Creative chairperson– BBDO Lanka, Sri Lanka
Ruchi Sharma is highly respected in Sri Lanka as one of the country’s brightest creative leaders. Her work was instrumental in winning the country’s first Cannes Finalist, setting Sri Lanka on the global map for other agencies to follow. Since then, she has won several international, regional and local awards. Most recent being the only Spikes 2018 metal for Sri Lanka. And the only Effies 2018 Gold medal for Sri Lanka. Thus, proving that her work resonates equally on the creative and effectiveness scale.
Her career spans 20+ years working in Mumbai, Bangkok, South East Asia, New York, the Americas and Sri Lanka. She has an impressive track record, working on multinational brands and categories in diverse international markets. She is adept at working across cultures and navigating large global platforms, seeing them through the regional and local implementation.
Ruchi has worked on significant regional and global brands for Fonterra, Nestle, Coke, Colgate Palmolive, Unilevers and P&G. She has held leadership roles at reputed agencies including BBDO, Young & Rubicam, MullenLowe, Saatchi & Saatchi and Ogilvy & Mather.
Besides advertising, Ruchi’s interests lie in Human Rights and Women Empowerment platforms. She volunteers as a Personal Growth Officer with Women Empowered Global. And her prime focus is to encourage and nurture more women to believe in themselves and reach the heights of their incredible potential.
Ruchi is motivated by the desire to use her communication skills to impact the world. She has created several powerful campaigns for the UNHCR, UNDP, Diabetes Association of Sri Lanka, Cancer society, Blind Association and the Disabled. She created the first digitally led global campaign for the UN for which she was invited as a guest of the UN to New York, by the High Commissioner of Human Rights.
She has been on the jury of VOWS, (recently created awards celebrating women talent that showcased at Cannes 2018) Adstars & Spikes 2018.