Chief Strategy Officer – McCann Worldgroup, Philippines
Gino leads the cross-functional strategy team of McCann Worldgroup, the Philippines’ largest marketing communications agency whose clients include Nestle, Coca-Cola, Unilab, Jollibee Foods Corporation, BPI, Ayala Land, Philippine Airlines and San Miguel Beer among many others.
Gino brings nearly 20 years of hands-on experience planning for brands at the local, regional and global level – both for consumer and B2B brands.
Gino is also the local market champion for Truth Central, the global thought leadership unit of McCann Worldgroup. Through the use of proprietary Truth Studies, Truth Central's mission is to uncover the hidden truths about people and culture that can make brands successful in the world today.