2021 WINNERS

Branded Content / Entertainment
UNITED KINGDOM
Wombstories: Branded Content
  • AMVBBDO
  • Libresse
  • BEST OF SHOW
Best Use of Medium
Branded Content / Entertainment
UNITED KINGDOM
Wombstories: Branded Content
  • AMVBBDO
  • Libresse
  • REGIONAL PLATINUM - EUROPE
Best Use of Medium
Ambient
UNITED ARAB EMIRATES
Double Moon
  • UAE Government Media Office & MullenLowe MENA
  • UAE Government Media Office
  • REGIONAL PLATINUM - MIDDLE EAST & AFRICA
Best Use of Discipline
Government / Politics
NEW ZEALAND
Meddle in the New Zealand Election
  • Special Group
  • Every Kiwi Vote Counts
  • REGIONAL PLATINUM - ASIA PACIFIC
PRODUCTS & SERVICES
Collaboration / Partnerships
PERU
If you're outdoors, you need to protect yourself
  • McCann Lima
  • League Against Cancer
  • REGIONAL PLATINUM - LATIN AMERICA
Creativity for Positive Impact
Branded Content / Entertainment
Trapped in Advertising
  • Starcom
  • Pringles
  • REGIONAL PLATINUM - NORTH AMERICA
Best Use of Medium
Environment and Sustainability
GERMANY
Eurythenes plasticus
  • BBDO Germany
  • WWF Germany
  • AME GREEN AWARD
Creativity for Positive Impact
Civic / Social Education
Invisible Hate
  • 22Squared
  • NAACP Atlanta
  • GOLD
Creativity for Positive Impact
INTEGRATED (MULTIPLE MEDIUMS)
Iceman to Canton
  • ALMA DDB.
  • Coors Light
  • GOLD
Best Use of Discipline
Branded Content / Entertainment
UNITED KINGDOM
Wombstories: Branded Content
  • AMVBBDO
  • Libresse
  • GOLD
Best Use of Medium
HEALTH & WELLNESS [NEW]
UNITED KINGDOM
Wombstories: Health and Wellness
  • AMVBBDO
  • Libresse
  • GOLD
PRODUCTS & SERVICES
INTEGRATED (MULTIPLE MEDIUMS)
UNITED KINGDOM
Wombstories: Integrated
  • AMVBBDO
  • Libresse
  • GOLD
Best Use of Discipline
Environment and Sustainability
GERMANY
Eurythenes plasticus
  • BBDO Germany
  • WWF Germany
  • GOLD
Creativity for Positive Impact
DIGITAL/MOBILE
JAPAN
TUNA SCOPE 2020
  • Dentsu Inc.
  • TUNA SCOPE and AI TUNA
  • GOLD
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
Crayola Colors of the World
  • dentsumcgarrybowen
  • Crayola
  • GOLD
Creativity for Positive Impact
DATA [NEW]
CANADA
Publicly Traded
  • FCB/SIX
  • LifeStyles Healthcare
  • GOLD
Best Use of Discipline
Branding
CANADA
Publicly Traded
  • FCB/SIX
  • LifeStyles Healthcare
  • GOLD
Best Use of Discipline
Purpose Driven
UNITED ARAB EMIRATES
Rooftop Farms
  • FP7 McCann Cairo
  • Knorr
  • GOLD
Creativity for Positive Impact
Environment and Sustainability
PERU
Delivery to Burger King
  • McCann Lima
  • Burger King
  • GOLD
Creativity for Positive Impact
Collaboration / Partnerships
PERU
If you're outdoors, you need to protect yourself
  • McCann Lima
  • League Against Cancer
  • GOLD
