Head of Strategy – StrawberryFrog, USA
Ashley is a people person. Her approach to strategy is making the complex simple, and thinking of people as people, never as “consumers.” That's been her guiding force through a noteworthy career that brought her to StrawberryFrog from top agencies. She’s worked on some of the world's most iconic brands, and led award winning cultural campaigns for TRUTH campaign, New Balance, Under Armour, Progressive Insurance, JCPenney, Kraft Foods, Jack Daniels, Capital One and Applegate to name a few. Ashley is curious by nature and always searching for new ways to build meaningful connections between people and brands. She believes in leaving everything better than she found it, and is inspired by driven, happy people who use their brains, bodies and hearts to make this world a better place.