Planning Director – J. Walter Thompson, Egypt
•It’s all about linking the dots.
•8 years working in marketing and advertising
•8 years working in various industries; mainly Telecommunication, Tourism, FMCGs, Financial Services, Real Estate and Beverages industries. Lucky enough to have built/keep build some of the most interesting brands, such as Vodafone, Nestle Ice Cream Portfolio, Egyptian Toursim Authority (ETA), Aiya Napa Marina, el Gouna Film Festival, and Devlin (a Heineken brand).
•Blessed to have had Hatem el Kashef, former J. Walter Thompson Cairo Planning Director, and Shady Abdellatif, former J. Walter Thompson Cairo Creative Planner, as my eye openers to the world of brands, and Amal el Masri, J. Walter Thompson MEA Chief Strategy Officer, as my mentor & wisdom provider.
• The kick comes from guiding young talents in their pursuit of growth, and winning; from the smallest of projects (not even businesses), to the giants like ETA. Temporary kicks though I must say. Onto the next one I always say.
Status quo is my greatest enemy, comfort zone is my turn off.