Creativity for Positive Impact
LOW BUDGET (<$100,000 USD)
PERU
The most famous griller in Peru
  • McCann Lima
  • Burger King
  • GOLD
Best Use of Discipline
TRAVEL & TOURISM
NEW ZEALAND
Good Morning World
  • Special Group
  • Tourism New Zealand
  • GOLD
PRODUCTS & SERVICES
LOW BUDGET (<$100,000 USD)
NEW ZEALAND
Meddle in the New Zealand Election
  • Special Group
  • Every Kiwi Vote Counts
  • GOLD
Best Use of Discipline
Government / Politics
NEW ZEALAND
Meddle in the New Zealand Election
  • Special Group
  • Every Kiwi Vote Counts
  • GOLD
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
#danceAwesome
  • Starcom
  • Samsung Galaxy A Series phone
  • GOLD
Best Use of Medium
MEDIA PLANNING
Trapped in Advertising
  • Starcom
  • Pringles
  • GOLD
Best Use of Discipline
Branded Content / Entertainment
Trapped in Advertising
  • Starcom
  • Pringles
  • GOLD
Best Use of Medium
Emergency Relief
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
  • The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
  • The Mohammed bin Rashid Al Maktoum Global Initiatives
  • GOLD
Creativity for Positive Impact
Ambient
UNITED ARAB EMIRATES
Double Moon
  • UAE Government Media Office & MullenLowe MENA
  • UAE Government Media Office
  • GOLD
Best Use of Discipline
Collaboration / Partnerships
The Met Unframed
  • Verizon
  • Verizon
  • GOLD
Creativity for Positive Impact
SPONSORSHIP
Super Safe Pecan Debate
  • Weber Shandwick
  • American Pecans
  • GOLD
Best Use of Discipline
Financial Services
CANADA
Catch the Scam
  • Zulu Alpha Kilo
  • HomeEquity Bank
  • GOLD
PRODUCTS & SERVICES
Environment and Sustainability
CANADA
The Rainforest Fire Channel
  • Zulu Alpha Kilo
  • Amazon Rainforest Conservancy
  • GOLD
Creativity for Positive Impact
GAMIFICATION
CANADA
World’s Oldest e-Sports Team
  • Zulu Alpha Kilo
  • HomeEquity Bank / Royal Canadian Legion
  • GOLD
Best Use of Medium
Collaboration / Partnerships
CANADA
World’s Oldest e-Sports Team
  • Zulu Alpha Kilo
  • HomeEquity Bank / Royal Canadian Legion
  • GOLD
Creativity for Positive Impact
Government / Politics
DENMARK
European Elections 2019 - Choose your Future
  • &Co.
  • European Parliament (EP)
  • SILVER
PRODUCTS & SERVICES
Branding
INDONESIA
Say It Proud!
  • Ambilhati
  • Head & Shoulders
  • SILVER
Best Use of Discipline
DATA [NEW]
The Last Horoscope
  • Creative X
  • WhatsApp
  • SILVER
Best Use of Discipline
DATA [NEW]
JAPAN
TUNA SCOPE 2020
  • Dentsu Inc.
  • TUNA SCOPE and AI TUNA
  • SILVER
Best Use of Discipline
Environment and Sustainability
JAPAN
TUNA SCOPE 2020
  • Dentsu Inc.
  • TUNA SCOPE and AI TUNA
  • SILVER
Creativity for Positive Impact
Food
JAPAN
TUNA SCOPE 2020
  • Dentsu Inc.
