behavioral Planning Group. She started her New York career at BBDO back in 2000, but returned in 2014 to lead strategy on retail brands, Lowe’s, Toys “R” US and Babies “R” US accounts. She has also developed communications strategies for clients as diverse as Kraft, Campbell’s, GE, Gillette, Sharp, HBO, Guinness and Corona. During her years in the business, Emily has helped her clients to win many industry awards including Effies, Cannes Lions and a Chiat Planning Awards.
Originally from Arizona, Emily now lives in what she calls “small-town Brooklyn” with her two daughters and City Planner husband. Nevertheless, she still finds a way to catch every bit of Rodeo she can find in the city.
SVP Group Creative Director, McCannXBC, USA
Deirdre Virgie is SVP Group Creative Director at McCannXBC. She is co-creator of the “Invest in a Beautiful World” campaign for OppenheimerFunds. Before coming to McCann in 2014, Virgie worked at highly creative agencies such as Saatchi, Taxi, Grey and Draft/FCB. During this span she’s created memorable advertising for iconic brands like Cheerios, Tide, Bermuda Tourism, New York Life and HP. Along the way Virgie has garnered creative awards including Creativity Annual Gold, Addy’s Gold, RadioMercury Awards, FCS Best In Show, AdAge Most Watched and Caples International. She is also the creator of Jack and Patrick. Two controversial, but highly engaging and memorable boys.
VP/ Director of Strategy,CP+B, USA
Dean McBeth is the Head of Integrated Strategy at global advertising agency CP+B, where he drafts SWAT teams of strategists, analytics, developers, social and U/X experts to tackle some of its client’s biggest problems. At CP+B he’s helped Domino’s introduce the world to the first purpose-built pizza delivery car, for Fruit of the Loom, he launched a line of dapper sweat suits resembling iconic business suit styles, and managed the presidential run of Hotels.com’s, Captain Obvious. An 18-year veteran in marketing strategy, he’s held senior roles in advertising, PR and digital firms. At Wieden + Kennedy he led the wildly successful Old Spice Responses campaign. For Ketchum PR, he created an in-house content arm now called Story Works and he headed marketing/PR at Austin’s Circuit of the Americas, securing a three-year run at Summer X-Games and brought Formula 1 to the US. He’s also currently the Future of Planning instructor at Miami Ad School and an ongoing startup mentor at Techstars. Dean’s work has been recognized with a Cannes Grand Prix as well as Titanium, Cyber and Creative Effectiveness Lions. He’s won Grands at the Effie Awards and Andy’s, a Best of Show at One Show Interactive, and Digital Campaign of the Year at SXSW.
Associate Creative Director,180LA, USA
Cristián is an Associate Creative Director @ 180 Los Angeles, California. Previously, Cristián worked at Conill Saatchi & Saatchi Los Angeles, Ogilvy & Mather and Young & Rubicam. Over the years, Cristián has created numerous award-winning campaigns in all the agencies he has worked at. His work has been awarded at Cannes Lions, Clio Awards, New York Festivals, LIA, D&AD, Effies, USH Idea Awards, El Sol de Bilbao, El Ojo de Iberoamérica, FIAP and ACHAP among others. He has been fortunate enough to work for clients such as Coca-Cola, Procter & Gamble, Toyota, Mitsubishi, Miller Lite, Asics, PETA, Crest, Unicef, Nestlé, Volvo, Salvation Army, Stella Artois, Colgate, and many others.
Chief Creative Officer,Critical Mass, USA
Conor Brady, a renowned creative leader, is a passionate believer in the power of great storytelling, experience design and design craft across all media. For Conor, these are core approaches to solving our clients’ business problems. In his role as Chief Creative Officer at Critical Mass, he oversees all the agency’s work and drives creative excellence on a global scale. Conor has nearly a decade of experience as a Chief Creative Officer at digital agencies Huge and Organic. Throughout his career, he has worked with many of the world’s largest and most admired brands, a few of which include Nike, Pepsi, Audi, Hilton, Citi and Samsung. His work has won awards across the globe from Cannes to London to Asia. He is also a regular member of some of the industry’s most respected award juries, having served as a judge on the Design Jury at Cannes (twice), The Andy's, the D&AD awards, The Clio's and the Webby's. Born in Belfast, he began his career by helping create the first 100 book covers for Vintage Paperbacks at Random House in London and then moved into the music industry as a creative director at Universal Music/Polygram, designing record covers.
Managing Partner,Imprint, USA
Andy founded Imprint as a full-service content marketing agency in early 2013 after almost two decades in the custom content industry. His experience at American Express, GE Capital, Time, Inc., and Hearst and Dow Jones (as President and Publisher of the SmartMoney joint venture) gives him both a client and publisher perspective on content marketing. He has created successful, long-running content marketing programs that combine a deep understanding of customer behavior with creative talent. Andy also serves as Chairman of The Content Council, the leading association of content marketing firms in North America.
VP Creative Director of Creative Innovations Division,LatinWorks,USA
Alejandro was born and raised in Buenos Aires, Argentina. After five years of studying music—and with his dad's growing concern about his future with music—he decided to pursue advertising, leaving his dad even more worried. And here he is now, an ad man in the Live Music Capital of the World, Austin, Texas. He started at Savaglio/TBWA Argentina and continued on to HBB Argentina. He joined LatinWorks around 2002. Alejandro was part of the growth and unique experience of the agency, going from 17 to 180 people. He’s now developing a thesis regarding a speech he gave at New York Festivals 2012 New York Show, “Unconscious Creativity,” based on a 10-year observation of how life experiences and pivotal moments can have a strong effect on our creative ideas. His skills as an art director and as a copywriter help him be part of almost every brand and pitch in the agency, helping LatinWorks achieve been agency of the year 3 times in a row. He's been awarded nationally and internationally, from Caribe, Fiap, and New York Festivals to Cannes Lions festival, as well as selected jury for international festivals. Alejandro is now leading as a VP creative director for the Creative Innovations division, focused on specific brand challenges from digital to experiential, while also playing guitar in his spare time.
VP/ Executive Creative Director, Crispin Porter + Bogusky, USA
Chasnow led one of the cleverest campaigns of the year—the "World's Largest Blind Taste Test" for Kraft Macaroni & Cheese. Kraft changed the recipe last December, removing the artificial flavors, preservatives and dyes—and marketed the change by not marketing it. Only months later did CP+B tell consumers they'd been sampling the new product—and clearly they already loved it as much as the original. The stunt was original yet consistent with the brand voice—both of which Chasnow values highly. "The best work doesn't remind you of other work at all. It kind of scares you. You aren't pre-programmed to like it. That's why the most important thing we can do is be original," the former 180 exec says. "We have to surprise, but at the same time, people need to feel that it makes sense that something is coming from brand X. It takes a lot of discipline to stay true to a brand voice and do it well, over and over again."