Chief Strategy Officer, McCann Worldgroup, Philippines
Gino leads the cross-functional strategy team of McCann Worldgroup, the Philippines’ largest marketing communications agency whose clients include Nestle, Coca-Cola, Jollibee, Unilab, Philippine Airlines, BPI, Nivea, San Miguel Beer, and Ayala Land.
Gino is also the local market champion for McCann Truth Central, the global thought leadership unit of McCann Worldgroup. Through the use of proprietary Truth Studies, Truth Central's mission is to uncover the hidden truths about people and culture that can make brands successful in the world today.
Gino brings nearly 20 years of hands-on experience planning for brands at the local, regional and global level – both for consumer and B2B brands.
He started his advertising career in Manila before moving on to Saatchi & Saatchi Singapore to become the Asia-Pacific regional planning lead for Sony Ericsson, eventually winning an Effie for the Walkman phones' "Shake Up Your Music" campaign.
Gino next moved to JWT Singapore to become a global planner for Unilever's Lux while leading the planning for the Singapore office on HSBC, Pizza Hut and the Singapore Economic Development Board. His work at JWT includes an Effie for Pizza Hut's "The Mystery Pasta Restaurant" campaign and the launch of the Singapore Future Ready campaign, the country's first global B2B marketing campaign.
Gino is now back in the Philippines with McCann Worldgroup, helping create marketing solutions that help brands earn a meaningful role in Filipinos’ lives.