  • TUNA SCOPE and AI TUNA
  • SILVER
PRODUCTS & SERVICES
OUTDOOR/OUT-OF-HOME
UNITED ARAB EMIRATES
Rooftop Farms
  • FP7 McCann Cairo
  • Knorr
  • SILVER
Best Use of Medium
SOCIAL MEDIA & SOCIAL VIDEO
UNITED ARAB EMIRATES
A Dad's Job
  • FP7 McCann Dubai
  • Home Centre
  • SILVER
Best Use of Medium
SOCIALLY CONSCIOUS CONTENT [NEW]
UNITED ARAB EMIRATES
A Dad's Job
  • FP7 McCann Dubai
  • Home Centre
  • SILVER
Creativity for Positive Impact
Activation & Engagement
GERMANY
Escape the Clown
  • Grabarz und Partner Werbeagentur GmbH
  • BURGER KING® Deutschland
  • SILVER
Best Use of Medium
Branded Content/Entertainment
JAPAN
The Hairy Tale
  • GREY Tokyo
  • Pantene
  • SILVER
Best Use of Discipline
Beauty Products & Services
JAPAN
The Hairy Tale
  • GREY Tokyo
  • Pantene
  • SILVER
PRODUCTS & SERVICES
SOCIAL MEDIA & SOCIAL VIDEO
JAPAN
The Hairy Tale
  • GREY Tokyo
  • Pantene
  • SILVER
Best Use of Medium
Branded Content / Entertainment
JAPAN
The Hairy Tale
  • GREY Tokyo
  • Pantene
  • SILVER
Best Use of Medium
DATA [NEW]
UNITED ARAB EMIRATES
Buy With Your Time
  • Memac Ogilvy
  • IKEA
  • SILVER
Best Use of Discipline
Automotive/Vehicles
BMW IconicSounds Electric
  • Mirrored Media
  • BMW
  • SILVER
PRODUCTS & SERVICES
Collaboration / Partnerships
BMW IconicSounds Electric
  • Mirrored Media
  • BMW
  • SILVER
Creativity for Positive Impact
INTEGRATED (MULTIPLE MEDIUMS)
Certified Story Time
  • MRM
  • General Motors Certified Pre-Owned
  • SILVER
Best Use of Discipline
Audio/Radio
UNITED ARAB EMIRATES
ProtectSet
  • MullenLowe MENA
  • Mobily
  • SILVER
Best Use of Medium
Creative Use of Technology
UNITED ARAB EMIRATES
ProtectSet
  • MullenLowe MENA
  • Mobily
  • SILVER
Best Use of Discipline
Branding
UNITED KINGDOM
Marmite, Brexit / Life of an Icon
  • OLIVER / U-Studio
  • Marmite
  • SILVER
Best Use of Discipline
Branding
AUSTRALIA
How one letter changed the game
  • Saatchi & Saatchi Australia
  • BankSA
  • SILVER
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
NEW ZEALAND
Meddle in the New Zealand Election
  • Special Group
  • Every Kiwi Vote Counts
  • SILVER
Creativity for Positive Impact
Environment and Sustainability
Where You Put Your Money Matters
  • the community
  • Bank of the West
  • SILVER
Creativity for Positive Impact
Government / Politics
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
  • The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
  • The Mohammed bin Rashid Al Maktoum Global Initiatives
  • SILVER
PRODUCTS & SERVICES
LOW BUDGET (<$100,000 USD)
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
  • The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
  • The Mohammed bin Rashid Al Maktoum Global Initiatives
  • SILVER
Best Use of Discipline
PUBLIC RELATIONS
UNITED ARAB EMIRATES
The World’s Tallest Donation Box
  • The Mohammed bin Rashid Al Maktoum Global Initiatives & MullenLowe MENA FZ LLC
  • The Mohammed bin Rashid Al Maktoum Global Initiatives
  • SILVER
Best Use of Discipline
