Group Vice President, Social & Content Marketing – SapientRazorfish, USA
As Group Vice President of SapientRazorfish’s content and social marketing practice, Cristina is responsible for leading and developing a national team of hybrid thinkers from the worlds of social, content, creative and communications.
With more than 18 years of experience, Cristina is dedicated to providing strategic leadership, in addition to leading award-winning campaign creation and program development, for a variety of Fortune Global 500 brands across categories, including pharmaceutical, healthcare, mobile technology, consumer packaged goods and financial services.
After receiving her MFA in the late 1990s, Cristina’s first post-graduate job was leading the Microsoft Gaming Zone’s multiplayer-game community. Years before “social media” entered everyday vernacular, Cristina headed up the Zone’s massive volunteer base and created programs that spurred ongoing participation, enhanced the consumer experience, reinforced advocacy and drove revenue.
Following formative tenures at global agencies such as Edelman and Fleishman-Hillard, where she founded digital teams and led strategic social planning and creative programming for marquee clients, Cristina came to Razorfish more than eight years ago, charged with assembling a best-in-class social marketing practice within the world's foremost digital agency and innovation incubator.
When she’s not working, Cristina is spending her time with her husband (and best collaborator) and baby girl, who insists on having her mom run through (over and over and over) a comprehensive list of animal sounds.