EVP, Global Insights Community Lead – Weber Shandwick
Brooke is a creative thinker, award-winning campaign producer and leader of the global Insights community for Weber Shandwick. In his current role he is guiding the agency’s growth in strategic planning and analytics, and helping local offices and teams do their best work.
Brooke has a passion for learning and sharing, and once upon a time he was named one of the “PR People of the Year” by PR News for his work educating colleagues and students on new ways to engage audiences.
He created a full course on storytelling for the University of Washington's Masters of Digital Communications program, which he also taught at Mexico’s University Tecnologico de Monterrey. For Weber Shandwick, Brooke also created the “Game of Engagement,” a one-day workshop focused on creating engaging content for campaigns, and he recently co-launched an internal podcast called “On The Case.” He’s also a frequent public speaker and has presented work at the Seattle Interactive Conference.
In addition to his client and community work, Brooke is an active advocate for gender equality in the workplace. He co-created the Equal Power Happy Hour in 2018 to encourage more men to join the fight against the gender wage gap, and is a frequent public speaker on the topic. In 2018 he was named a finalist for Male Ally of the Year by WIBLI (Women in Business & Leadership Initiative).
Brooke regularly works with clients, including developing the Gates Foundation’s gender strategy campaign “Equal is Greater,” helping Michael and Susan Dell introduce A Philanthropist’s Guide to the Future, and the Music Makes it Home project for Sonos - which TechCrunch called, “one of the most unique studies involving iBeacons, music, and sex anyone has ever done,” and earned a PRWeek Global PR Breakthrough Award.
He also helped create Live@Sundance, an hour-long daily live broadcast from the 2014 Sundance Film Festival that was reported in The New York Times as helping Sundance “stay on the edge of storytelling.”
Over the years, Brooke’s been fortunate enough to work on smart phones with Microsoft, smart TVs with Samsung, and smart speakers with Sonos. He’s also worked with non-profit foundations, and aa broad mix of clients and industries from CPG to B2B.