Government / Politics
UNITED ARAB EMIRATES
Double Moon
  • UAE Government Media Office & MullenLowe MENA
  • UAE Government Media Office
  • SILVER
PRODUCTS & SERVICES
Activation & Engagement
UNITED ARAB EMIRATES
Double Moon
  • UAE Government Media Office & MullenLowe MENA
  • UAE Government Media Office
  • SILVER
Best Use of Medium
GUERRILLA
TAIWAN
BRAUN X FORMOSA CHANG
  • United Communications Group_UNISURF
  • BRAUN
  • SILVER
Best Use of Medium
Collaboration / Partnerships
The Ice Cream Shop Fantasy Fleet
  • U-Studio
  • The Ice Cream Shop
  • SILVER
Creativity for Positive Impact
EVENTS
Toyota and MTV Celebrate The Universal Language of Music
  • Viacom Velocity
  • Toyota
  • SILVER
Best Use of Medium
Business-to-Business
CANADA
ADCC All-Nighter Webathon
  • Zulu Alpha Kilo
  • Advertising and Design Club of Canada
  • SILVER
PRODUCTS & SERVICES
INTEGRATED (MULTIPLE MEDIUMS)
CANADA
Greatest Outback of All Time (GOOAT)
  • Zulu Alpha Kilo
  • Subaru Canada
  • SILVER
Best Use of Discipline
RETAIL STORES & ECOMMERCE
CANADA
Out-of-work mannequins
  • Zulu Alpha Kilo
  • Toronto Association of Business Improvement Areas (TABIA)
  • SILVER
PRODUCTS & SERVICES
DIRECT & COLLATERAL
CANADA
This is Sean Hill’s brain
  • Zulu Alpha Kilo
  • CAMH, Centre for Addiction and Mental Health
  • SILVER
Best Use of Discipline
Financial Services
CANADA
World’s Oldest e-Sports Team
  • Zulu Alpha Kilo
  • HomeEquity Bank / Royal Canadian Legion
  • SILVER
PRODUCTS & SERVICES
SOCIALLY CONSCIOUS CONTENT [NEW]
DENMARK
European Elections 2019 - Choose your Future
  • &Co.
  • European Parliament (EP)
  • BRONZE
Creativity for Positive Impact
Branded Content/Entertainment
DENMARK
European Elections 2019 - Choose your Future
  • &Co.
  • European Parliament (EP)
  • BRONZE
Best Use of Discipline
LOW BUDGET (<$100,000 USD)
Thrive For $20
  • Artisans On Fire
  • Thrive Cannabis Marketplace
  • BRONZE
Best Use of Discipline
Collaboration / Partnerships
DEJA TU HUELLA
  • Dieste, Inc.
  • CHEETOS (FRITO LAY, INC.)
  • BRONZE
Creativity for Positive Impact
Environment and Sustainability
SLOVAK REPUBLIC
#DontBeAPirate
  • Elite / Monday Lovers
  • O2 Slovakia
  • BRONZE
Creativity for Positive Impact
INTEGRATED (MULTIPLE MEDIUMS)
USA
French's Mustard Beer
  • Fitzco
  • McCormick & Company
  • BRONZE
Best Use of Discipline
Branded Content / Entertainment
GERMANY
Spoiler WHOPPER®
  • Grabarz & Partner
  • BURGER KING® Deutschland
  • BRONZE
Best Use of Medium
DATA [NEW]
FINLAND
The most CO2-friendly route
  • Hasan & Partners
  • Neste
  • BRONZE
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
CHILE
Settlements (Favelas)
  • Inbrax Chile
  • Techo Latam
  • BRONZE
Creativity for Positive Impact
LOW BUDGET (<$100,000 USD)
JAPAN
'TRAIN'ing
  • McCann Health Japan
  • East Japan Railway Company
  • BRONZE
Best Use of Discipline
MASS TRANSPORTATION
JAPAN
'TRAIN'ing
  • McCann Health Japan
  • East Japan Railway Company
  • BRONZE
PRODUCTS & SERVICES
