Head of Planning – FCB Brasil
During her career of over 20 years, Luana Azeredo has worked and led planning projects and departments, bringing together creativity, digital/social strategy and data-driven strategy to develop well-grounded insights for creative initiatives and impactful stories focusing on results.
She has worked for clients such as Mondelez (Lacta), AirBnb, Facebook, Diageo (Johnnie Walker), MasterCard, Ford, Nike, Johnson&Johnson, Nestlé and Coca-Cola and has worked at advertising agencies such as Wieden+Kennedy and WMcCANN, CRM agencies such as Wunderman and Rapp Collins, and digital agencies such as Collectivemind/JWT, DPZ (at DPZ.com) and Tribo Interactive, where she was responsible for the Planning and Trends department for seven years.
She has a Bachelor’s degree in Advertising from ESPM and has completed Cool Hunting specialization courses at IED, an MBA in Fashion Business at Anhembi-Morumbi, and the Executive Program at Singularity. She is currently working towards her Master’s in Neuroscience at Faculdade Presbiteriana Mackenzie.