about categories


Products & Services

PS01 - automotive (cars, motorcycles, RVs, parts, repairs, tires, accessories, fuel)

PS02 - beverages, alcoholic (beer, wine, hard liquor)

PS03 - beverages, non-alcoholic (juice, soda, coffee, energy drinks)

PS04 - business-to-business (human resources, recruitment, skills assessment, accounting, technical support)

PS05 - children & teen (services, social media sites, outreach

PS06 - corporate (image, information, recruitment, rebranding, internal communications)

PS07 - education (brick-and-mortar or online programs; language classes, instructional sessions)

PS08 - electronics, business machines (copiers, fax machines, telecommunications systems)

PS09 - electronics, consumer (phones, digital cameras, televisions, personal computers, MP3 players)

PS10 - entertainment / event promotion (concerts, parties, street fairs, cultural programs)

PS11 - financial services (banks, insurance, investment)

PS12 - food, non-retail (grocery items, baby food, snacks, confections)

PS13 - food, retail & restaurants (franchise promotions, grand openings)

PS14 - government / politics (informational sources, policy or program communications)

PS15 - healthcare products & services (prescription or OTC medications, first-aid products, home health aides)

PS16 - household (appliances, furniture, décor, pet products)

PS17 - luxury items

PS18 - media promotion (news programs, newspapers, magazines)

PS19 - olympics

PS20 - personal items (apparel, accessories, personal care, cosmetics, toiletries)

PS21 - professional services (legal, accounting, technical support)

PS22 - real estate

PS23 - retail stores (promotions, grand openings)

PS24 - sport & leisure (travel, recreation, toys, games, sporting goods)

PS25 - sports promotion (game day, special events, playoffs)

PS26 - technology (maps, professional services)

PS27 - utilities (power, conservation, public awareness)


Special Benefit

SB01 - civic / social education

SB02 - environmental issues

SB03 - philanthropic appeals

SB04 - promotion of peace / human rights

SB05 - promotion of health & human services


Use of Discipline

UD01 - augmented reality

UD02 - branding

UD03 - corporate image

UD04 - design

UD05 - direct response

UD06 - integrated (mixed media)

UD07 - interactive

UD08 - low-budget (<$100,000 USD)

UD09 - media planning

UD10 - new product / service launch

UD11 - product placement

UD12 - promotions

UD13 - public relations

UD14 - social tv

UD15 - sponsorship

UD16 - technology

UD17 - trade show


Use of Medium

UM01 - branded entertainment

UM02 - collateral

UM03 - events

UM04 - games

UM05 - guerrilla / alternative media

UM06 -mobile / cellular / hand-held device

UM07 - online

UM08 - outdoor / transit / out-of-home

UM09 - point-of-purchase

UM10 - pop-up stores

UM11 - print

UM12 - radio

UM13 - social media

UM14 - social video

UM15 - tablets

UM16 - tv & cinema

UM17 - website