Environment and Sustainability
BMW IconicSounds Electric
  • Mirrored Media
  • BMW
  • BRONZE
Creativity for Positive Impact
INTEGRATED (MULTIPLE MEDIUMS)
M-Powered
  • OLIVER Agency
  • Midol
  • BRONZE
Best Use of Discipline
PHARMA [NEW]
AUSTRALIA
Reach For The Facts
  • Showpony Advertising
  • ReturnToWorkSA
  • BRONZE
PRODUCTS & SERVICES
Activation & Engagement
IYKYK If You Know You Know
  • Starcom
  • Invisalign Clear Aligners®
  • BRONZE
Best Use of Medium
Augmented Reality/ Virtual Reality/Mixed Reality
USA
The King of the 2020 VMAs
  • Viacom Velocity
  • Burger King
  • BRONZE
Best Use of Discipline
Branded Content/Entertainment
Toyota and MTV Celebrate The Universal Language of Music
  • Viacom Velocity
  • Toyota
  • BRONZE
Best Use of Discipline
Automotive/Vehicles
Toyota and MTV Celebrate The Universal Language of Music
  • Viacom Velocity
  • Toyota
  • BRONZE
PRODUCTS & SERVICES
EXPERIENTIAL MARKETING
CANADA
Check Your Reflex
  • Zulu Alpha Kilo
  • Responsible Gambling Council (RGC)
  • BRONZE
Best Use of Medium
Food
CANADA
Feeding Imagination
  • Zulu Alpha Kilo
  • Goldfish® Crackers
  • BRONZE
PRODUCTS & SERVICES
OUTDOOR/OUT-OF-HOME
CANADA
Feeding Imagination
  • Zulu Alpha Kilo
  • Goldfish® Crackers
  • BRONZE
Best Use of Medium
Branding
CANADA
Mother Raw
  • Zulu Alpha Kilo
  • Mother Raw
  • BRONZE
Best Use of Discipline
EVENTS
CANADA
Projecting Hope
  • Zulu Alpha Kilo
  • Cineplex
  • BRONZE
Best Use of Medium
Environment and Sustainability
CANADA
Canadians Are Not Bulletproof
  • Anderson DDB Health & Lifestyle
  • Canadian Doctors for Protection from Guns (CDPG)
  • FINALIST
Creativity for Positive Impact
Purpose Driven
CHINA
#400Periods#
  • BBDO China
  • Libresse
  • FINALIST
Creativity for Positive Impact
Furniture & Appliances
CHINA
Don't Hang Your Privacy Out
  • BBDO CHINA
  • Bosch
  • FINALIST
PRODUCTS & SERVICES
LOW BUDGET (<$100,000 USD)
CHINA
Care Label
  • dentsumcgarrybowen China
  • GU Fashion
  • FINALIST
Best Use of Discipline
LOW BUDGET (<$100,000 USD)
UNITED ARAB EMIRATES
A Dad's Job
  • FP7 McCann Dubai
  • Home Centre
  • FINALIST
Best Use of Discipline
INTEGRATED (MULTIPLE MEDIUMS)
UNITED ARAB EMIRATES
A Dad's Job
  • FP7 McCann Dubai
  • Home Centre
  • FINALIST
Best Use of Discipline
RETAIL STORES & ECOMMERCE
UNITED ARAB EMIRATES
A Dad's Job
  • FP7 McCann Dubai
  • Home Centre
  • FINALIST
PRODUCTS & SERVICES
DATA [NEW]
UNITED ARAB EMIRATES
The Wise Ones
  • FP7 McCann Dubai
  • Emirates NBD
  • FINALIST
Best Use of Discipline
Financial Services
UNITED ARAB EMIRATES
The Wise Ones
  • FP7 McCann Dubai
  • Emirates NBD
  • FINALIST
PRODUCTS & SERVICES
INTEGRATED (MULTIPLE MEDIUMS)
GERMANY
Electric Dialogue
  • Grabarz und Partner Werbeagentur GmbH
  • Porsche
  • FINALIST
Best Use of Discipline
Automotive/Vehicles
GERMANY
Electric Dialogue
  • Grabarz und Partner Werbeagentur GmbH
  • Porsche
  • FINALIST
PRODUCTS & SERVICES
Activation & Engagement
INDONESIA
Tons of Real Happiness
