Strategic Planning Director - Leo Burnett - Sao Paulo
Over 17 years of experience in Strategic Planning, working for local Brazilian agencies and global ones, as Ogilvy & Mather São Paulo and 9ine Sports & Entertainment. Throughout the years, Priscilla has worked with global, regional and local projects for clients such as Modelez, Grendene, Unilever, Caterpillar, Pernod Ricard, Coca-Cola, Ambev, Kimberly-Clark, Procter & Gamble, Siemens and Burger King. Some of the projects developed for these clients were recognized by acclaimed festivals as Effie Awards and Jay Chiat.
Currently at Leo Burnett she is responsible for the planning team that crafts Bradesco Bank's strategy, Ferrero's strategy and also manages some local brands of alcoholic and non-alcoholic beverages from Heineken.
Priscilla has a Social Communication degree from PUC-RS and also a Marketing Specialist Degree by ESPM.