SVP, Director of Strategy NA – Momentum Worldwide, USA
Abbie Baehr is Momentum Worldwide’s SVP Director of Strategy where she oversees strategic development across North America and co-leads the Esports/gaming practice. Working with clients like Verizon, American Express, SAP, Coca-Cola, Mondelez, United Airlines and Patron, Baehr helps brands create experiences across a variety of touchpoints, sponsorships and more.
Prior to Momentum, from 2014-2016 Baehr was SVP, head of the strategy at Jack Morton Worldwide’s New York office. There she worked with clients like Google Fiber, Capital One, Munich Re, Audible, and the Mercedes Benz Stadium launch.
Previously, from 2010 to 2014 in her first turn at Momentum, Baehr headed up NA planning for Coca-Cola, working with agency partners across Momentum, McCann WorldGroup and Fitzgerald and Co in Atlanta. Some of the campaigns Baehr led include The Share a Coke program, Coke Zero, 6 Flags, QSR partnerships including McDonald's, Buffalo Wild Wings, Subway, Sonic, AMC Cinemas and numerous other campaigns and activations.
In 2010 Baehr joined Exposure Communications in London as a senior planner, working as the communications, experiential and digital planner for clients including Heineken, Microsoft, Levi’s and Dr Martens Global, as well as new business. Before Exposure, she ran strategies for Channel 4 programs and launched Rowntree’s Randoms in the UK, providing digital and social engagement support.