Strategic Planner– BBDO Duesseldorf GmbH, Germany
Michelle Grossheim is a strategic planner at BBDO. She works for global as well as German accounts, ranging from categories such as telco, FMCG to beauty and automotive. She started her career at Mcgarry Bowen with a focus on digital strategy and moved to DDB, including working for adam&eve/ddb, one of the top agencies worldwide. She is a regular speaker and seminar facilitator on strategy and conception for the German Art Directors Club. As a strategic planner, she seeks to create effectively inspiring communication, digging deeper into the growing industry tension between short-termism and emotional fame-building.