Vishal Badiani

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Strategist & Planning Director, TBWARAAD, Dubai

Vish has spent the last 10 years working on brand planning and communications strategy for a range of clients across a number of categories. His expertise spans retail, utilities, telecoms, FMCG, automotive, sportswear, tourism, property and financial services, having worked as a strategy partner and planning lead at TBWA\London and M&C Saatchi UAE, before taking up his current role as a strategic engagement director at TBWA\RAAD. He’s most proud of the award-winning work he’s done with British Gas, Nissan, Airbnb and Adidas.
He loves nothing more than getting to the nub of a client brief, whether it's a big overarching brand campaign or product launch, or a more tactical sales pushes or new market entry. He helps clients with understanding the audience, and is a strong believer in the power of creativity to make brands relevant again. He’s driven by the challenge of solving big business problems; he loves digging into data and finding insights that can help unlock a brief and act as a springboard for creative thinking.

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