Sheena Shen

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VP, Branding Manager, Lakala, China

Vice President of Lakala Group. Lakala is China’s only non-bank institution that provides online and offline, personal and corporate financial service with trading volume of 3 trillion RMB per year.

Ms. Shen has worked in brand management for over 20 years. She has led multiple brands from Hi-tech, Internet and financial service industries reached the height of their influence. By the experiences in Advertising, Public Relations and Marketing Ms. Shen has accumulated abundant theoretical and practical experience in brand building & innovation, strategic establishment & implementation, organization construction & management.

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