Brand Communications Director – Tesalia CBC, Ecuador
She studied International Business and Finance (Florida Atlantic University) in Boca Ratón, Florida and recently just finished her master´s degree in Business (IDE Business School) in Ecuador. The last fifteen years, she has developed her entire professional career in Marketing. She has worked in companies such as Unilever, Nestlé, and Tesalia-CBC a mutilation beverage company where she has specialized in the Brand building as a developer for strong brand positionings.
Nowadays, she is an Insights Director (Consumer, Market, Competition, Trends & Disruption) in Ecuador with a regional scope in Central and South América. Over the years she has worked with many brand agencies such as JWT, Ogilvy, BBDO, Veritas, DDB.
She defines herself as a curious, creative and very dreamy person. She loves movies, likes to read a bit of everything. She believes that the world is changing very fast, that borders do not exist with the internet and that the world and consumers are there for brands to conquer it with purpose and true meaning.
Her purpose in life is to ensure that in the future Ecuador has good leaders to do good, so she always seeks to share and teach readings, news or thoughts that add good value to all.