Planning Director, J. Walter Thompson Gulf
Ebaa is Sudanese-American, grew up between the Gulf and USA, and now lives in Dubai. This unique blend of cultural backgrounds and deep understanding of psychology has been a guiding force in her work as a Strategic Planning Director. After graduating from the University of Iowa in the United States with a degree in Marketing, Ebaa moved to the Middle East and now has nearly a decade of Marketing and Communications experience in the region. She started in non-profit marketing before venturing into the advertising world, first in account management, then quickly into Strategic Planning- which is her passion.
Her advertising expertise in the region includes a multitude of categories such as Telecom, Healthcare, Banking & Finance, Education, non-profits as well as advising on communication strategy for various governmental organizations.
She joined J. Walter Thompson in 2015 and is currently the Planning Director leading strategy on all accounts and new business pitches in the Doha operation, as well as leading Newslab Doha, the agency’s digital content arm.