Diane Schulz

Business Director Global Key Accounts – Serviceplan Germany


Diane Schulz started her career in advertising in 1999. As Account Manager, she worked at different agencies in Hamburg and Munich on clients such as Miller Beer, Danone and Payback/Plenti. 

After finishing her Diploma in Marketing at the BAW, the leading German academy for marketing and communication at the time, she started as Head of Direct Marketing at Hubert Burda Media, one of Germany’s largest media companies.

In 2012, she joined the SERVICEPLAN GROUP to develop the group’s Innovation Team. In this position, she acted directly under the Global Chief Creative Officer Alexander Schill. 
As International Account Director for METRO C&C and member of the Innovation Team, Diane was responsible for navigating the SERVICEPLAN brand while it expanded internationally.
This was achieved by managing creative excellence, innovation and pushing integration across 20+ countries, as well as handling all relevant participations in creative and efficiency awards. 

In her current role as Business Director she oversees the global key accounts of the group, is responsible to establish new structures and processes to steer and monitor clients globally plus developing strategic growth.


2019NewYork Festivals