Chief Strategy Officer, Singapore & SE Asia – TBWA Group, Singapore
Robin is an award-winning strategist, with over 25 years of global experience in developing brand, marketing and creative communications strategies for many of the world’s leading corporations: among them Apple, Visa, BMW, Adidas, Corona, The Ritz-Carlton, HSBC, AIA and both Sony’s consumer electronics and TV networks, in addition to leading strategy for major local brands including DBS Bank and the Telco, M1. He pitched, won and then became the global strategic leader for both Standard Chartered Bank and Singapore Airlines brands for over a decade. As Chief Strategy Officer, Robin has been responsible for nurturing some of the finest disruptive thinkers to emerge in the region. He also leads the group’s consulting unit, and as a member of the agency’s management team in Singapore, has been leading the evolution of Disruption across Asia while raising the quality of strategic planning across all of its regional offices. Robin has been with TBWA for 18 years and has been based in Asia since moving from the UK in 1991.