Juan Pablo Camargo

Juan Pablo Camargo.jpeg

Chief Strategy Officer – Leo Burnett, Mexico

Juan Pablo is a Social Psychologist graduate from UNAM. For 6 years, he worked in market research and consulting, leading methodology and analysis design areas. In 2008, Ticketmaster invited him to create the Costumers Service Management and Insights department, focused in making the company able to generate new business strategies and improvements through the systematization of consumer research obtained knowledge.

Two years later, he left Mexico to study a master in International Management at King’s College London. Back in Mexico, he joined Euro Beker as a Strategic Planning Director. Subsequently he directed the Strategic Planning department at DDB Mexico, where he consolidated the Social Media Lab, an analysis cell specialized in the meaning of insights obtained by social interactions in the digital world.

In 2015, Juan Pablo was recruited specifically to create a new strategy team for the Leo Burnett-Olabuenaga merger which placed Leo Burnett as one of the top agencies in the country. His team has been responsible for rebuilding strategies for the most iconic brands in Mexico like Corona, Bodega Aurrera (biggest business for Walmart LATAM), Ariel and Lala.

He has also been a professor at the Strategy Bootcam at the Miami Ad School and leads his own rock band “Débil”.

 

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