Nicholas David Chapman
Managing Partner, Strategy Director – Serviceplan, NY
SERVICEPLAN, New York, January 2018 - Present:
Managing Partner, Strategy Director.
MUH-TAY-ZIK HOFFER, New York, November 2016 - November 2017: Head of Strategy NYC
Opened the NYC office of MTZHF and partnered with the NYC President and Executive Creative Director to establish a strategically smart and creatively vital team and culture working across multiple categories. In the first 12 months he created successful campaigns for The Washington Nationals Baseball team, Purple Bricks online Realtors, KeyMe key copying kiosks and a Strategic positioning and design assignment for Regatta Ginger Beer. He also made the finals of pitches for Mount Gay Rum, L.L.Bean, and nuveen competing against significantly larger and more established agencies. He resigned in November 2017.
OGILVY RED, New York, September 2015 - November 2016: Global Consulting Partner
As part of a multi disciplinary team of Global Consulting Partners worked on new product innovation, positioning and global campaign strategies for brands including Coca Cola, Intercontinental Hotel Group and Caleres. Pitched and won global AOR duties with Ogilvy for the launch of Samsun Knox mobile security.
PEREIRA & O’DELL, San Francisco, July 2010 - January 2015: VP Director of Strategy
Architect of the strategic planning discipline at Pereira O’Dell, department founder and designer of POD strategic proprietary processes and practices. Responsible for strategic leadership on all accounts, management and mentoring of the POD strategy department and maintaining the agency’s culture and philosophy of planning across offices in San Francisco, New York and Sao Paulo. Strategic lead for new business helping the agency build a roster of clients including Mattel, Henkel, Airbnb, Intel, Skype,The Cheesecake Factory, Memorial Sloan Kettering, BevMo!,1-800Contacts and New Era.
VENABLES BELL & PARTNERS, San Francisco, 2006 – July 2010: Brand Strategy Director Primary Accounts:
- Con Agra Foods: Orville Redenbacher’s, Slim Jim, Chef Boyardee, Alexia
- H.B.O. Home Entertainment: Sopranos, Sex and the City, Entourage, Rome, The Wire
and HBO Comedy and Movie titles
- Barclays: Barclays Masterbrand, Barclays iShares and iPath
Additional Accounts & Projects: Fresca, Robert Mondavi, 24 hour fitness, Sprint, PG&E & Audi Winning Pitches and new business acquisitions: Con Agra - Orville Redenbacher’s and Slim Jim (2007), Alexia (2008), Chef Boyardee (2010), Sprint, 24 Hour Fitness & VIZIO
Responsibilities: Partnering with Account, Creative and Communications Strategy Directors to lead strategic and creative development across a number of accounts, management and mentoring of strategists and junior strategists, developing and promoting VB&P strategic practices and excellence, internally, with clients and within the advertising community.
TBWA\CHIAT\DAY, Los Angeles, 2002 – December 2005: Senior Planner Primary Accounts:
- Masterfoods: Pedigree
- Shell (aftermarket car brands): Black Magic, Fix-A-Flat, Rain-X, Gumout, The Outlaw
Additional Projects: Energizer, Whiskas, Playstation, Seeds of Change
Winning Pitches: Pedigree, Nextel, Anheuser-Busch
Responsibilities: Strategic brand stewardship of consumer target identification, insight
exploration, brand positioning, brief development, creative development/evaluation (quantitative
and qualitative) and tracking/effectiveness analysis.
TBWA, London, 2000-2002:Planner
Primary Accounts: Virgin One (financial), Thomas Cook (travel), Holsten (beer) & npower
Additional Projects: Science Museum (Lead Planner)
Winning Pitches: Cunard (Cruise Line), South Africa Tourist Board, Finnish Tourist Board,
Malaysia Tourist Board
Responsibilities: Assisting in strategic development, writing creative briefs and briefing teams,
moderating groups, writing and presenting debriefs, tracking and effectiveness analysis,
commissioning and developing quantitative and qualitative research projects and consulting on
U.K. consumer perspectives for the TBWA network.
Saatchi & Saatchi, London, 1998 – 2000:Account Executive
Primary Accounts: Army Recruitment, Anchor (Dairy), Sony (Electronics – Pan European), Delta
Responsibilities: Contact reports, status reports, management of internal team members and
materials, management of project timings and budgets, BACC/RACC clearance. Additional
involvement in writing briefs and briefing teams, strategic development and establishing tracking
and effectiveness measures.
University College London: BA degree – 2:1 English Literature
Winchester College: A grade ‘A’ Levels – English Literature, Art, Economics, History