Strategic Planner, JWT, Qatar
A true global citizen, Ebaa is Sudanese-American, born in Saudi Arabia, grew up in Qatar, and now lives in Dubai. She has lived in 6 cities before the age of 30. After graduating from the University of Iowa in the United States with a degree in Marketing, Ebaa moved to the Middle East and now has over 8 years of Marketing and Communications experience in the region. She started in non-profit marketing before venturing into the advertising world, first in account management, then quickly into Strategic Planning- which is her passion.
Her advertising experience includes a multitude of categories such as telecom (Vodafone) Healthcare (Supreme Council of Health) Banking and Finance (QNB, Qatar Financial Centre) and Education (Qatar University) as well as advising on strategy for various governmental organisations such as Ministry of Economy & Commerce, and Supreme Committee for Delivery and Legacy.
She joined J. Walter Thompson Doha in 2015 and is currently the Planning Director leading strategy on all accounts and new business pitches as well as leading Newslab Doha, the agency’s digital content arm.