Mathilde Yvert

Mathilde Yvert Rankin color.JPG

Head of Strategy, Wunderman, Argentina

Mathilde grew up in Lyon, France before moving to Paris to study and received her Masters in Marketing and Brand Strategy at the CELSA – SORBONNE. Since starting her career in strategy, she’s focused on developing media neutral strategies and helping build creative ideas from an integrated point of view, starting from data and insights on people, culture and technology. She has a wide range of experience in integrated communications, marketing services, digital, innovation and branding. She’s lead strategy at local, regional or global level.

Before coming to Argentina, and for the past 15 years she forged her career in strategy in France, UK, India, USA, for the European, Asian, and American markets. She worked with different agencies such as Ogilvy and Proximity BBDO France, LoweMullen India and Grey New York, leading strategy for brands and companies like Procter and Gamble, Unilever, Heineken, Downy Lenor, Pringles, Rexona, Dos Equis, and Nestlé.

She joined Wunderman Buenos Aires in December 2016 after few months of immersion in the language and culture that were new for her. At Wunderman she heads the Strategy practice and department and work in full collaboration with creatives, analysts, and technologists to offer creatively driven, data inspired ideas and solutions to the agency’s clients.

 

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