Chief Strategy Officer – LRXD, USA
Eric is a Creative Director turned Brand Strategist, for a reason. Frustrated by brand development processes that were too slow, too costly and ultimately written from a consultant’s POV, he invented his own process — one which puts the consumer at the center of every story. It’s called Two Weeks to Truth.
Since its inception, Two Weeks to Truth has helped brands including Naked Juice, Atkins Nutritionals, Jenny Craig, Curves, Nautica, KC Masterpiece and of course, Perfect Bar, find their greatness. And since the process is led with both the consumer and customer (retailer) in mind, its output is immediately usable throughout the entire marketing ecosystem.
Before his work as a strategist, Eric won numerous advertising industry awards, including New York and Los Angeles Art Director’s Club, Print Magazine, Graphis, Clio Short List and others. A career highlight is a permanent inclusion in the Library of Congress.