Eric J. Kiker
Chief Strategy Officer & Partner– LRXD, USA
Eric is a Creative Director turned Brand Strategist, for a really good reason. Frustrated by brand development processes that were too slow, too costly and ultimately written from a consultant’s POV, he invented his own process. It’s called Two Weeks to Truth™.
Since its inception, Two Weeks to Truth has helped brands including Naked Juice, Atkins Nutritionals, Jenny Craig, Curves, Nautica, KC Masterpiece, TCHO Chocolate, Perfect Bar, Teatulia and most recently, Herbalife, find their greatness. And since the process is led with both the consumer and customer (retailer) in mind, its output is immediately usable throughout the entire marketing ecosystem.
These days, in addition to heading up strategy and occasional copywriting stints, Eric’s developing his chops as an author and speaker. Currently, the two big topic areas are: helping agencies and studios land their best accounts (and best clients) and helping the food industry improve marketing to address the fact, no one knows what to eat through a new project, thedigestiblebrand.com.
Eric has won numerous advertising industry awards, including New York and Los Angeles Art Director’s Club, Print Magazine, Graphis, Clio Short List and Archive Magazine’s Top 200 Worldwide Package Designs as well as numerous inclusions on thedieline.com. A career highlight is permanent inclusion in the Library of Congress.
Off duty, he’s a CrossFitting, Macro Counting, Functional-Medicine-obsessed piece of work. His wife, Linda, dog RWBY and NYC-resident son, Leo look on with a mixture of pride and annoyance.