Group Head, Account Planning – Noah’s Ark, Nigeria
Before his advertising career, Fred worked as the Lead features writer and editorial researcher at Brand Communicator, Nigeria’s most influential marketing communications journal, where he shaped editorial direction and constantly wrote agenda-setting pieces for the communications industry.
He is an award-winning account planner whose work has won accolades at many local and international advertising festivals such as Epica, Loeries, African Cristal, as well as the Lagos advertising and Ideas festival.
Currently, Fred is the Group Head, Account Planning at Sub Saharan Africa’s most creatively awarded communications agency, Noah’s Ark. He is responsible for the leadership and overall planning practice of the agency, and he leads a diverse team planners working across brands in various categories such as FMCG, mobile technology, telecommunications, and non-profits.
He is a member of the Account Planning Group, United Kingdom. In his spare time, he reads non-fiction, plays video games, and listens to podcasts.