Marialejandra Urbina


Executive Director of Planning– Dieste, Inc. USA


Marialejandra is Executive Director of Planning for Dieste, US. She oversees Dieste planning group in Dallas, New York and Los Angeles.

With more than 25 years of experience in strategic planning, Marialejandra has been involved in the development of marketing communication for companies in various industries including 3M, Chiclets Adams, Ford Motor Company, Mattel, Nestle, SAB Miller/AB InBev, The Coca-Cola Company and Warner Lambert.

Recently, Marialejandra was included in the Advertising Age Women to Watch list for Colombia, and her insights and contribution to the Demobilization Humanitarian Program of the Colombia Ministry of Defense campaign led to recognition not only for its creativity, but also as the first and only Grand Prix in the region from IPA (2011). This campaign has also been awarded for its strategy and effectiveness, winning a Grand Prix APG, the Jay Chiat Grand Prix 2011 and Grand Prix El Dorado Effectiveness 2014 as well as more than 10 Gold Effie Awards.

She is currently working toward a master's degree in anthropology to complement her understanding of brands, how they communicate and how to connect them with people and cultures.

2019NewYork Festivals