Steve Babaeko

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Chief Executive Officer/Chief Creative Officer – X3M Ideas, Nigeria


As X3M Ideas’ Chief Executive Officer/Chief Creative Officer, Steve brings to the agency his significant experience in building brands across industries.

Steve’s passion for creativity matches his love for challenges. He is a writer, consumer behaviour analyst, brand development expert and motivational speaker.

Steve nurtures youths to be self-reliant that is why individuals and groups always invite him to speak to young Nigerians at many seminars and workshops.

He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide where he worked till early 2012, bringing his experience in the industry to a cumulative 23 years.

In 2012, he took the bold step to start his own advertising agency X3M Ideas Limited. Steve is also the founder of X3M Music, a music record label company that is focused primarily on developing young talents.

2019NewYork Festivals