Head of Strategy – Publicis, Italy
After more than 10 years as creative strategist for global brands such as Heineken, Diesel, Pirelli, Nescafé, Renault and Canon, Béla has accumulated a wealth of understanding on how to solve complex and highly diverse business problems with creative strategy.
Béla believes in award winning, creative solutions as the best accelerator for any business transformation.
He is a lateral strategic & creative thinker with strong mentoring skills. His strength is to make brands relevant by giving them purpose based on brand and product truths that relief consumer tensions.
Béla is currently leading the integrated planning department at Publicis Groupe Italy, where he develops a holistic strategic offering that better solves business problems. His preferred success story is how he has helped making ‘Moderation’ a key brand asset for Heineken’s global business.