PATRICIA SWINDLE

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The Loring Partnership, Marketing Consultancy, USA

Pat Swindle is an award-winning innovator who has guided the strategic direction of world-class iconic brands through omni-channel approaches to brand storytelling that change consumer behaviors and deliver measurable results.

She counts herself as very privileged to have worked on three of the greatest marketing stories of the last 25 years: MasterCard’s “Priceless” campaign, Unilever’s Dove “Campaign for Real Beauty” and McDonald’s “I'm lovin’ it”.

Her passion includes teaching Integrated Marketing at the University of Chicago Graham School where she emphasizes the power of modern technologies and media to increase customer engagement, market response, and measurable effectiveness.

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