Winners Spotlight: Richard Yu

#SuperSickMonday (Mucinex) McCann New York & McCann Health New York  

Zulay Tomasiello, SVP Group Strategy Director, McCann Health New York joins AME for this week’s Effective Perspective. Zulay shares the inspiration and insights behind this multi award-winning campaign, “#SuperSickMonday.”

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NewYork Festivals
Effective Perspective Winner’s Spotlight: Geoffrey Hantson

“The ‘best of show award’ definitely is the second-best thing that can happen to our ‘BlindMeters’ campaign. The best one obviously being saving the largest possible number of lives. I’m truly honoured by this award. This was a huge team effort by both the Happiness Brussels and Saigon offices, since everything was done in-house. But special thanks out to all those parents who make up the ‘Parents of road victims’ organization for their never-ending effort to help save lives.” —Geoffrey Hantson, Chief Creative Officer, Happiness/an FCB alliance

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NewYork Festivals
Effective Perspective Spotlight: Merlee Jayme

AME’s Grand Jury members have a reputation for award-winning effective work. 2019’s dynamic panel of strategic innovators—90 strong from 42 countries on 6 continents will soon begin judging this year’s entries. AME polled the Grand Jury asking them to discuss what qualities what makes an entry trophy-worthy.

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NewYork Festivals
2019 New York Festivals AME Awards Open for Entries

AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role of Executive Director. With Mandel at the helm, AME’s launches this year with strategic updates including a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines making the submission process much more user-friendly.

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NewYork Festivals
NYF Salutes Michael Demetriades

It’s hard to imagine New York Festivals without Michael Demetriades at the helm of the AME Awards. His ability to network across all continents around the globe is second to none. With a background in advertising that goes back to the days of Madison Avenue’s golden years, Michael has witnessed the evolution of the industry and has an archive of the some of the most memorable campaigns from the early days of TV advertising to prove it.

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NewYork Festivals
Spotlight on Zulu Alph Kilo's "Common Ground" 2018 Platinum Award/North America

Zulu Alpha Kilo Canada was in the spotlight earning the 2018 AME Regional Platinum Award/North America for “Common Ground” for Harley-Davidson Canada. The agency created a “foreign exchange of bikers” – documented in a series that followed riders from different backgrounds on a trip across Canada. The series proved so popular that Discovery Channel picked it up for a prime-time special.

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NewYork Festivals
Grand Jury Perspective with Gertjan Tijms

Director Strategy & Innovation, TBWA, Malaysia

Gertjan Tijms: I'm excited to be part of the AME 2017 Grand Jury. I agreed to be a judge because I particularly enjoy marketing effectiveness awards and I believe that at the end of the day a campaign needs to drive home business results and impact. I'm looking forward to seeing the world’s best entries and be inspired by some great insights and smart campaign development.  

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NewYork Festivals
New York Festivals AME Awards Regional Grand Jury Weighs in on Judging

“Regional judging is the foundation of which our Grand Jury is built. For 2018, the AME Awards has recruited 108 planners, strategists and marketing executives from 41 countries in 5 regions around the globe who will participate in a three-stage judging process,” said Michael Demetriades, President and Executive Director of New York Festivals AME Awards. “The prestigious regional juries are looking forward to seeing the best marketing work created in 2017.”

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NewYork Festivals