SVP, Insights & Strategy – Trailer Park
Jake Katz is head of Strategy for Trailer Park. In this role, Jake works with clients across categories to help them understand the culture and context of their target audience, and how to engage them within a rapidly changing ecosystem of brands, content, and consumers.
Jake began his career within MTV's Insights Innovation team, and then as Director of Trends for NBCUniversal. While at MTV, Jake worked on the team that was tasked with re-positioning the organization for a new generation of youth culture. Jake comes most recently from launching Sean "Diddy" Combs' REVOLT TV – partnering with content distributors and advertisers to build a linear TV network from the ground up. Prior to REVOLT, Jake was GM of youth market research firm Ypulse, leading strategy projects for brands trying to better connect with the cultural context of rising generations. Client work ranged from advising Teach for America on marketing a service oriented opportunity in the thick of the recession, to redefining "masculinity" for Jack Daniels, to understanding family-fandom with the NFL, and more.