Regional Head, Brand Management – X3M Ideas, Southern Africa
Adenike Odutola is an experienced marketing and advertising professional with over 8 years in consumer, new product, advertising and brand development with a focus in Nigeria, the Southern Africa region as well as the rest of Africa .
She started her marketing and advertising career in client service at Rosabel Leo Burnett in Nigeria but has since led multiple brand and advertising campaigns for some of the most successful brands not only in Nigeria but across the continent.
Her experience cuts across multiple sectors and industries where she has managed not only multinational projects but campaigns for some of the market's top companies. Adenike currently oversees operations (client services and strategic creative development) for X3M Ideas, Southern Africa region, a creative agency which is fast expanding across the African continent.
When not creating great marketing and advertising campaigns for her clients , Adenike is constantly tapping into her entrepreneurial side expanding the X3M business portfolio and creative platforms into multiple industries, developing a roadmap for a footprint expansion across Africa, as well as having a passion to lead and support gender equality causes especially in the workplace.