Chief Strategy Planner - Dentsu Jayme Syfu, Philippines
Diday is Dentsu JaymeSyfu’s Chief Strategic Planner, leading the development of strategies and generating relevant insights for all major brands and newbiz pitches, both for above-the-line and digital. She has a wide range of brand experience from FMCGs like P&G and Unilever, telco, petroleum, automotive and banking to alcohol, milk, food and even construction.
Diday started at Ace Saatchi & Saatchi as an Account Manager in 1993 at and moved to Strategic Planning in 2000. She had a brief stint with BBDO Guerrero Ortega as a Strategic Planning Consultant before joining DM9 JaymeSyfu in 2005 as its lone planner for 10 years, eventually growing the department to thrice its size.
She has a Bachelor of Science in Economics degree from the University of the Philippines. She is an Army wife, and proud stage mother to her 3 talented children.