2018 finalists 

 

country

Australia

Brand

CommonWealth Bank

LG Electronics

LG Electronics

company

M&C Saatchi

Tonic The Agency

Tonic The Agency

Title

Migrant Banking

Bring Cinema Home

Bring Cinema Home

Category

tv & cinema

electronics, consumer 

guerrilla / alternative media


Austria

BIPA

BIPA

Heimat Wien - HMT Marketing GmbH

Heimat Wien - HMT Marketing GmbH

BIPA - Permanent Price Proof

BIPA - Permanent Price Proof

low-budget (<$100,000USD)

retail stores 


Canada

Cineplex Entertainment

Harley-Davidson Canada

Interac Association

Whirlpool Canada

Zulu Alpha Kilo

Zulu Alpha Kilo

Zulu Alpha Kilo

Zulu Alpha Kilo

A Balloon for Ben

Common Ground

Story of Flash

Sama's Lunchbox

entertainment / event promotion 

branded entertainment

financial services 

online


China

Lifebuoy

McDonald’s China

OMO

OMO

Porsche

Timberland

PHD China

iQIYI

PHD China

PHD China

PHD China

W

24 Hour Doctor

Rising! Chinese Hip-hop

Embrace The Extraordinary With OMO

Embrace The Extraordinary With OMO

Panamera O2O Brand Repositioning

It’s Really Teeboolang

personal items 

sponsorship

household

integrated (mixed media)

branded entertainment

branding


Germany

Das Handwerk

Free Democrats

Free Democrats

Heyne Hardcore

HORNBACH

IPRAS WomenforWomen

Pampers

PENNY

PENNY

PENNY

Swisscom

Volkswagen

Volkswagen

Volkswagen

Heimat Werbeagentur GmHB

Heimat Werbeagentur GmHB

Heimat Werbeagentur GmHB

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG

Heimat Werbeagentur GmHB

Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG

Heimat Werbeagentur GmHB

Serviceplan Gruppe fuer innovative Kommnunikation GmbH & Co. KG

Serviceplan Gruppe fuer innovative Kommnunikation GmbH & Co. KG

Serviceplan Gruppe fuer innovative Kommnunikation GmbH & Co. KG

Heimat Werbeagentur GmHB

Grabarz & Partner Werbeagentur GmbH

Grabarz & Partner Werbeagentur GmbH

Grabarz & Partner Werbeagentur GmbH

Weg des Meisters - The Way of the Master

A New Way of Thinking

A New Way of Thinking

The Book Tape

Smashing the Clichès

The Truth Unveiled

#pamperspapa – A new generation of diapers for a new generation of papas

Give Bag

Give Bag

Give Bag

Snowdrawings

Laughing Horses

Laughing Horses

Laughing Horses

corporate image

corporate image

government / politics 

design

media planning

healthcare products & services 

civic / social education

corporate image

environmental issues

retail stores 

sports promotion 

automotive 

corporate image

social video


Hong Kong

Illuma Organic

McDonald's

OMD Hong Kong

OMD Hong Kong

Illuma Organic - The Green Parents' Data Farm

McDonald's - Shogun and Tamago Bring the Love Back!

online

media planning


INDIA

Association of Mutual Funds in India

Prega News

The Roadster Life Co.

The Roadster Life Co.

The Roadster Life Co.

J. Walter Thompson Mumbai

Asatsu-DK Fortune Communications Pvt Ltd

Brave New World Communications Pvt. Ltd.

Brave New World Communications Pvt. Ltd.

Brave New World Communications Pvt. Ltd.

Mutual Funds Sahi Hai

#YourSecondHome

Once Upon A Road

Once Upon A Road

THE HEART OF THE HIGHWAY - The World's First Talking Store

financial services 

promotion of health & human services

new product / service launch

social media

interactive


Japan

Traffic Safety Research Center

simpleshow Japan

The line that saves lifes

promotion of peace / human rights


Philippines

Bench

Greenpeace Philippines

Greenpeace Philippines

Xoom, A Paypal Service

TBWA\ Santiago Mangada Puno

Dentsu Jayme Syfu

Dentsu Jayme Syfu

Keyframe, Inc.

