AME’s Grand Jury members have a reputation for award-winning effective work. 2019’s dynamic panel of strategic innovators—90 strong from 42 countries on 6 continents will soon begin judging this year’s entries. AME polled the Grand Jury asking them to discuss what qualities what makes an entry trophy-worthy.
AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role of Executive Director. With Mandel at the helm, AME’s launches this year with strategic updates including a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines making the submission process much more user-friendly.
It’s hard to imagine New York Festivals without Michael Demetriades at the helm of the AME Awards. His ability to network across all continents around the globe is second to none. With a background in advertising that goes back to the days of Madison Avenue’s golden years, Michael has witnessed the evolution of the industry and has an archive of the some of the most memorable campaigns from the early days of TV advertising to prove it.
Zulu Alpha Kilo Canada was in the spotlight earning the 2018 AME Regional Platinum Award/North America for “Common Ground” for Harley-Davidson Canada. The agency created a “foreign exchange of bikers” – documented in a series that followed riders from different backgrounds on a trip across Canada. The series proved so popular that Discovery Channel picked it up for a prime-time special.
Gertjan Tijms: I'm excited to be part of the AME 2017 Grand Jury. I agreed to be a judge because I particularly enjoy marketing effectiveness awards and I believe that at the end of the day a campaign needs to drive home business results and impact. I'm looking forward to seeing the world’s best entries and be inspired by some great insights and smart campaign development.
Carl brings his strategic skills, drive and his philosophy of curiosity to the jury panel. For the past two years, he has been an integral part of the agency’s brand, creative, and connections planning for Lebanon, Iraq and Jordan.
“Regional judging is the foundation of which our Grand Jury is built. For 2018, the AME Awards has recruited 108 planners, strategists and marketing executives from 41 countries in 5 regions around the globe who will participate in a three-stage judging process,” said Michael Demetriades, President and Executive Director of New York Festivals AME Awards. “The prestigious regional juries are looking forward to seeing the best marketing work created in 2017.”
Guillaume joined BETC in 2014 as Head of Strategy, in charge prominent clients such as Canal, Peugeot, Evian and the French national lottery. He also leads the creative culture within the agency (training programmes, creative reviews, etc.).
New York, NY – December 11, 2017: New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ has announced the 2018 Grand Jury. Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems that achieve measurable results.
AME’s Grand Jury comprised of interactive and multidisciplinary marketers, planners, and creatives evaluated entries submitted from 23 countries worldwide. The 2017 jury awarded 1 Grand Trophy, 3 Regional Platinum Awards, 1 AME Green Award, 25 Gold AME Awards, 32 Silver AME Awards, 30 Bronze AME Awards and 30 Finalist Certificates.
In this Spotlight Interview, AME spent a few minutes with Björn Neugebauer, Creative Director for Kolle Rebbe GmbH Germany Over the last 20 years Björn has been creating award-winning ideas for Germany’s finest agencies such as Serviceplan, Jung von Matt, Kempertrautmann and BBDO Interone. As a creative director he made six BMWs drift the driftmob, a rotatable billboard turn into a Travel-Compass and Lufthansa’s frequent-flying mums and dads become digital bedtime-storytellers. Currently Björn works for Hamburg-based agency Kolle Rebbe, travels the world in a rusty camper-van and waits for someone to invent a reliable weather app.
Sergio Spaccavento, Executive Creative Director at Conversion Italy join’s the 2017 AME Awards global Grand Jury and brings the experience of judging some of the world's top awards shows. He is a multi-talented director, copywriter, scriptwriter, TV and radio show writer, and advertising teacher who has worked for prominent agencies of all sizes serving a wide range of national and international brands.
AME Grand Jury member, Sasan Saeidi is the Group Managing Director of FP7 McCann-UAE; overseeing FP7 DXB & Momentum operations. Under his leadership, FP7 DXB has invested a lot of energy and passion behind creating "Work that matters” beyond anything else. With his vision ofbelieving in Creativity with purpose. the agency has gone from strength to strength and success year on year since 2011.
Since opening the shop in 2001, Jon’s worked with brands and agencies in the B2B and B2C space to create storytelling campaigns that build customer loyalty and increase sales efforts. Prior to Jigsaw Media Jon held positions in sales and lead marketing roles for ADWEEK Magazines, Sporting News, Total Sports and Fan Guides.
Pim specializes in digital strategy and creative concepts, and his expertise lies within thefields of digital marketing, UX design and uncovering trends in technology and innovation, as well as in growing a start-up into a leading independent agency. With Pim at the head of the agency, DPDK now works for international clients such as Peugeot, Ikea, Citroen and Grolsch.
In the interview below, AME spent some time with Paul Cartlich, Senior Creative Editor/Producer for Giaronomo Productions and asked him to share his insights on working as a visual storyteller in the industry. He is passionate about film and is recognized as one of the leading lights in his field. During his career, he’s been responsible for several high profile television and film campaigns ranging from The Walking Dead Comicon trailers for seasons 1, 4 & 5, TV Campaigns for Breaking Bad and Mad Men and trailers for Filth and Louder Than Bombs and is also the editor behind the critically acclaimed Rust and Bone trailer.