Director of Strategic Planning – M&C Saatchi, USA
At M&C Saatchi Mandy has helped Reebok find their advantage against sportswear giants and is leading Epson into the world of fashion. More than sales impact, she is interested in affecting cultural change. Her work for The Ford Theatres introduced cultural equity to the arts scene in LA and her work with the Alliance of Moms created a rallying cry for Moms to support each other because the future is what Moms choose to make of it.
Mandy has also led global strategy on powerhouses like Kellogg’s Special K and DHL Express at Leo Burnett and 180 Amsterdam, respectively. Her strategy and insight led to Effies on both Special K and Eggo waffles.
She also has a winning history of keeping household names like Sara Lee, Hillshire Farm, Quaker, and Corona in the house from her time at Element 79 Partners and Cramer-Krasselt.