Bench celebrates OFW Month

Dead Whale

Dead Whale

XoomLOL Comedy Series

personal items 

environmental issues

guerrilla / alternative media

financial services 


Qatar

Al Jazeera

www.aljazeera.com

#DemandPressFreedom by Al Jazeera 

social video


Republic of South Korea

LG ElectronicsLG Electronics

Krema worldwide

Nano Cell Super Match (LG Nano Cell TV)

electronics, consumer 


Saudi Arabia

ALJ Toyota 

ALJ Toyota 

Diabetes

Starcom

Starcom

Saudi Ministry of Health

ALJ Toyota After Sales 

ALJ Toyota After Sales 

Diabetes Monster

branded entertainment

social video

social media


SINGAPORE

Mediacorp Pte Ltd

PlayStation

PlayStation

Singapore Tourism Board

Singapore Tourism Board

MEDIACORP PTE. LTD.

TBWA\ Singapore

TBWA\ Singapore

TBWA\ Singapore

TBWA\ Singapore

Letter To My Son

Play Everything

Play Everything

Justice Bao and The Missing Travel Insurance

Justice Bao and The Missing Travel Insurance

social video

electronics, consumer 

new product / service launch

government / politics 

social video


Spain

Royal Bliss

Master for You

The Coca Cola Company_ Royal Bliss launch

beverages, non-alcoholic 


Thailand

Bangkok Treasures Co.,Ltd

Bangkok Treasures Co.,Ltd

Bangkok Treasures Co.,Ltd

DENTSU ONE (BANGKOK) LTD.

DENTSU ONE (BANGKOK) LTD.

DENTSU ONE (BANGKOK) LTD.

Clean Light Hand Soap

Clean Light Hand Soap

Clean Light Hand Soap

collateral

design

promotion of health & human services


United Arab Emirates

Mercedes-Benz

Mercedes-Benz

Socialize

Socialize

From Facebook To The Front Seat

Meet Kamal: The World's Best Auto Salesman

direct response

automotive 


United Kingdom

Kaspersky Lab

Kaspersky Lab

RY

RY

The Data Dollar Store

The Data Dollar Store

corporate image

low-budget (<$100,000USD)


USA

#SmokingBlind

Aetna

Aetna

BMW

Citrix

Gatorade:The Sports Fuel Company 

HBO Multicultural Marketing

HBO Multicultural Marketing

HBO Multicultural Marketing 

HBO Multicultural Marketing 

Indian Motorcycle 

Lexus IS

Lincoln Financial Group

M&M's Caramel

Mastercard

Mastercard

REMICADE®

Sony Music Entertainment

T-Mobile

The Orange Project

World of Tanks

McCann Torre Lazur

Aetna

Aetna

Mirrored Media

Havas

FleishmanHillard

HBO Multicultural

HBO Multicultural

HBO Multicultural

HBO Multicultural

Team One

Team One

GMR Marketing

Viacom Velocity

McCann New York

McCann New York

McCann Echo

The Amazement Agency / Sony Music Entertainment

T-Mobile

McCann Torre Lazur

Wargaming

#SmokingBlind

You Don't Join Us, We Join You

You Don't Join Us, We Join You

Road to Coachella

Citrix & Red Bull Racing: This Is How the Future Works

Gatorade: The Sports Fuel Company - Jimmie Johnson Gatorade Dunk

The Day of the Defiant Ones

The HeLa Project 

Music of Strangers Grand Central Terminal Takeover

Rep The Realm

Inking Our Mark on Motorcycle Culture 

Platforms of Expression for a Shareworthy Life

Lincoln Financial Group Presents: The Game Plan

M&M’s Caramel + 2017 MTV Movie & TV Awards

Sound of Priceless

Sound of Priceless

Finely Tuned

Carlos Vives - Call me campaign!

Next Gen

The Orange Project

World of Tanks Action Star

promotion of health & human services

integrated (mixed media)

outdoor / transit / out-of-home

automotive 

sponsorship

branding

events

civic / social education

interactive

promotions

low-budget (<$100,000USD)

social video

sponsorship

new product / service launch

social media

sports promotion 

healthcare products & services 

entertainment / event promotion 

website

low-budget (<$100,000USD)

integrated (mixed media)