Head of Strategy – Dentsu, Brazil
Now Head of Strategy at Dentsu Brazil, Priscilla's past recent attribution was to lead a Strategic Brand Group at Leo Burnett in Sao Paulo responsible for brands as Bradesco, Ferrero and Heinken's Brazilian Brands Portfolio. During her career she has worked with global, regional and local projects for clients such as Modelez, Unilever, Caterpillar, Pernod Ricard, Coca-Cola, AB InBev, Kimberly-Clark, P&G, Siemens, Burger King amongst others. Her work was already recognized by Jay Chiat Award and Effie Awards. Graduated in Social Communication, with emphasis on Marketing, Priscilla has also worked at Ogilvy & Mather São Paulo and 9ine Sports & Entertainment from WPP. Nowadays she also teaches in local communication schools and is Jury for the Brazilian Effie College.