Narathorn Thanparakool

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Executive Planning Director – Dentsu, Thailand

Executive Planning Director of Dentsu Thailand, a part of Dentsu Aegis Network, one of the top agency in the country. I have been working for advertising industry for almost 30 years with a long list of both Global and top leading Local clients in a variety of categories eg. Automobile, Retail Fashion, FMCG, Bank, Insurance, Credit Card, Telecom, Mobile, Electronic Appliance, Pharmaceutical, Real Estate etc. 

In my current role, I  oversee the strategy development of current client business and generate transformation strategy for digital marketing and data management, moreover, I lead the new business planning team to help expand client portfolio, and during 2012-2015 I managed a higher growth performance  in acquiring new business comparing to other Dentsu offices in the region. 

I personally obsess with Effectiveness measurement and is now formulating a more effective methodology to arrive a better campaign result for all DAN (Dentsu Aegis Network) clients by utilizing data and technology. 

I have a good balance between Arts and Science as I graduated in Arts and Literature but I also enjoy a myth of mathematics and statistics. the combination of the right mix defines me best as who I am now and will be.

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