  • H:Three
  • Mitsubishi Xpander
  • FINALIST
Best Use of Medium
Collaboration / Partnerships
FINLAND
The most CO2-friendly route
  • Hasan & Partners
  • Neste
  • FINALIST
Creativity for Positive Impact
Branding
#HomemadeCinco
  • LERMA
  • Avocados From Mexico
  • FINALIST
Best Use of Discipline
Environment and Sustainability
JAPAN
Bamboo Sweets
  • LIFULL
  • LIFULL
  • FINALIST
Creativity for Positive Impact
OUTDOOR/OUT-OF-HOME
JAPAN
'TRAIN'ing
  • McCann Health Japan
  • East Japan Railway Company
  • FINALIST
Best Use of Medium
Ambient
JAPAN
'TRAIN'ing
  • McCann Health Japan
  • East Japan Railway Company
  • FINALIST
Best Use of Discipline
HEALTH & WELLNESS [NEW]
Mucinex Nightshift Launch
  • McCann Health New York
  • Mucinex
  • FINALIST
PRODUCTS & SERVICES
Collaboration / Partnerships
THAILAND
Home Sweet Home
  • Ogilvy & Mather, Thailand
  • Tourism Authority of Thailand X YGGDRAZIL
  • FINALIST
Creativity for Positive Impact
Branding
THAILAND
Tiny / Phenomenon
  • Ogilvy & Mather, Thailand
  • PTT Oil and Retail Business PublicCompany Limited
  • FINALIST
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
Help End The Uncertainty
  • SOCIALISSSIMA LLC
  • Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network
  • FINALIST
Creativity for Positive Impact
Promotion of Health & Human Services
Help End The Uncertainty
  • SOCIALISSSIMA LLC
  • Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network
  • FINALIST
Creativity for Positive Impact
SOCIALLY CONSCIOUS CONTENT [NEW]
SINGAPORE
The Fable of Egg Fried Rice
  • TBWA Singapore
  • Standard Chartered
  • FINALIST
Creativity for Positive Impact
Branding
PHILIPPINES
McDonald's Ride Thru
  • TBWA\Santiago Mangada Puno
  • Golden Arches Development Corporation (McDonald's Phils.)
  • FINALIST
Best Use of Discipline
LOW BUDGET (<$100,000 USD)
SINGAPORE
Style For All
  • TBWA\Singapore
  • IKEA EFTERTRADA
  • FINALIST
Best Use of Discipline
SOCIALLY CONSCIOUS CONTENT [NEW]
#BlackHealthNow
  • TBWA\WorldHealth
  • TBWA\Worldhealth
  • FINALIST
Creativity for Positive Impact
SOCIALLY CONSCIOUS CONTENT [NEW]
UNITED ARAB EMIRATES
#CreateForGood
  • The Classic Partnership Advertising
  • TikTok
  • FINALIST
Creativity for Positive Impact
DIGITAL/MOBILE
UNITED ARAB EMIRATES
#CreateForGood
  • The Classic Partnership Advertising
  • TikTok
  • FINALIST
Best Use of Discipline
Branded Content/Entertainment
Google x ViacomCBS Late Night Program Integrations
  • Velocity
  • Google
  • FINALIST
Best Use of Discipline
MOBILE/INTERNET
Google x ViacomCBS Late Night Program Integrations
  • Velocity
  • Google
  • FINALIST
PRODUCTS & SERVICES
DIGITAL EXPERIENCES [NEW]
THAILAND
SEARCH ‘N’ AMBUSH
  • YELL ADVERTISING
  • CP FreshMart
  • FINALIST
Best Use of Medium
LOW BUDGET (<$100,000 USD)
THAILAND
SEARCH ‘N’ AMBUSH
  • YELL ADVERTISING
  • CP FreshMart
  • FINALIST
Best Use of Discipline
Canabis & CBD
NETHERLANDS
Art & Science
  • Zerotrillion
  • Flowr
  • FINALIST
PRODUCTS & SERVICES