ASSOCIATE CREATIVE DIRECTOR — HEREZIE GROUP PARIS, France
Axel started to work as creative at Fred & Farid in 2008 when he was 21 years old. Over there, he learned to have an international approach of advertising. One year later he makes a move to the brand new agency of BETC called Havas City, only two month after its creation for the brand Monoprix. The agency got more and more clients and became few years later Rosapark. In 2010, Axel joins the hotshop La Chose for 1 year.
But he starts to be bored to be “purely french” and to make only French advertising. He then decides to move abroad with his friend and team partner Anthony Montagne. The duo makes a list of the 50 best advertising agencies in the world, in 10 different countries and starts to contact them in alphabetical order. Germany (Allemagne in french) is the first one… and eventually before they finished their list, they got a call from the world famous agency Jung Von Matt Hamburg. In 2011, they move there to work on European clients like Zalando, Panasonic, General Electrics, Mercedes.
Hamburg is nice, but Berlin sounds better. He got hired at Heimat Berlin by Guido Heffels and Myles Lord and won during 3 years global accounts such as Mini (BMW), Loctite Super Glue, Adidas or Sky.
But in 2015, it’s time to go home. He eventually arrived at Herezie Group with an old friend he met years before at Fred & Farid : Joseph Dubruque. One year later, the duo is joined by Raphael Stein to create a trio of Associate Creative Directors under the ECD Baptiste Clinet (ex Fred & Farid too). Their work on Google Cloud (The Biography of Tomorrow), Handicap International (#BodyCantWait) & David Lynch Foundation (Sounds of Trauma) hitted around 50 national and international awards in less than 2 years, including 5 Cannes Lions (1 Gold, 1 silver, 3 bronze), 2 D&AD pencils (1 Graphite, 1 Wood), and a bunch of Golds at Clio, Eurobest, One Show, LIA, Epica etc.